Content consumption is at an all-time high with YouTube, a leading video platform, having approximately 2.7 billion monthly active users as of early 2025. From detailed video tutorials to hour-long podcasts, Youtube offers a wealth of information. The only challenge is that sometimes, it can be quite an endeavour navigating lengthy videos among the many looking for one … Read more
The widespread adoption of AI content generation tools has introduced a concerning phenomenon: AI slop. This term describes low-quality, generic and often incoherent content generated by AI systems without proper human oversight or refinement. The increase in AI slop has created significant challenges across multiple domains. Search engines struggle to distinguish between valuable, human-crafted content and … Read more
The SEO landscape is shifting fast. Traditional tactics like keywords, backlinks, and on-page optimization no longer guarantee visibility. AI-powered tools such as ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) are changing how content is accessed. These systems favor structured, machine-readable data, making way for a new expert: the Content Engineer. This hybrid role builds … Read more