It’s always amazing how a good tool can make your life much easier. The same applies to SEO tools. On that same note, there’s nothing like a Google update to leave you gasping and struggling when you think you’ve mastered everything. We have all been there.
And that is when a good SEO tool comes in handy, with many of the entries below being free to use while some are paid for but have free plans.
We have selected our best 7 SEO tools below, which you can use in various cases to help your site rank better. Of course, combine them with our list of SEO tips to achieve massive success. Nevertheless, the tools are easy to use and will eventually lead to more organic search clicks and better conversions if you properly use them.
Additionally, they have plenty of overlapping functionalities. You do not have to use them all. Read on!
1) Google Analytics
Setting up your Google Analytics account will help you better understand your website visitors, the content they want to see from your site, and how they behave when browsing it. It also allows you to monitor your online business traffic. Additionally, with this free SEO tool, you can prove your content marketing return on investment thanks to the well-detailed reports it provides on various SEO KPIs.
This is one of the best free SEO tools that give you access to data like:
- Whether your traffic came from a mobile device or desktop.
- The number of leads converted.
- Information about visitors, e.g., where they live.
- The overall amount of traffic your site gets.
- The websites your traffic comes from.
This tool updates and compiles all the SEO data centrally, making access easier. Therefore, you can use queries to narrow down which areas require improvement. You can also use suggested keywords in your keyword optimization to rank your desired content.
Utilize this tool to understand and improve your SEO by:
a) Determining Engagement Metrics
Using site content reports, you can easily view engagement metrics on your web pages. You can also view factors like page exit metrics, engagement for the directories and pages on your website, acquisition, behavior, and conversion of landing pages.
b) Filtering Referral Traffic
Google Analytics data helps you to filter out the traffic that can ruin your SEO reports. Fake traffic, bots, and unusual bounce traffic are some of the culprits in this case.
c) Reviewing the Multi-Channel Report’s Assistant Conversion Feature
This free tool explains how your channels work together to create conversions and subsequent sales and the value they bring to your business. For example, after searching for your brand on Google, people might order from your website, leading to conversions that Google Analytics can track.
d) Comparing Organic and Non-organic Website Traffic
Organic traffic gives long-lasting results, while non-organic traffic is suitable for driving immediate traffic to specific landing pages through paid sources like pay-per-click ads. Organic traffic is a term used to describe the visitors who visit your page due to unpaid search results.
2) Google Search Console
Google Search Console is a helpful tool that helps you conduct a preliminary SEO analysis from square one. Additionally, it is one of the best free SEO tools for conducting SEO analysis. Updating your existing SEO strategy will be easier since it has free keyword research tools. After all, all the Google search console tools ensure you can rank for search engines in terms of the long tail keywords your audience is looking for.
Image Credit: www.linkedin.com
Google Search Console can be linked to Google Analytics for a better experience, especially if you are a marketer and require a complete guide to small business SEO. You can also easily monitor, debug, and optimize your website.
Google Search Console data can help you to optimize the following website elements:
a) Google Index
You can use this tool to see how many of your pages are on Google’s Index search results. If your pages aren’t on this index, you can use a URL inspection tool to submit the pages you want indexed on your website.
b) Keywords
The tool is perfect for learning about the current ranking keywords. In addition, the Google Keyword Planner will help you search and determine the topics customers are searching for. Using this data, you can tailor your content according to keyword suggestions on Google Trends.
c) Mobile-Friendliness
The best SEO tools allow mobile responsiveness since most people now search for products and information from their phones. Using the data Google Search Console provides you with, you can improve the mobile experience for your users.
d) Crawl Errors
Of course, there’s no perfect software, so debugging is recommended. For example, has a server error ever popped up when searching for something? This means that the server is taking too long to respond.
The search engine bots trying to crawl your site will only wait for the duration of the request and then give up trying to load your site. The Google Search Console will boost your SEO performance by identifying the crawl errors and validating them to be fixed.
3) Bing Webmaster Tools
Microsoft’s Bing search engine allows SEO content creators to see how their web pages perform. Bing has unique SEO tools, such as a backlink analysis tool that helps you analyze referring domains, pages, and anchor texts. You can also use the keyword research tool to find the relevant keywords and their corresponding search volume.
A Site Scan feature is an audit tool that crawls your site and checks for common and technical SEO issues. The issues and errors across your website are compiled in an SEO report. Additionally, the Bing URL submission for the WordPress SEO plugin enables automated submissions from your WordPress site to the Bing index.
With Webmaster tools and guidelines, you can easily cover various topics. Additionally, you can easily get your website indexed and discovered on Bing using on-page SEO.
4) Screaming Frog SEO Spider
Whether you employ this SEO tool for personal use or you have a small business, it is perfect for rank tracking and auditing. Additionally, this crawler gathers critical insight data to help your content rank well on Google’s search results. Screaming Frog is an excellent SERP analysis tool that contains all the details to give you a successful organic SEO experience.
It can also do the following:
a) Analyze Page Titles and Meta Tags
If you have page titles and meta-tag errors, this tool will help you analyze them during a crawl. It can identify too short, too long, duplicated, low-content pages, and missing instances on your site.
Moreover, you can see where broken links and 404 server errors are, which helps your link-building efforts. You can then correct the errors when you export the errors and source URLs to yourself or a web developer.
b) Generate XML Sitemaps
You can quickly generate an XML sitemap by uploading URLs using this DIY SEO software. It should be easy since it has advanced configurations over URLs that can include last, priority, modified, and change frequency.
c) Audit Redirects
You can learn to identify redirect chains and loops with audit redirects or upload a list of your site’s URLs to audit in a site migration. It’s perfect if you migrate sites due to a hosting change or website redesign.
d) Crawl JavaScript Websites
You can render webpages to crawl dynamic JavaScript-rich frameworks and websites using Chromium WRS.
5) SEMrush
Image Source: semrush.com
SEMrush is the best SEO tool and one of the best paid SEO tools. It offers numerous features, and the best one is the SEO toolkit.
Additionally, it provides you with a rank tracker tool, and you can track your web page visibility and improvement with time. Through keyword research, you can also help your content rank for a particular keyword and other related keywords for local SEO.
With SEMrush, you also get the following:
a) Keyword Magic Tool
The magic keyword tool helps with keyword research, SEO metrics, and identifying all the keywords you need to build a solid SEO strategy.
b) Link Building
As you already know, link building is crucial for search engine optimization. SEMrush helps to build internal and external links – niche edits, blogger outreach links, and other types of backlinks – for a higher SEO score. Using this tool, you can also analyze backlinks from multiple other websites to your site.
c) See Competitor’s Strategies
This tool identifies the ad copy or paid keywords used in your competition’s PPC ads. It will guide you in choosing the right SEO tool and strategy.
6) Ahrefs
Ahrefs is an excellent SEO tool with advanced features. Since it’s a search engine optimization analysis tool, it examines your website and provides links, keywords, and a ranking profile. This strategy helps you with your SEO efforts, including rank tracking and ensuring minor details like page speed are done.
Ahref is one of the paid SEO tools. You can try a 7-day trial period for $7 to get a feel of the features you will have access to. After that, depending on your preferred plan, regular users, small businesses, and bloggers can pay between $99 and $999 monthly.
Other Ahref tools include:
a) Content Explorer
The content explorer searches for well-performing pages and sites, depending on the keywords and topics that are most searched.
b) Site Audit
A site audit involves crawling your sites with specific aspects within your domain. This is significant because it reveals all the technical issues your pages might be experiencing.
c) Site Explorer
The site explorer lets you easily monitor each page’s performance. It also helps you monitor performance to rank organically on Google search results. The better you rank, the sooner your site can become a domain authority and the sooner you can decide whether to focus on organic SEO for your business.
7) SEObility
SEObility is a free SEO tool with many features. It allows you to check your website’s SEO conformity to the most recent SEO updates. Using it is easy; you only have to enter your website’s URL to get a complete report with tips on improving your website.
Additionally, after this tool audits your site, you can access other unique features like keyword monitoring, 1000 subpage audits, and email alerts.
Other essential features include:
a) Server Error Fixing
This tool identifies and fixes any errors related to HTTP headers, JavaScript, and CSS files. You won’t have to correct any errors in the link. Additionally, no server errors will be triggered after fixing them.
b) Accurate SEO Scoring
SEO scoring in marketing accounts for how well your content incorporates various SEO strategies, such as link structure, meta information, and page quality. You will receive an accurate SEO score to see which areas you can improve.
c) Optimization
With this software, you will quickly identify areas you can improve, such as your website’s page speed, removing duplicate content, creating a responsive design, and the overall quality of your content.
d) Link Building and Structure Suggestions
As you build backlinks for your website, you will have to perfect how you link to your anchor text, internal links, and headers. If either is wrong, you will receive suggestions for improvement.
e) Solving Technical Errors
You can also solve technical errors, like on-page SEO errors. Delving into this as quickly and efficiently as possible enables you to prevent future traffic sinks and recover any lost traffic.
f) Meta Information and Analysis
You can get valuable information regarding your meta descriptions, tags, and titles. You must fix them if they are too long, short, or repetitive. You will also uncover specific SEO issues with your meta information. This list also includes invalid and incorrect domain names.
The Bottom Line
All the highlighted tools will give you the best insights into your SEO content strategy. Some free tools provide the best analysis if you are on a budget. Follow the suggestions of whichever tool you select for your business. After all, SEO tools make it easier for web admins to find what they need to stay on top.
Featured Image Source: reliablesoft.com