Why Your Business Address Is an E-E-A-T Signal Most SEOs Never Audit

E-E-A-T audits tend to follow a predictable pattern. Review the about page, check author bios, assess content depth, look at backlink profile. The business address sitting in the footer, the Google Business Profile, and the contact page rarely makes the list. It should. Google’s quality rater guidelines are explicit that demonstrating a business is verifiably…