Every digital marketer venturing into marketing should grasp the ins and outs of conducting a site audit, no matter their proficiency in search engine optimization (SEO). However, manually carrying out these audits is incredibly time-consuming and monotonous. Hence, relying on top-notch SEO audit tools has become essential to efficiently identify and tackle website issues.
The market offers many audit tools, making the selection process daunting. To aid you in choosing the optimal tool, we’ve curated a list of top-tier SEO audit tools for your consideration. But first, let’s delve into what exactly an SEO audit entails.
What is an SEO Audit?
SEO auditing involves scrutinizing how effectively a web presence aligns with the industry’s best practices. In simpler terms, these audits assess various factors that impact your website’s ability to rank well in search engine result pages (SERPs).
The primary goal of an audit is to pinpoint any hindrances to your organic search performance. Audit tools can assist in identifying a range of issues, such as:
- Technical SEO issues
- On- and off-page SEO issues
- Website structure issues
- Potential off-site issues
- Content gaps and opportunities
- Competitive marketplace insights
Best SEO Audit Tools You Can Use to Analyse Websites
1. Google Search Console
Google Search Console is the world’s most trusted and powerful SEO audit tool that will allow web developers or marketers to monitor their Google presence. It helps you to analyze different aspects of your website to see how you can upgrade them and improve your SEO.
Google Search Console offers tools and reports to help you diagnose the most common technical SEO problems. This will provide a fair amount of insights and give you a vital summary, such as page load speed, indexed web pages, broken links, HTML markups, etc.
Furthermore, with this tool, you can also identify the position of your site, such as the number of impressions and clicks in SERP results. It might lack a complete picture of your website, but it is a perfect tool for an initial website analysis.
Pricing: Free
2. Ahrefs SEO Audit Tool
Ahrefs is the second SEO tool that provides one of the most comprehensive and user-friendly website audits. This tool can help recognize hundreds of technical issues, from critical errors to less-pressing issues that could affect your rankings in the SERPs.
It will provide all the computing resources important to execute your audits and other services. So whatever there is to harm your website’s rankings, be it broken links, redirects, images, or entire CSS and JavaScript files, the Aherfs will identify them quickly and help fix them.
The best bit is that these issues are assembled by type and grouped into reports with color charts. Then, you can print them out and evaluate them with your team or customers.
Pricing: Subscriptions to Ahrefs start at $99
3. SpyFU SEO Site Audit Tool
The third excellent SEO audit tool you can use to analyze your website’s SEO is SpyFU. The tool mainly helps you craft your SEO and PPC strategies. Most importantly, this tool lets you spy on your competitors’ online marketing strategy and analytics so you can use them to gather insights into your organic and paid competitors.
The excellent bit is that it is a good audit tool and provides other unique features like competitor analysis, custom reporting, backlink builders, and ranking tracking.
The major disadvantage is that SpyFu’s data is collected from Google search results in the US and UK, so it does not show full results outside these countries.
Pricing: $33-$299 per month
4. Screaming Frog Seo Spider
Screaming Frog SEO Spider is not cloud-based software, unlike other SEO audit tools. Instead, it is an installable tool that crawls through your site while auditing SEO problems, extracting on-site data, and analyzing the results in real-time.
The best part is that this tool quickly analyzes a website of any size and provides technical SEO recommendations. You can use this SEO tool to identify broken links on your site, find pages with poorly optimized metadata, broken redirect chains, duplicate pages, and generate accurate XML sitemaps.
Pricing: $113 per year, but there is also a free option
5. SEMrush Website Tool
Semrush is another unique auditing and research tool. It can track your competitors’ organic keywords, competitor research, PPC keywords, and backlinks. The tool also tracks your competitors’ data, allowing you to implement those in your SEO efforts to boost your website ranking.
This platform provides technical SEO auditing capabilities via a single-site audit tool that identifies over 130 technical and on-page SEO issues on your website. The main difference between SEMrush and other tools is their dashboarding and reporting capabilities.
SEMrush provides thematic and custom reports that you can access. Furthermore, it again highlights the top technical issues affecting your site’s performance, making it easy for you to prioritize your optimization workflow.
Pricing: $119-$450 per month for 100,000 monthly pages and a free option for 100 pages
6. GTMetrix Site Tool
If you want an SEO audit tool for your website that will help you monitor and boost your site’s performance, GTMetrix is a perfect choice. Though GTMetric is not a website crawler per se, it’s more of a testing or examining tool that reviews your site performance and gives insights into the website’s technical health.
GTmetrix analyzes performance data from your website using the same rules as Google PageSpeed Insights and Yahoo, giving you a performance score and an indexed rating. Similarly, it helps you to visualize how page load times connect to the total page size and the total number of requests so you can use the best strategy to boost the user experience for your visitors in the SERPs.
This performance analysis and reporting tool will alert you if any technical issues on your site may affect site speed and user experience. For example, Google is progressively focusing on user experience as a ranking factor, and improving your page’s loading times can improve your search engine rankings.
Pricing: $63-$450 per month, and Custom plans are also available
7. DeepCrawl
The other best SEO audit tool for websites that we can’t leave out on this list is DeepCrawl. It’s a site crawler that provides data and metrics on your site’s technical health. Additionally, DeepCrawl also provides in-depth reports and crawls millions of web pages. As a result, it’s one of the best tools for running large projects.
The tool is convenient if you need to spy on your competitors and report on their site structure, content, and social media marketing. Furthermore, it enhances your website’s overall user experience, assesses your site’s architecture, changes your SEO settings, and redeems you from Google Panda’s penalties.
Moreover, DeepCrawl allows you to auto-schedule crawling tasks and customize your crawls. Lastly, it will enable you to easily manage your SEO team since you can assign tasks to your employees or create support tickets using the tool.
Pricing: Contact for demo
8. OnCrawl SEO audit tool
OnCrawl is another SEO audit tool for websites that can help you make wiser SEO decisions. The platform has many helpful SEO and web administration tools, including a search rankings monitor, backlinks tracker, log analyzer, and a technical SEO audit tool.
This tool helps you comprehensively analyze your site’s technical status, particularly regarding search indexation, Hreflang tags, pagination, canonicals, and sitemaps. It also audits your content quality, page loading speeds, and overall site architecture.
The exciting bit is that OnCrawl is designed to audit large sites and, over the years, has audited some of the biggest eCommerce and websites with even hundreds of millions of pages.
Beyond that, OnCrawl offers an attractive visualization and can section and customize crawls with advanced settings. As a result, agencies and businesses with large websites are in the best position to benefit from what this audit tool offers.
Pricing: $69-$250 per month, and Custom plans are also available
9. Page Modified Audit Tool
Page Modified is an affordable SEO audit tool for marketers. It identifies technical SEO data from your site and displays it in an organized spreadsheet with optimization tips and insights. This tool is the perfect solution for a business if you want to crawl your site since it helps you improve your pages.
This tool mainly operates inside your browser and provides the back-end computing resources needed to scrape your site. In addition, the crawler identifies technical problems like broken redirects, canonical errors, problems with internal linking, duplicate content, and issues with your XML sitemap.
Furthermore, this tool is perfect for diagnosing on-page SEO problems like empty title tags, missing pages, pages without an H1 header, or poorly optimized meta descriptions.
Pricing: $5-$50 per domain per month, and a free plan is available
10. Seomator
Last but not least is the Seomator auditing tool. This online SEO audit tool is one of the world’s most trusted and powerful SEO software platforms. It lets you get an in-depth insight into your website’s technical SEO, making it an excellent option if you want a comprehensive tool for easy SEO improvements.
The fantastic bit about this tool is that it will provide you with a detailed analysis report with issues, scores, and solutions to on-page and off-page SEO performance. To improve it, you can easily export or download this analysis in PDF format if necessary.
Pricing: $5-$179 per month, and a free trial is available
Why Is It Important to Use an SEO Audit Tool to Audit your Website?
By now, we understand that auditing your site is beneficial. It evaluates your sites for problems and suggests solutions.
Here are some more benefits of site auditing:
1. Search Engine Optimization
Conducting an audit will ensure that your site and content are well-optimized. This will help improve your ranking in SEO and attract traffic. Additionally, it will help optimize your site for users and SERPs
2. Enhanced User Experience
Audits help your site load faster, making navigating accessible for visitors. Besides, your customers will have a mobile-friendly experience. You will enhance the visitor’s experience and increase conversions.
3. Improve your sales and business performance
The most crucial reason to conduct a website audit is to know which part of your site earns the most money. A website audit helps to find issues with your website, and fixing them results in better performance for your SEO KPIs while boosting sales.
By studying your landing pages, menus, call to action, and other pages for your site, you should be able to devise a precise strategy to boost your conversion. As a result, you will get a higher click conversion.
4. Improving Your Information Structure
Content marketing plays a vital role in client engagements and is a way to boost your SEO ranking. A site audit will highlight the necessary measures to raise the quality of your content. This further helps engage and convert potential customers.
5. Keeps Pace with Google Algorithm
Google algorithms are ever-changing, and your site needs to be up-to-date. Regular site audits will keep your website updated and in good health, according to the latest algorithms. It will, in turn, increase your site’s visibility in SERPs.
6. Competitive Analysis
Conducting a site audit will allow you to compare your site to your competitors. You will be able to analyze how well you rank against your competitors for keywords and potential sources of revenue. Ultimately, site auditing will help you brainstorm new tactics and strategies for your site.
Conclusion
Analyzing your site, whether you use a paid or free SEO audit tool, is essential. This ensures that your campaigns drive the traffic and lead you to desire. With the best SEO audit tools, you will get an analysis of your site’s technical, off-page, and on-page SEO.
So, if you care about your website and business’s performance, a website audit will guarantee the best possible idea of it.