Whether you’re a savvy entrepreneur, a marketer, a blogger, or someone crafting content, diving into blogger outreach can boost your game. It’s all about broadening your audience, scoring top-notch backlinks, and advancing your business.
In this guide, we’ll dig into spotting outreach opportunities, sizing potential connections, and sealing the deal with some irresistible perks for SEO. That’s the secret sauce to standing out from the crowd. So, let’s dive in!
What is Blogger Outreach
In SEO practice, blogger outreach is like connecting with key players in your niche. Brands reach out to respected bloggers or influencers to spotlight their products and services. Choose influencers or bloggers who resonate with your domain, boast a solid following, and voila! Blogger outreach will become an influential asset in your link-building toolkit.
The end game? Persuade those influential voices with substantial, targeted audiences to talk about you and provide a link to your website. It’s a strategic move to spread the word in the right circles.
Step-By-Step Guide To Do Blogger Outreach
1. Set a Clear Goal
Begin your outreach strategy by establishing specific, measurable goals like any other project. Set concrete objectives to provide you with clear guidelines for how to evaluate your achievement. You won’t know whether your campaign was successful if you don’t have concrete goals.
Even when your campaign achieves excellent success, evaluate its effectiveness to identify areas for improvement. Therefore, choose your goals before starting to develop a blogger outreach approach.
In case you want to clarify your objectives, consider the following questions:
- Do you desire to boost sales?
- Do you desire to boost brand recognition?
- Would you want to boost off-page SEO by acquiring some high-quality backlinks?
2. Define Measurable Success Criteria
After deciding on a specific objective or set of goals, you must establish the criteria for evaluating possible blogging partners. These standards will help you visualize your ultimate goal.
The standards may change depending on your niche and objectives. For instance, consider the scenario where obtaining high-quality backlinks is your aim. In that case, your primary considerations should be traffic, spam score, and domain ranking.
A few quantifiable criteria are:
1. Audience Engagement
There are various ways to gauge how engaged a site’s readership is. The easiest way is to ask yourself the following questions:
- Does the blog’s audience leave frequent comments?
- Do authors respond to comments?
- Do readers of this blog share posts on social networks?
The more comments and social shares you receive on your blog post, the more engaged the audience is.
2. Traffic
A target site’s traffic might make it very qualified. The more traffic a blog receives, the better it becomes. The best part is that you can measure a site’s traffic, domain ranking, or authority using SEO software.
3. SEO
You can also evaluate a site using SEO data. If you want to obtain high-quality backlinks, use SEO metrics. Evaluate the following when analyzing SEO metrics:
- Page Authority: This reflects the SEO authority of the page; the stronger its authoritativeness, the better.
- Spam Score: This shows the domain’s spam toxicity. You don’t want your site penalized by search engines because you link to spammy or unethical websites.
- Content Relevancy: This indicates how pertinent a hyperlink is to a post’s context. The more relevant the backlink, the higher the quality of the audience you receive from the site.
3. Find Prospects
Now that you have quantifiable standards, it’s time to look for outreach candidates. Start by identifying the bloggers who best represent your brand. You may use a straightforward spreadsheet to determine who the best influencers are for your local brand.
For instance, you can use Excel or Google Drive to construct a spreadsheet with a list of popular blogs. For each site, you want to learn about the blogger who runs it and acquire their contact information. You can use tools like LinkedIn email finder Chrome extension to find their updated contact details from LinkedIn.
However, check each publisher against the following standards before you start reaching out to them:
- Quality: Their online design and content standards should be on par with or higher than yours.
- Relevance: Do they create appropriate content for your audience and brand?
- Opportunity: Do they frequently provide opinions from brands or individuals like you?
The best part is that you can use different tools to get around. For instance, you could use BuzzSumo. This tool is valuable if you are looking for relevant bloggers, trending topics, and content ideas for guest posting. Alternatively, you could use Google or your preferred search engine to search for your niche’s best bloggers.
Now that you have researched and created your list of bloggers, you must group them into different categories.
- The first group is the elite influencers or bloggers you want to collaborate with—the handful of powerhouses in your niche.
- The second group should have a list of well-liked bloggers who receive respectable comments on their articles. They most likely have a long history of blogging.
- The third group should consist of bloggers who are relatively new to the industry but often create relevant content. This section should have fewer bloggers.
4. Choose Your Type of Blogger Outreach Strategy
Select the blogger outreach strategy that best suits your prospective outreach partner. Several fantastic blogger outreach methods are available. The kind of outreach you conduct will typically depend on your niche, target market, and objectives.
Here are some of the top blogger outreach strategies you can use.
1. Guest Posting
This kind of blog outreach is when organizations or individuals produce content for another blog. It can be helpful to reach a new audience, and you can use it to advertise a good, service, or website. Most of the time, specialists in their fields who can offer the blog’s visitors useful information write guest pieces. Blogger outreach services exist to do this for you at a price.
2. Sponsored Posts
These are a sort of blog outreach where organizations or people pay to post their content on someone else’s blog. You can use it to advertise a particular commodity, service, or website. Most often, writers of sponsored pieces are subject-matter experts who can provide readers of the site with helpful information.
3. Product Evaluations
Another excellent chance for outreach is a product review. You can provide a free product sample for a blogger to review. Free samples are always appreciated; this is a quick and straightforward outreach strategy.
Genuine reviews can position your company as a market leader, introduce your goods to a new audience, and build a long-lasting backlink profile.
4. Persuade Them Using a Powerful Incentive
After choosing your target bloggers and deciding on your blogger outreach strategy, developing an alluring perk will persuade bloggers to support your outreach plan. Consider what you can provide your prospects that they will find beneficial as you search for the ideal reward. Here are some pointers to assist you:
- Money: If you engage in high-volume blogger outreach in a highly transactional manner, using money as an incentive works well.
- Freebies or Subscriptions: Swag or free subscriptions can be effective marketing tools if you offer a product or service. This is especially true if you contact bloggers to get them to mention and evaluate your products. Swag or free subscriptions frequently accompany free samples and gifts.
- Content: If you aim to deliver the content in exchange for free placement, you have an easy task. Most bloggers won’t accept content unless you have built a great relationship with them, have specialized knowledge that they and their audience would value, or can produce an epic piece of worthwhile content.
Whatever the situation, you must always give bloggers or influencers something worthwhile. Once you’ve identified the ideal bait, it’s time to contact your target.
5. Structure Your Message
You can begin structuring the messaging. The email you send will decide whether or not the entire adventure was worthwhile. Remember that if your messaging is unclear, you won’t get excellent results, regardless of how qualified your list is or how many emails you send. So, do this:
- Be concise and to the point. Include these three things in your cold email: your identity, proposal, and what you want the potential customer to do. Keep in mind that most people view emails on mobile platforms. Reading and responding to a short message is considerably simpler than scrolling through a short article.
- Keep it Personalized: Include the name of the person whose attention you are seeking. People are much more likely to respond if you know it, so look it up if you don’t. A little individuality goes a long way when emailing a generic email address, so try to find a contact who works there. Don’t be scared to take a step further with this, as it frequently determines whether you receive a response or if your email is deleted.
- End with a CTA. Use the appropriate call-to-action (CTA) to increase your reaction rates. This section of your email convinces recipients to respond, click a link, complete a form, etc. The CTA and the objective of your email should be precisely aligned. Try to concentrate your outreach efforts on a particular goal.
- Be prompt with your follow-up emails. Your outreach email should hopefully receive a response from the receiver. Your emails may occasionally go unanswered; if so, consider following it up.
6. Track Your Results to Optimize Your Outreach Strategy
When your outreach effort is over, you must analyze your results. This will help you get the most out of your efforts and understand the overall performance of your campaigns. You can do this by comparing the outcomes to what you had anticipated.
Benefits of Using Blogger Outreach Strategies
1. Increases Online Visibility
Having an active online presence is crucial for any e-commerce brand. Although marketing on social media is compelling, most people already use it. To differentiate yourself, you must look for an alternative.
An influential blogger outreach strategy increases your brand’s online visibility while promoting it across different platforms. It ensures you step outside the social media bubble and advertise your business on various sites. The exposure is excellent for your company’s short- and long-term digital blogger outreach strategies.
2. Builds Relationship
These days, establishing good relationships with renowned industry experts who have an online voice or influencers has become crucial for business growth. A compelling blogger outreach strategy will help you build good relationships and enhance your brand.
3. It Is Cost-Effective
Outreach to bloggers is a very economical method of marketing. It’s a terrific approach to improving your SEO and content marketing strategies. Working with bloggers in your niche will help you market your brand to the right demographic. Additionally, this approach can generate more leads for your brand and is far less time-consuming than conventional approaches.
4. Blogger Outreach Strategies Enable Brands to Access New Markets
Given how quickly the eCommerce business world is changing, it is becoming clear that market diversification is essential for success. A business cannot afford to concentrate solely on one SEO strategy, and exploring new markets is a way to continue developing. Blogger outreach is one of the few strategies that will significantly improve your chances of success.
5. Blogger Outreach Strategies are Excellent for Backlinks
Backlinks are crucial since they direct potential clients to your site. Building many backlinks to your website through blogger outreach is an intelligent SEO strategy. Your website will rank higher in search engine results pages (SERPs) if you have more high-quality backlinks, increasing your brand’s visibility.
6. It Improves a Brand’s Connection with Its Audience
You cannot overstate the value of exposure for a business. However, raising awareness by itself won’t help your brand much. If you want to persuade an audience member to commit financially, connect with them. With this in mind, a blogger can improve a brand’s relationship with its targeted audience by educating and reassuring them about their products. The corporation can more easily encourage specific user actions with the help of this brand promotion.
Conclusion
In addition to introducing you to the most influential voices in your niche, a strong blogger outreach campaign promotes blog development and visibility. Develop and implement a successful blogger outreach strategy for your brand using the tips and techniques described in this blog.