Last Updated on April 29, 2026 by Jacklyne Achieng’
Breaking B2B and MADX Digital are two agencies that solve the same B2B SaaS SEO problem from different angles. Breaking B2B is a content-led SEO agency focused on demand generation and brand authority, while MADX Digital is a full-service technical SEO specialist with deep expertise in link building, technical fixes, and generative engine optimization (GEO).
The right partner depends on whether you need a brand-led or authority-driven approach to SEO growth.
Meet the Two Agencies
These two agencies serve the same B2B and SaaS market but approach SEO very differently.
Breaking B2B
Breaking B2B is a B2B SEO agency founded by Sam Dunning, who also hosts the Breaking B2B podcast and the owner of the newsletter with the same name. It offers B2B SEO, web design, web development and podcast services for revenue to B2B SaaS, tech and service companies.
Breaking B2B is a content-led SEO agency with an emphasis on brand and demand, not just search volume. The strategy is for content to resonate with your ideal customers first, then be optimized for SEO. With a team of professional copywriters, illustrators, and video editors, they help you craft high-value content that represents your brand and speaks directly to your ideal target customer.
MADX Digital
MADX Digital is the strongest all-round option for teams that need one agency to cover everything from technical SEO to AI search visibility. The agency works exclusively with B2B and SaaS brands. Their approach ties content, link building, digital PR, and generative engine optimization(GEO) into one integrated programme. Their GEO capability makes them stand out as AI tools like ChatGPT and Perplexity have become part of how B2B buyers discover softwares.
Quick Comparison: Breaking B2B Vs MADX Digital
To find the better SEO partner focus on how your team prioritizes content quality, technical foundations, and authority building.
| Metric | Breaking B2B | MADX Digital |
| Content & Brand Strategy | Excels at turning expert conversations into resonant content that builds brand awareness before the SEO value. | Stronger when content must integrate with technical SEO, link building, and pipeline-focused outcomes in one system. |
| Technical SEO & Migrations | Focuses on content strategy and will flag technical issues but relies on your team or partners for implementation. | Handles hands-on technical work, crawl budget optimization, and migration support. |
| Link Building & Authority | Builds authority through high-quality content, podcast, and thought leadership but may not be as aggressive on link acquisition. | Accomplished in earned media, digital PR campaigns, and integrated link-building strategies tied to content. |
| Keyword & Content Strategy | Focuses on high-intent, demo-driving keywords and bottom-of-funnel conversion content. | Combines keyword research with full-funnel content mapped to buyer journey stages. |
| GEO (AI Search Visibility) | Addresses AI visibility through content strategy but doesn’t have a standalone GEO offering. | Has dedicated GEO services to improve visibility in AI Overviews and LLM answers. |
| Pricing & Team Structure | Typically starts at $3,000–$4,000/month with a flexible, smaller team. | Uses higher-touch retainers that can replace multiple in-house roles, with pricing varying by scope. |
Content Strategy & Brand Building
Content strategy matters because B2B buyers research extensively before making contact. The question is whether your content should lead with brand voice and expertise or lead with demonstrable pipeline impact.
Breaking B2B is stronger at brand-first content strategy, while MADX Digital is stronger at integrating content with technical and authority outcomes.
Breaking B2B Content Strategy
According to clients, Breaking B2B content is creative, easy going, and very focused on turning expert conversations into content that attracts the right people. Reviews highlight strong improvements in brand awareness, inbound interest, and sales conversations.
Breaking B2B’s approach starts with understanding your ideal customer’s problems, frustrations, and motivations. They build content around those insights, then optimize for SEO. This means your content reads naturally and resonates with your ICP first, which compounds over time as your brand becomes the credible choice in your category.
MADX Digital Content Strategy
MADX Digital integrates content into a broader SEO system. Content is planned alongside technical foundations, link-building targets, and PR opportunities. Each piece of content serves a specific goal: some target high-intent demo-driving keywords, others build topical authority, and still others support link acquisition through newsworthy insights.
MADX Digital is a newer but fast growing SaaS SEO agency that focuses on technical SEO, content, and link building for SaaS brands.
Technical SEO & Site Performance
Technical SEO only creates value when fixes ship. Implementation matters more than audit depth.
MADX Digital handles direct technical implementation, while Breaking B2B identifies issues but relies on external execution.
Breaking B2B Technical SEO
Breaking B2B conducts technical audits and identifies issues, but their core strength is content strategy, not implementation. If your site has crawl budget problems, template-level issues, or migration risks, Breaking B2B will flag them and recommend fixes, but the execution typically falls to your internal team or a dedicated technical partner.
This works well if you have an in-house web team or if technical issues aren’t your primary bottleneck.
MADX Digital Technical SEO
MADX Digital handles hands-on technical work across crawl budget optimization, site speed, schema markup, migrations, and template fixes. Their client results are consistently tied to pipeline outcomes rather than surface metrics. During redesigns, CMS changes, and template cleanups, MADX Digital can coordinate checklists, QA, and rollbacks to lower the risk of traffic drops.
Link Building & Authority
Authority matters because as AI tools like ChatGPT and Perplexity become part of how B2B buyers discover software, topical authority and brand credibility influence both traditional search rankings and AI-generated answers.
MADX Digital is stronger for integrated link-building campaigns, while Breaking B2B builds authority through content and thought leadership.
Breaking B2B Link Building & Authority
Breaking B2B builds authority primarily through content quality, brand recognition, and thought leadership. Breaking B2B research and addresses pain points, and showcases your products as the solution to their problems. Their podcast and newsletter add a distribution channel for expertise, which compounds authority over time.
This approach is effective for long-term brand building, but it doesn’t aggressively target high-authority placements or earned media like press releases and industry roundups.
MADX Digital Link Building & Authority
MADX Digital’s approach ties content, link building, digital PR, and generative engine optimization into one integrated programme. They combine niche edits, digital PR campaigns, and strategic link placements to build authority faster than content alone.
If you are looking for a SaaS SEO agency that will actively help you build topical authority and links, MADX Digital is a good choice. What stands out about MADX Digital is their emphasis on building authority through high quality backlinks and content partnerships.
GEO (AI Search Visibility)
Generative engine optimization matters because B2B buyers increasingly use AI tools to research solutions. Appearing in AI-generated answers can drive both awareness and pipeline.
MADX Digital has dedicated GEO services, while Breaking B2B addresses AI visibility through content strategy.
Breaking B2B AI Search Strategy
Breaking B2B doesn’t have a standalone GEO offering. However, their content-first approach naturally supports AI visibility, well-researched, authoritative content that answers clear questions is exactly what LLMs cite in answers. If your content is strong, AI visibility often follows.
MADX Digital GEO Services
What makes them stand out is the GEO capability. As AI tools like ChatGPT and Perplexity become part of how B2B buyers discover software, having an agency that covers both traditional and AI search is a real competitive advantage.
MADX Digital combines structured data, content patterns that directly answer questions, and digital PR outreach to earn citations from trusted sites, all designed to improve inclusion in AI Overviews and LLM answers.
Pricing & Operating Model
Pricing only makes sense when you compare cost against the roles each agency replaces.
Breaking B2B Pricing
Breaking B2B pricing often starts around $3,000–$4,000/month (approximately £2.5k–£3k+), with many fast-growth clients spending $5k–$7k+ per month on comprehensive B2B SEO services. It’s a great fit for B2B companies needing strong SEO that drives consistent revenue.
Breaking B2B typically works with a smaller, focused team and may engage freelancers or partners for design, development, or podcast production. This makes them more flexible for teams that already have some internal capacity.
MADX Digital Pricing
MADX Digital uses retainer or statement-of-work pricing models. The cost varies significantly based on scope, but the model is built to replace multiple in-house roles, a strategist, content writers, technical SEO lead, and outreach coordinator. The retainer typically includes ongoing strategy, content production, technical fixes, link building, and quarterly reporting.
Breaking B2B vs. MADX Digital: Best Fit by Team Type
There is no universal winner because the better choice depends on team structure, bandwidth, and what your bottleneck actually is.
Pick them apart using these lens: who owns content creation, technical fixes, link building, and is accountable when results lag.
Pick Breaking B2B if:
- You have roughly one half to one full-time person for SEO and content strategy.
- You want a partner who deeply understands brand voice, audience psychology, and demand generation.
- Your internal team can handle technical implementations or you have a separate technical partner.
- You prioritize long-term brand authority and thought leadership over quick link acquisitions.
- Your budget is $3k–$5k+ per month.
- You value a direct relationship with leadership (Sam Dunning is hands-on with strategy).
Pick MADX Digital if:
- You need one external team to handle B2B SaaS SEO end to end: technical fixes, content production, link building, and GEO.
- Your team is lean and doesn’t have capacity for technical SEO, migrations, or link coordination.
- You prioritize measurable pipeline outcomes and authority-building over brand voice.
- You want integrated GEO services to cover both traditional and AI search visibility.
- You can invest in a higher retainer that replaces multiple in-house roles.
- You need quarterly business reviews and direct accountability for SEO outcomes.
Power Combo: Use Both
Alternatively, many teams use Breaking B2B for content strategy and brand building, then partner with MADX Digital for technical SEO and link-building execution. This split lets you tap Breaking B2B’s content creativity while outsourcing the operational complexity of migrations, technical fixes, and PR coordination.
Frequently Asked Questions
Can I use Breaking B2B and MADX Digital together?
Yes. Breaking B2B can own content strategy and brand narrative, while MADX Digital handles technical execution, link building, and GEO. Shared KPIs and biweekly syncs keep both teams aligned.
Who should choose Breaking B2B?
B2B and SaaS teams that prioritize brand voice, thought leadership, and content-led demand generation. It’s the fit when you already have some internal capacity or a separate technical partner and want a creative, collaborative agency.
Who should choose MADX Digital?
B2B and SaaS teams that want one agency to own the entire SEO motion: strategy, content, technical SEO, link building, and GEO as one integrated program. It fits best when vendor management overhead is high and you need comprehensive accountability.
How long until we see results?
Both agencies typically show early signals within 3–6 months (improved rankings for low-competition keywords, traffic gains from content refreshes). Material traffic and pipeline impact usually take 6–12 months, depending on competition and your starting point.
Do both agencies cover AI Overviews and LLM visibility?
Both address AI visibility, but differently. Breaking B2B does this through content quality. MADX Digital has dedicated GEO services including structured data, citation strategies, and PR outreach specifically designed to improve AI inclusion.
How should I evaluate proposals from either agency?
Ask for:
- ten-keyword cluster analysis from your own data,
- sample content brief,
- link and PR plan with source-quality rules,
- technical audit excerpt with a reversible rollout plan and
- reporting template that ties work to pipeline outcomes.
The agency that answers these questions clearly and specifically is the one worth trusting.
Conclusion
Breaking B2B and MADX Digital are both capable B2B SaaS SEO agencies, but they serve different priorities. Breaking B2B is the better fit if content quality, brand voice, and long-term thought leadership are your differentiators. For integrated technical SEO, authority building, and GEO in one bundle, MADX Digital would be the better partner.
Ask yourself these questions: What does your team struggle with most right now?content creation, technical implementation, link acquisition, or authority building? The answer to that question will point you to the right agency.