Category: Project Management

  • The 5 Best B2B Cross-Border Payment Solutions for SEO Agencies and Freelancers in 2026

    The 5 Best B2B Cross-Border Payment Solutions for SEO Agencies and Freelancers in 2026

    Global B2B payments still break in familiar places. A transfer can leave on time, lose value in FX and lifting fees, and arrive short, with nothing useful in your accounting setup to explain the difference.

    The five providers below stood out because they solve different parts of that problem. I ranked them on corridor reach, settlement speed, pricing clarity, compliance controls, and how easily payment data flows back into your accounting setup.

    Key Takeaways

    Choose a provider based on the mix of reach, fee transparency, and controls your SEO business needs today.

    • Thunes is the top pick and best overall B2B cross-border payment network for SEO agencies and freelancers billing or paying across borders. It offers one API integration for bank payouts and mobile wallets across 140+ countries, plus a Business Payments product launched in April 2025 that adds local ACH access in 50+ countries.
    • Airwallex is the best fit for SEO agencies managing payments across multiple client markets. Its operating account combines virtual accounts, cards, and acceptance, with FX markups published as low as +0.5% on major pairs.
    • Wise Business is the clearest option for freelancers and small agencies sending or receiving international payments. Mid-market FX and upfront fees make landed cost easy to model, especially when invoicing international clients or paying overseas contractors.
    • Nium excels at real-time payouts at scale. With reach to 190+ countries and optional card issuing, it suits agencies paying large VA teams, link-building contractors, or content writers across many markets where speed matters.
    • Payoneer is strongest for SEO freelancers and white-label operators collecting from multiple clients or platforms. Multi-currency receiving accounts and broad marketplace integrations make it easy to collect from platforms like Semrush affiliate programs or white-label resellers without creating friction for each payer.

    2026 context still matters. ISO 20022 became the common cross-border messaging standard in November 2025, yet Swift reports that about 80% of end-to-end travel time happens after a payment leaves its network.


    How I Tested These Cross-Border Payment Solutions

    A useful ranking compares every provider on the same corridors, ticket sizes, and control requirements. The scenarios that matter for SEO professionals — collecting retainers from US or EU clients, paying link-building contractors in the Philippines, receiving project fees in multiple currencies — require real-world corridor testing, not just feature lists.

    1. Selection filter.

    I required a global B2B focus, published or verifiable coverage data, API access, and active support across North America, Europe, and Asia-Pacific.

    2. Corridors and ticket sizes.

    I prioritized five representative routes: US to Mexico at $500 and $5k, US to the EU at $2k and $25k, EU to India at $1k and $10k, Singapore to the Philippines at $300 and $3k, and EU to China at $5k and $50k.

    3. Speed checks.

    I compared quoted versus realized beneficiary credit windows, weekend and holiday behavior, cut-off handling, and whether rate locks held during delays.

    4. FX policy validation.

    I examined mid-market versus markup pricing, spread tiers, pass-through fees, shared-fee and sender-pays options, and how predictable the net credit was at the beneficiary end.

    5. Reconciliation depth.

    I tested ISO 20022 remittance elements, including end-to-end IDs, purpose codes, and payer-beneficiary reference mapping, to estimate how easily payment data flows back into your accounting setup and how clearly you can track what actually lands in your account versus what you invoiced.

    6. Compliance and integration.

    I evaluated KYB, or know your business, onboarding, sanctions screening, false-positive handling, API coverage, webhook quality, and multi-user approval controls — relevant whether you’re a solo freelancer or running a small agency with a team.

    What Are B2B Cross-Border Payments?

    These payments move money between businesses across countries, currencies, and legal systems.

    B2B cross-border payments include client retainer collections, project fee receipts, contractor payments, and transfers to overseas VA or link-building teams. Each payment crosses at least one currency boundary, one regulatory regime, or both.

    Every transaction involves several moving parts: FX conversion, messaging through standards such as ISO 20022, the common payment-message format, screening for sanctions and anti-money laundering rules, settlement through correspondent banks or local rails, and reconciliation back into your accounting setup.

    The main friction points in 2026 are still fragmented domestic rails, uneven beneficiary-bank service levels, FX spreads that are hard to predict, and intermediary fees that reduce the amount received. For SEO professionals, this means a client in the US paying a $3,000 retainer can result in significantly less landing in your account after FX losses and bank deductions — a margin leak that adds up over time. FXC Intelligence estimates the global cross-border payments market at about $208 trillion in 2025.

    The G20 still targets average costs of no more than 1% with full pricing transparency by the end of 2027, though the Financial Stability Board’s 2025 progress report says those goals are unlikely to be met on time.


    Types of Cross-Border B2B Payment Solutions

    The best route depends on ticket size, endpoint type, and how much control you need over timing, fees, and remittance data.

    Bank Wires via SWIFT

    SWIFT, the global bank messaging network, remains the default for large-value and tightly regulated corridors. Its strengths are broad acceptance, traceability, and richer remittance data after the ISO 20022 migration, but final timing is still shaped by intermediary banks and beneficiary processing.

    Local Account-to-Account via Domestic Rails

    Providers with direct access to rails such as ACH, SEPA, FPS, or UPI can settle faster and at lower cost than a traditional wire. The trade-off is uneven coverage, different return rules, and local documentation requirements such as purpose codes.

    Wallet Payouts and Alternative Payment Methods

    Mobile wallets extend reach in markets where full bank access is limited or where recipients prefer wallet balances. They work well for paying overseas content writers and link-building contractors in markets like the Philippines or India, but cash-out fees, KYC limits, and transaction caps make them less suited to larger client payment receipts.

    Card Rails and Push-to-Card

    Near-real-time delivery to cards offers broad endpoint coverage and is useful for refunds and long-tail payouts. Scheme fees, per-card limits, and country restrictions can make it expensive for repeat B2B flows.

    Emerging Options

    Stablecoins and tokenized deposits promise around-the-clock settlement and better intraday liquidity. In 2026, most SEO agencies and freelancers still treat them as experiments because off-ramp risk, accounting treatment, and regulatory consistency are not solved everywhere — and clients rarely want to pay in crypto.


    Top Pick


    1. Thunes

    This provider leads when you need one network for bank payouts, wallets, and local business payments across a wide country set — useful whether you’re collecting client fees globally or paying a distributed contractor network.

    Pros

    • One integration to a Direct Global Network covering 140+ countries with both bank and wallet rails
    • Mobile wallet reach across 145+ mobile wallet brands, especially strong in markets where bank coverage is thinner
    • Business Payments adds local ACH connectivity across 50+ countries and 30+ currencies for paying overseas contractors and receiving client project fees without routing through SWIFT
    • ISO 20022 support with enhanced remittance references makes it easier to track what actually lands in your account against what you invoiced across multiple clients
    • Fortress Compliance and SmartX Treasury tools support liquidity, screening, and operational control

    Cons

    • Enterprise-focused onboarding and documentation, which can feel heavy for very small teams
    • Custom pricing by corridor, volume, and endpoint type, so landed cost needs modeling
    • Collections and alternative payment method reach is strong, but not universal in every market

    My Experience

    For SEO agencies and freelancers that need broad reach without stitching together separate vendors, this network stood out immediately. Its network combines bank payouts and mobile wallets, which matters when paying contractors in markets where bank coverage is thin or where workers prefer wallet payouts.

    In my EU-to-India and Singapore-to-Philippines checks, wallet payouts usually credited faster than bank-only routes. That difference matters when paying link-building contractors or outreach teams overseas, where a delayed payment can hold up a campaign or strain a working relationship.

    The Thunes Business Payments launch in April 2025 made the platform more useful for sending regular contractor payments. Local ACH access across 50+ countries let me route mid-value payments away from SWIFT, which reduced both cost and timing variance. ISO 20022 remittance fields also passed through cleanly in most test corridors, so invoice references and end-to-end IDs matched faster in my accounting setup.

    Price

    Pricing is custom, so you still need corridor-specific quotes. The value is consolidation: one API, one compliance stack, and one operating model instead of separate bank, wallet, and local-rail integrations. If you value wider bank and wallet reach, cleaner invoicing reconciliation, and fewer vendor handoffs more than a headline fixed fee, Thunes is the clearest place to start.


    2. Airwallex

    Airwallex works best when SEO agencies want operating accounts, FX controls, and outbound payments in one system — especially useful for billing international clients without losing margin to FX.

    Airwallex Pros

    • Unified operating account with virtual accounts in 20+ currencies, cards, and payment acceptance
    • Competitive FX markups as low as +0.5% on major currencies and +1% on others
    • Strong team controls, approval workflows, and yield features on USD balances — useful if you have multiple team members handling different client accounts
    • Accounting integrations and multi-currency settlement that fit SEO agencies and digital service businesses well

    Airwallex Cons

    • Acceptance pricing can get complex across cards and local payment methods
    • Some corridors still require SWIFT fallback, which adds timing risk and lifting fees

    My Experience with Airwallex

    Airwallex impressed me as a practical operating layer for SEO agencies working across multiple markets. If you collect retainers from clients in the US, UK, EU, and APAC, the ability to hold balances in multiple currencies, issue virtual accounts, and pay contractors from one dashboard significantly reduces the admin overhead of invoicing across borders.

    The published FX markup of +0.5% on major pairs gave my cost models real predictability — which matters when you’re quoting project fees in one currency and paying contractors in another. The main caution is corridor variance. When a route falls back to SWIFT, timing becomes harder to forecast, so cash planning needs a wider buffer.

    Airwallex Price

    Published guidance lists FX markups at +0.5% on major currencies and +1% on others. Total cost still depends on your payment method mix and where SWIFT fallback applies.


    3. Wise Business

    Wise Business is strongest when fee transparency matters most — a good fit for SEO freelancers and small agencies that want to know exactly what a client payment will cost before it leaves their account.

    Wise Business Pros

    • Mid-market exchange rate with no hidden markup and transparent upfront fees
    • Multi-currency account for collections with a strong invoice and payout user experience
    • Clear tracking, status updates, and useful accounting integrations

    Wise Business Cons

    • Feature depth is lighter for agencies that need layered approvals or want to manage payments across multiple active client retainers at scale
    • Some same-currency cross-border transfers carry added fees, so terms need review

    My Experience with Wise Business

    For SEO freelancers and small agencies paying overseas contractors or receiving project fees on common routes, Wise Business was the simplest option I tested. The mid-market rate and disclosed fee structure made it easy to know the landed cost before confirming a payment — which is exactly what you need when billing international clients without losing margin to FX.

    The limitation is scale. Once you need advanced approval chains, thinner-corridor coverage, or more complex controls, the platform starts to feel narrow. For project fees or retainers above $50k, compare Wise against bank and specialist quotes on the same route.

    Wise Business Price

    Pricing is route based and transparent, with a setup fee in some regions. FX uses the mid-market rate, and transfer charges are shown before you confirm.

    4. Nium

    Nium is a strong fit for SEO agencies running high-volume contractor payments that need real-time delivery across several endpoint types — useful when paying link-building teams or VA networks across many countries simultaneously.

    Nium Pros

    • Real-time global payouts to bank accounts, wallets, and cards across 190+ countries
    • Strong enterprise API that supports B2B, B2C, and P2P on one platform
    • Optional card issuing and spend programs for paying contractors, team tools, and outreach campaign spend

    Nium Cons

    • Enterprise pricing requires corridor-by-corridor cost modeling
    • Documentation clarity varies by product, so solution engineering should join early

    My Experience with Nium

    Nium’s core strength is payout consistency across a very large set of endpoints. For SEO agencies paying link-building contractors, content writers, or outreach specialists across many countries, one API that reaches bank accounts, wallets, and cards removes a lot of operational complexity.

    Segment corridors by service-level target before signing. That keeps real-time routes separate from slower ones and gives you a clearer picture of what your contractors will actually receive and when.

    Nium Price

    Pricing is custom. Ask for corridor-specific quotes and compare them against your expected endpoint mix, not just a headline coverage claim.

    5. Payoneer

    Payoneer stands out for SEO freelancers and white-label operators who need to collect payments from multiple clients or platforms without adding friction for each payer.

    Payoneer Pros

    • Multi-currency receiving accounts in USD, EUR, GBP, AUD, CAD, SGD, HKD, AED, MXN, and JPY
    • Broad payout reach to 190+ countries with strong marketplace integrations
    • Simple user experience for freelancers collecting from international clients, affiliate programs, or white-label resellers across many markets

    Payoneer Cons

    • Fees vary by receiving account type, FX conversion, and corridor
    • Large or unusual flows can trigger holds or extra verification steps

    My Experience with Payoneer

    Payoneer’s advantage is network reach. If your clients or affiliate platforms already use Payoneer, collection friction drops significantly — you can receive fees from Semrush affiliate programs, white-label resellers, or international clients without chasing wire transfers or waiting on late-paying clients to navigate their own bank.

    The multi-currency receiving accounts are also useful for collecting project fees in the currency your clients prefer. Just document the fee rules by currency and source up front, and reconcile your incoming payments early so unexpected deductions don’t accumulate across multiple client remittances.

    Payoneer Price

    Local receiving routes are often low cost, sometimes zero to 1% depending on currency. SWIFT, card, and FX conversion fees differ by market, so confirm pricing before you commit volume.

    Frequently Asked Questions

    The questions below cover what SEO professionals ask most when comparing providers for their own payment setup.


    What Is the Best B2B Cross-Border Payment Solution in 2026?

    Thunes is the strongest overall choice for agencies that need broad global reach for both paying contractors and collecting client fees. It combines bank and wallet rails across 140+ countries, strong compliance tooling, and ISO 20022 support through one API. Airwallex is best for SEO agencies that want an operating account with predictable FX for invoicing across borders. Wise Business is best for freelancers and small agencies that want transparent, low-cost transfers. Nium leads for agencies running scaled real-time payouts to large contractor networks, and Payoneer is strongest for freelancers collecting from international clients, affiliate programs, or white-label resellers.

    Which Provider Is Cheapest?

    The cheapest option depends on corridor, ticket size, and endpoint type. Wise is usually the clearest low-cost choice for freelancers sending or receiving small to mid-size payments on common routes. For larger retainers or high-volume contractor payments, compare full landed cost including FX spread, local-rail access, SWIFT fallback, and receiving-bank deductions — the headline rate rarely tells the full story.


    What Do I Need to Set Up Cross-Border B2B Payments?

    You usually need KYB documents, company registration records, director or UBO, meaning ultimate beneficial owner, information, a source-of-funds explanation, expected volumes, target geographies, and beneficiary validation rules. Even as a solo freelancer or small agency, plan for structured ISO 20022 remittance data from the start if you want clean tracking of what actually lands in your account across multiple client payments.

    Are Instant Cross-Border Payments Realistic in 2026?

    They are more realistic than they were two years ago, especially where providers connect directly to local rails. They are not universal. End-to-end speed still depends on local clearing windows and beneficiary-bank processing. FedNow passed 1,500 participating institutions by October 2025, which helps domestic instant infrastructure, but cross-border speed still depends on the full chain.

    How Should I Evaluate Providers for Reconciliation?

    Require ISO 20022 fields such as end-to-end ID, purpose code, and structured remittance data. Ask for deterministic return codes, webhook events, and exportable audit trails, then test how payments match against your invoices before routing live client fees through the system.

  • 7 Ways Unified Communications Streamlines Agency-Client Collaboration

    7 Ways Unified Communications Streamlines Agency-Client Collaboration

    Working with a marketing agency requires a high level of trust and clear communication for teams to hit their big goals. Misunderstandings often slow down projects and cost extra money in the long run.

    Using the right software helps everyone stay on the same page from start to finish. These 7 tools make communication easier and more efficient for everyone involved.

    Shared Task Tracking System

    Teams need a clear way to see who is doing what at any moment. The move toward cloud calling within these task platforms helps people chat about duties as they view the same screen.

    This visibility stops tasks from falling through the cracks as the deadline nears and reduces the need for sending dozens of long emails.

    Workflow management boards show the whole path from the start of the project to the finish creating a sense of accountability for both the agency and the client.

    Real Time Messaging Hubs

    Instant chat apps let teams ask for updates or clarify a point in seconds. These platforms create a casual space for fast answers and quick checks.

    These tools let you create different rooms for different topics to integrate different departments in your team. You can have a room for design and another for billing.

    This keeps the chatter organized and projects stay on track since nobody is waiting for an inbox to refresh.

    Social Media Strategy Portals

    Social media is growing at a fast pace. A government report showed that the number of people using social media grew from 2.95 billion to 5.41 billion in just 5 years.

    Unified communications

    Managing this growth requires a central tool where clients can review and approve posts before it goes live on the web. This makes sure the brand stays consistent for its huge audience.

    These tools allow for a clear approval process. Agencies can schedule content and track metrics in one place. Teams can respond to comments and messages from one dashboard to save on time and keep the message clear for all followers.

    Efficient Meeting Schedulers

    Automated tools let clients see a calendar and pick a time that works for them. This avoids the back-and-forth of searching for a free window in a busy week.

    Clients appreciate the ease of choosing a slot without a long thread of emails. For efficiency, these tools:

    • Connect to your existing calendar
    • Send reminders to all participants
    • Adjust for different time zones automatically
    • Allow rescheduling with one click
    • Saves time for both the agency and the client

    Shared Document Editing

    Research shows that using collaborative tools can help people improve their arguments and knowledge.

    Teams can work, comment and record changes as they happen in the same file version. It makes the editing process feel like a real conversation.

    Video Meeting Platforms

    A call is often better than a long string of text messages. Video tools let you see faces and hear tones that written words may fail to capture. Complex problems get solved faster when people talk face-to-face.

    Sharing your screen takes a client through a design or a strategy in real time and with this create a stronger relationship with a client.

    Secure Portal for Project Assets

    Agencies handle a lot of sensitive files and information about their clients. Using a secure portal ensures these files are easily retrievable and safe from outsiders.

    With these tools, storage is centralized with controlled access to project information.

    Clear communication is the foundation of a successful agency partnership. By using these tools to address specific workflow challenges, you can minimize errors and ensure consistently timely delivery.

  • Top Shopify Mobile App Builders for Growing Ecommerce Brands

    Top Shopify Mobile App Builders for Growing Ecommerce Brands

    This is my hands-on breakdown of the best Shopify mobile app builders available right now for growth-focused ecommerce brands.

    In this post, I’ll cover:

    How I evaluated each platform, checkout and push capabilities, pricing models (flat vs. success-fee), sync depth with Shopify, pros and cons of every builder, and which one I recommend depending on your stage and goals.

    Let’s get into the rankings.

    How I Tested These Shopify App Builders

    I replicated a typical DTC Shopify setup and evaluated each builder across key checkpoints. Here is what I focused on:

    Store connection and first build time. I measured how quickly each platform went from install to a testable iOS and Android build. The goal was same-day.

    Data sync depth. I checked real-time syncing for products, variants, inventory, discounts, customer accounts, and gift cards. Cart parity with the online store was essential.

    Checkout approach. I verified whether each builder uses Shopify Checkout via WebView or Checkout Sheet Kit. Shopify provides a Checkout Sheet Kit for iOS to run its checkout inside native apps, enabling secure, buyer-aware sessions. Any non-Shopify checkout workaround was a red flag.

    Push and segmentation. I tested automation flows like abandoned cart, back-in-stock, and win-back. I also evaluated audience rules, deep links, and rate limiting.

    Customization and performance. I reviewed layout control, localization support, cold start times, image handling, and caching strategies across each builder.

    What Is a Shopify Mobile App Builder?

    A Shopify mobile app builder is a platform that converts your Shopify store into a branded iOS and Android app without requiring an in-house engineering team. These tools provide native app shells, real-time Shopify data sync, and push messaging out of the box.

    Native app: Installed from the App Store or Google Play. It can use OS features like push notifications, biometric authentication, and deep links.

    PWA (Progressive Web App): An installable website with service worker caching. On iOS, web push only works after adding to the Home Screen. Apple added standards-based Web Push starting in iOS 16.4, with notifications appearing on Lock Screen and Notification Center.

    WebView: A browser view inside a native app, commonly used to render Shopify Checkout securely for PCI compliance.

    When a Mobile App Makes Sense (and When It Doesn’t)

    Apps win when you have repeat purchase behavior or a loyal audience you can activate. If your category is dominated by one-time purchases with low margins, prioritize mobile web speed first.

    Green lights: 30% or higher returning-customer rate, SKU depth that benefits from native search and wishlists, a sizable email or SMS list to seed installs, and an active loyalty or referral engine.

    Yellow lights: Single-purchase categories, thin margins where platform fees eat into profit, or weak brand recall. In those cases, start with a PWA or invest in better mobile web UX before committing to a native app.

    Quick ROI math: Installs multiplied by push opt-in rate multiplied by incremental purchase frequency multiplied by contribution margin, minus platform and store fees. Shopify surpassed $1 trillion in cumulative GMV in 2024 with over 875 million unique online shoppers, so the addressable base is massive if your brand earns loyalty.

    How to Choose: A 6-Point Checklist

    Prioritize checkout path, push capabilities, and pricing model over surface-level features like template count.

    1. Checkout: Native handoff to Shopify Checkout with Shop Pay and full cart parity.
    2. Push: Unlimited sends, automation triggers, deep links, and opt-in flow control.
    3. Pricing: Flat subscription versus success-fee models; check limits on MAU, pushes, and seats.
    4. Customization: Layout control, modular blocks, localization, and theme parity.
    5. Analytics: GA4 and MMP event hooks, funnels, cohort and LTV views.
    6. Performance: Image and CDN strategy, caching, and startup time targets.

    The Rankings: Best Shopify Mobile App Builders

    Ranked by build speed, Shopify sync depth, checkout quality, push and segmentation capabilities, customization, analytics, and total cost of ownership.

    1. Evlop 

    Evlop pros

    • Flat pricing with no percentage of app sales
    • Unlimited push notifications on all plans
    • Deep real-time Shopify sync for products, inventory, and orders
    • Fast build to TestFlight and APK
    • Handles App Store and Play Store submission
    • Shopify Checkout with Shop Pay support inside the app

    Evlop cons

    • Smaller marketplace brand awareness than legacy players
    • Verify niche integrations during your demo

    Evlop is built for fast-growing DTC brands that want an owned mobile channel without paying a cut of every app sale. I found the setup process fast, going from Shopify connection to a working test build in under a day. 

    Real-time inventory sync held up well, and the abandoned-cart push automations were easy to configure with deep links straight to product pages. Multi-currency and RTL support are also available for international catalogs.

    2. Tapcart

    Tapcart pros

    • Mature design system with stable content blocks
    • Broad integration ecosystem
    • Proven at mid-market scale

    Tapcart cons

    • Higher entry pricing than most competitors
    • Advanced customizations may require professional services

    Tapcart is a strong choice for design-led brands that want speed and a robust visual editor combined with marketing features. The block-based builder produces polished results quickly.

    3. Vajro

    Vajro pros

    • Quick onboarding and automation templates
    • Multilingual support

    Vajro cons

    • Template constraints on advanced layouts
    • Verify analytics depth and event mapping

    Vajro suits SMBs moving from mobile web to a native app with minimal setup time. The automation templates help you launch push campaigns quickly.

    4. Shopney

    Shopney pros

    • Simple editor with effective PDP and collection layouts
    • Reliable customer support

    Shopney cons

    • Limited extensibility for complex workflows

    Shopney works well for fashion and beauty catalogs that value layout polish over heavy customization. The visual merchandising tools are straightforward and effective.

    5. Plobal Apps

    Plobal pros

    • Strong segmentation stack with loyalty and reviews integrations
    • Enterprise rollout support

    Plobal cons

    • Pricing and implementation complexity can be higher

    Plobal is geared toward Shopify Plus brands that need formal governance, SLAs, and deeper segmentation for large-scale operations.

    6. MageNative

    MageNative pros

    • Value pricing with core features covered
    • Straightforward setup process

    MageNative cons

    • UI flexibility and analytics depth may require workarounds

    MageNative is a solid option for price-sensitive merchants who want to pilot a mobile app channel without a large upfront commitment.

    Comparison Summary: Who Should Pick What?

    Match your primary constraint to the right vendor archetype.

    • If fees are the blocker: Choose flat-pricing builders like Evlop that charge no percentage of app revenue.
    • If you need enterprise governance: Plobal or Tapcart with Plus-ready features and SLAs.
    • If speed to launch wins: Evlop, Vajro, or Shopney for same-week test builds.
    • If budget is tight: MageNative for essential features at value pricing.

    Implementation Playbook: 30-Day Launch Plan

    Ship version one in 30 days, then iterate based on data.

    Week 1: Connect your Shopify store, import theme styles, define navigation and information architecture, configure locales and currency, and set up analytics events with GA4 or your MMP.

    Week 2: Build out PDP and collection layouts, search, and wishlist. Configure push automations for abandoned cart, win-back, and price-drop triggers.

    Week 3: QA all purchase flows including Shop Pay, discounts, and gift cards. Test deep links, finalize app privacy details, and prepare screenshots for store listings.

    Week 4: Submit to Apple and Google. Roll out to your email and SMS list first. Add app install banners on mobile web. Establish your LTV cohort baselines.

    Frequently Asked Questions

    What lift should we expect from push notifications?

    Opted-in users purchase more frequently. Airship’s 2025 data shows up to 13% more purchases on average, with top performers reaching 39%. Direct open rates vary by OS and category, so focus on strong opt-in prompts and thoughtful segmentation from day one.

    Native app versus PWA: which should we choose?

    PWAs are faster to deploy and require no app store approval, but iOS push only works after a Home Screen add. Native apps unlock fuller OS integrations, push reliability, and app store discovery. Most brands doing over $1M GMV benefit from native.

    Do we need a developer to launch?

    No for most builds on no-code platforms like Evlop or Tapcart. Yes if you want bespoke UX or deep custom logic. Shopify’s Checkout Sheet Kit and Storefront API provide a low-code bridge for teams with some engineering capacity.

    How do we preserve conversion inside the app?

    Keep Shopify Checkout with Shop Pay inside the app and mirror your web discounts, gift cards, and payment methods. Shopify is PCI compliant and handles the full checkout flow, which removes most PCI scope from both the app builder and you as the merchant.

  • The Best Time to Publish a Blog Post for Your Brand

    The Best Time to Publish a Blog Post for Your Brand

    Knowing the best time to publish a blog post can help you reach more people and boost your engagement whenever you publish a new post.

    What is the best time for your new blog post?

    Many bloggers prefer to publish their posts at a time when everyone is online. Similarly, some bloggers publish affiliate marketing content when their audience has time to engage with their content and share it with friends. How do you determine what these times are?

    The good news is that many brands have already researched this. The bad news is that the results are very conflicting.

    For example, consider the recommended time to publish a new blog post to earn social shares.

    1. The Best Time to Publish for Social Shares

    When they researched the best day to publish posts to enjoy high social shares, TrackMaven found that Sunday works best. In contrast, Backlinko and BuzzSumo found no difference in the number of social shares across the week’s days.

    If you’re already confused, prepare to get even more confused. The answer to the best time to publish a blog post for social shares is even more complex.

    TrackMaven recommends publishing at 3 p.m., but Shareaholic recommends 9–10 a.m. Furthermore, Shareaholic outlines 9 a.m. to 5 p.m. as the peak time for social shares.

    Researchers have also recommended publishing your blog post at other times, depending on your end goal. Consider these times when determining the best time to publish a blog post.

    In particular, Shareaholic, BuzzSumo, and Kissmetrics have recommended the best time to publish if you want to attract high traffic, a high volume of comments, and high authority backlinks.

    2. The Best Time to Publish for Traffic

    According to Kissmetrics and Neil Patel, the best time to publish if you want many page views is Monday at 11 a.m. Similarly, Shareaholic has recommended Monday at 9 a.m.

    3. The Best Time to Publish for Comments

    According to research by Kissmetrics, the best time to publish your blog post is Saturday at 9 a.m. EST if you want high engagement.

    4. The Best Time to Publish for Backlinks

    Kissmetrics also recommends publishing your blog post early on Monday or Thursday morning if you want to attract backlinks. According to their study, you can earn these backlinks as early as 7 a.m. EST.

    What Is Truly the Best Time to Publish a Blog Post?

    As you can see, if you pay attention to all the research, your head will spin before determining the best time to publish a blog post.

    Here at Kontely, we like to present confusing data in infographics or graphs to make it easier to understand. However, these recommendations are too contradictory for us to simplify, even with the magic of an infographic.

    We aren’t going to put all this contradictory information in one place. However, the least we can do is find some common elements in these research results. From what we can see, it seems that:

    • Monday morning between 9 a.m. and 11 a.m. is an excellent time to publish if you want to attract traffic
    •  9 a.m. to 5 p.m. is the peak time for generating social shares
    •  Off-peak times like weekends are the best time to publish if you wish to high engagement

    In addition, according to “The Science of Timing” webinar hosted by Dan Zarrella:

    • 80% of blog readers read blog posts in the morning
    •  Conversely, 60% of men will read a blog post in the evening compared to 50% of women

    In other words, Zarrella believes that if your target audience is men, you will have more page views in the evening.

    This might seem like a simple solution to our problem. However, you can’t just slot these times into your blog editorial calendar without trial and error to determine if they work for your brand.

    The Best Time to Publish a Blog Post for Your Brand

    Let’s be honest for a moment here. We could have done the research and then given you one magical time to publish all your blog posts from now on. Even if we do that, many factors come into play when finding the best time to post your content.

    The optimal time prescribed by one researcher may not work for your brand, industry, or target audience.

    So, instead of trying to arrive at one magical answer to this question, we’d like to help you figure out the best time to publish a blog post specifically for your brand. To do this, we’d like to shift your focus.

    We won’t consider the answer to this question as a single optimal time. Instead, let’s admit that there are many ways to optimize the timing of your blog posts. How do you optimize this timing?

    1. Publish Consistently

    Nailing the timing might be a big deal to you. Even so, publishing blog posts consistently is far more critical than publishing them at the right time. If you publish consistently, then you can also:

    2. Build Trust

    Blogging consistently builds trust with your target audience, who slowly rely on you as a source of valuable information.

    Once your readers know that you publish on specific days or several times a week, they will start coming to you to check out your new pieces. This will happen even when you haven’t told them there is a new blog post. Reading your blog will become a natural part of their daily or weekly routine.

    People who rely on you to educate and entertain them are more likely to become long-term customers over time.

    3. Boost Your Organic Traffic

    Blogging consistently is also good for your SEO ranking on Google. If you’re committed to posting consistently, then Google will recognize you as a source of consistent information. As a result, you will rank higher in the search results when someone searches for a topic you’ve written about.

    4. Build Brand Awareness

    By improving your SEO ranking on Google, you also improve the chances of people stumbling upon your blog. If more people stumble upon your blog, then more people will know who your brand is.

    So, what does it mean to post consistently?

    According to a study by HubSpot, brands that publish 16 (or more) times each month get 3.5 times more traffic than those that publish 0 to 4 times monthly. That translates to 4 posts each week.

    However, it’s essential to consider your team size before you commit to this blogging schedule. It might be unrealistic for one person to write four blog posts each week if they also have other responsibilities.

    If you have several content creators, it’s easy to divide those 16 blog posts among them. However, most brands only have one blogger. In this case, 2-3 blog posts a week might be a more bearable workload for them.

    Remember, quality is always better than quantity. Writing two or three excellent blog posts is better than writing four sloppy ones.

    If you want to publish 16 blog posts a week but have a small team, then guest posting is a good option.

    5. Post Time-sensitive Articles Immediately

    Sometimes, you have a time-sensitive article to publish. For example, you could have written a review of the newest iPhone or a blog post related to recent news.

    You can’t wait for a prescribed time to arrive before publishing your blog post. If you do that, you risk losing readers to competitors who’ve published their content before you. By the time you publish your blog post, your target audience will have gotten their information elsewhere.

    If your blog article contains breaking news, you should publish it immediately. This will help you engage your audience while they’re still interested.

    6. Profile Your Target Audience

    Do you work in the B2B industry? If so, publish as many weekly blog posts as possible.

    A B2B target audience will engage more with your content during the week. This is when they’re looking for solutions to their business problems, so you should capitalize on this time.

    You should take time to develop a B2B content marketing strategy to effectively convert this B2B crowd into paying clients.

    7. Pay Attention to Changing Seasons

    Changing seasons affect the type of content your target audience wants to read. For example, people devour blog posts about vacations and travel during the summer. Similarly, people will look for more educational material if there’s a massive conference in your industry.

    In the same way, people will be more open to informative content during the week. On the other hand, they will want more entertaining content when trying to relax at the end of the week.

    8. Find Out What Works for You

    Above all, you need to find out what timing works best for you to optimize the timing of your blog posts.

    Relying on the peak times recommended by Kissmetrics and BuzzSumo is a good idea. On the one hand, adopting these times will help you reach large audiences. On the other hand, you’ll be competing with hundreds of different brands who are publishing at the same time.

    In other words, if you publish during peak times, your content might be drowned out by all your competitors. Ultimately, your target audience might never see your blog posts if this happens.

    For this reason, it’s essential to figure out what works for your brand. You can do this in one of two ways:

    9. Trial and Error

    You can publish content at different times and then analyze the metrics to determine the best times. You can use tools like Google Analytics or Ahrefs to measure your website traffic and engagement with your content.

    10. Analyze Your Data First

    Alternatively, you can measure your website traffic first, then determine what times will work best in the future.

    11. Prioritize The Time You Share

    The time when you share your blog post on social media is more critical than when you publish. Different social media platforms have different recommended times for posting. However, finding out what works for your social media audience is still essential.

    What Is the Best Time to Publish a Blog Post for My Brand?

    As you can see, there is no one answer to this question. Many factors, including the content of your blog post, your target audience, and your industry, will influence the best time to publish your blog post.

    Instead of trying to find one magical time, it’s better to find out how to optimize the timing of your blog posts. With the tips above, you’ll find many optimal times for publishing posts in the future.

  • Developing a Time-Saving Blog Editorial Calendar

    Developing a Time-Saving Blog Editorial Calendar

    Whether you’re a solo blogger or part of a team, staying organized and focused is crucial to success as a content creator. A clear plan can make multiple tasks, deadlines, and creative ideas manageable. That’s where a blog editorial calendar comes in handy. It’s not just a tool; it’s your trusty sidekick in the ever-evolving world of content creation. Let’s dive into why a blog editorial calendar is essential and how you can tailor it to suit your needs.

    Why Is a Blog Editorial Calendar Important?

    Picture this: You wake up on a Monday morning, ready to tackle the week ahead. But as you sit at your desk, you realize you have no idea what to write about for your next blog post. Panic sets in, and before you know it, you’re spiraling down the rabbit hole of writer’s block.

    Does this scenario sound familiar? If so, you’re not alone. Many content creators need help with consistency and staying on track with their content schedules. That’s where a blog editorial calendar swoops in to save the day. How?

    1. Consistency Breeds Success

    Consistency is the backbone of any successful content strategy. Whether you aim to attract new readers, engage with your existing audience, or boost your SEO efforts, publishing regular, high-quality content is vital. A blog editorial calendar keeps you accountable and ensures you’re consistently delivering valuable content to your audience.

    2. The SEO Advantage

    Ah, SEO – the holy grail of digital marketing. It’s no secret that ranking high on search engine results pages (SERPs) can improve your website traffic. But here’s the catch: Google loves fresh, relevant, dated content. By planning your blog posts, you can strategically incorporate keywords, optimize your content, and increase your chances of ranking higher in search results.

    Read Also: How to Use SERP Analysis for Keyword Research and Content Creation

    3. Team Collaboration Made Easy

    If you’re part of a content team, you know how challenging it can be to keep everyone on the same page. With multiple projects in the works, communication can quickly become chaotic. A blog editorial calendar provides a centralized hub where team members can cooperate, share ideas, and track improvement, fostering a sense of unity and purpose.

    Read Also: What is a Creative Brief in Content Marketing?

    So, What Should I Include in My Editorial Calendar?

    It’s easy to think of your editorial calendar as a regular calendar. However, if you do this, you will be disappointed with the results.

    Certain non-negotiable elements exist for this calendar to work well for you and your team. Here are the sections you absolutely must include in your calendar for it to work:

    1) Blog Title

    Your blog title should be laid out to help focus your writing. In addition to highlighting the title for each post, it helps to have a brainstorming section where you and your team can add title ideas as they come to you.

    To develop the perfect blog title, start with a popular keyword. Each keyword you use can generate several blog titles.

    For example, let’s assume you own a flower shop and run a blog that teaches people how to care for their plants. The keyword “gardening tools” can branch out into many blog titles.

    As shown in the Google Trends search below, other related keywords also famous for this search include “gardening tools for kids” and “gardening tools names.”

    google trends

    So, if you start with “gardening tools” as a keyword, you can generate at least two other blog titles. However, your creativity should continue where Google Trends suggestions continue. You can also write a blog post about “gardening tools for the winter,” for instance. Or “easy-to-use gardening tools.”

    If the original keyword “gardening tools” is included in your blog title, your posts about gardening tools will likely be recommended by Google to people searching for “gardening tools.”

    As you can see, once you start with a focused and popular keyword, the possibilities for blog titles are endless. This is just one way having an editorial blog calendar should streamline your teamwork.

    With this brainstorming process, you can wave goodbye to the days when you used to wrack your brain for something to write about. As long as you have a permanent section of your calendar dedicated to brainstorming blog titles, you won’t run out of things to write about anymore.

    2) Keywords

    Speaking of keywords, each blog post in progress should have a corresponding keyword assigned to it. This helps the author refine their writing according to expectations.

    As with the blog titles, it’s also a good idea to have a running list of keywords to add to as you go. Seeing all the keywords you can use in one place helps you avoid writing one article after another with the same keyword, which can get very tiring—both for you and your audience.

    Read Also: Best Keyword Research Tools for SEO

    If you can see all your keywords in one place, you can offer your audience some variety by switching from one keyword to another as you write subsequent blog posts. You can also increase your domain authority over time by writing about various topics.

    3) Blog Post Status

    Your editorial calendar should also have a section for each blog title that indicates the status of that content piece. Is it pending approval, or has it already been approved? Is it under editing? Has it already been published?

    Read Also: The Best Time to Publish a Blog Post for Your Brand

    Highlighting this information will save time and help everyone on your team to be on the same page. If you can see the status of each piece of content, you no longer have to keep pinging your content creators to find out how far along they are in the process.

    4) Deadlines

    To optimize teamwork, you must include multiple deadlines for each piece of assigned work in your editorial calendar.

    You should have approval, editing, and publishing deadlines. Highlight the stages of your blog post before it’s live on your site.

    stages of a blog post

    While assigning these deadlines, you should remember that some tasks—like editing—require 2-3 days’ lead time. It would be unfair to write the first draft of your blog article and then expect your editor to have it done within an hour, especially if they’re multitasking.

    Be fair with your deadlines so that everyone on your team can do their best work.

    5) Links to Assets

    Once you’ve written and submitted the first draft of a blog article, it’s helpful to the rest of the team to share any links to media you used within the article. Dedicating a section of your calendar to this will help save time when the final article is being pulled together or repurposed later.

    6) Repurposing Opportunities

    Summarizing your blog post in a different format, such as an image or video, can help drive traffic to the original post.

    After you’ve published each blog post, it can be helpful for the other content creators on your team to brainstorm creative ways to reuse this content for your social media channels.

    Deciding how to repurpose each original piece of content can help you add some variety to your social media content calendar template later.

    7) Publishing Platforms

    So, your blog post has passed through the approval, writing, and editing stages and is ready for publishing.

    Where do you plan to publish it?

    Once you decide where each content will be published, indicating this on your calendar is essential.

    Getting the placement of your content right is crucial to ensuring your target audience sees it after you’ve worked so hard. For this reason, you don’t want any confusion about where to publish your blog post when it’s done and where it will be shared.

    Highlighting the platforms in your calendar will help the person in charge of publishing and sharing each piece of content put it in the right place at the right time.

    What Types of Blog Editorial Calendars Can I Use?

    A few options are available, from DIY content calendars to comprehensive project management solutions. Let’s review the types of calendars you can use with your team.

    a) Excel or Google Sheets

    Excel or Google Sheets are an excellent option for people who would like to be involved in creating and developing their calendars. Both allow you to get hands-on and create your calendar from scratch or download a pre-designed calendar and adapt it to fit your team’s needs.

    blog editorial calendar

    Image source: Vertex 42

    b) Kanban Board

    A Kanban board is a style of editorial calendar that offers users interactive cards that can be dragged to different sections as required. This is an ideal solution for a team of highly visual people. Trello and Asana are good examples of this.

    Kanban board for blog editorial calendar

    Image source: Book Bumblings

    c) Project Management Tools

    Sometimes, you should skip designing your calendar and use a comprehensive project management tool to manage your team’s workflow. Editorial calendars help everyone see what stage each content piece is at, the assigned teams, and a priority list of upcoming content.

    Once you’ve updated the calendar, it is easy to transition to the writing process using the powerful content editor built in. A project management solution can help you manage all the content for your blogs under one roof.

    Putting It All Together

    A blog editorial calendar is more than just a tool – it’s a roadmap to success. By incorporating the human element into your content planning process, you can stay organized, inspired, and focused on creating content that resonates with your audience. So grab your calendar, gather your team, and start crafting your next masterpiece. Your readers are waiting.

    Remember, it’s not about quantity; it’s about quality. So take your time, unleash your creativity, and let your voice shine in every blog post you create. Happy blogging!