Author: Click Raven

Every digital marketer venturing into marketing should grasp the ins and outs of conducting a site audit, no matter their proficiency in search engine optimization (SEO). However, manually carrying out these audits is incredibly time-consuming and monotonous. Hence, relying on top-notch SEO audit tools has become essential to efficiently identify and tackle website issues.

The market offers many audit tools, making the selection process daunting. To aid you in choosing the optimal tool, we’ve curated a list of top-tier SEO audit tools for your consideration. But first, let’s delve into what exactly an SEO audit entails.

What is an SEO Audit? 

SEO auditing involves scrutinizing how effectively a web presence aligns with the industry’s best practices. In simpler terms, these audits assess various factors that impact your website’s ability to rank well in search engine result pages (SERPs).

The primary goal of an audit is to pinpoint any hindrances to your organic search performance. Audit tools can assist in identifying a range of issues, such as:

1. Technical SEO issues
2. On- and off-page SEO issues
3. Website structure issues
4. Potential off-site issues
5. Content gaps and opportunities
6. Competitive marketplace insights

Best SEO Audit Tools You Can Use to Analyse Websites

1. Google Search Console

Google Search Console is the world’s most trusted and powerful SEO audit tool that will allow web developers or marketers to monitor their Google presence. It helps you to analyze different aspects of your website to see how you can upgrade them and improve your SEO.

Google Search Console offers tools and reports to help you diagnose the most common technical SEO problems. This will provide a fair amount of insights and give you a vital summary, such as page load speed, indexed web pages, broken links, HTML markups, etc.

Furthermore, with this tool, you can also identify the position of your site, such as the number of impressions and clicks in SERP results. It might lack a complete picture of your website, but it is a perfect tool for an initial website analysis.

Pricing: Free

2. Ahrefs SEO Audit Tool

Ahrefs is the second SEO tool that provides one of the most comprehensive and user-friendly website audits. This tool can help recognize hundreds of technical issues, from critical errors to less-pressing issues that could affect your rankings in the SERPs. 

It will provide all the computing resources important to execute your audits and other services. So whatever there is to harm your website’s rankings, be it broken links, redirects, images, or entire CSS and JavaScript files, the Aherfs will identify them quickly and help fix them.  

The best bit is that these issues are assembled by type and grouped into reports with color charts. Then, you can print them out and evaluate them with your team or customers. 

Pricing: Subscriptions to Ahrefs start at $99

3. SpyFU  SEO Site Audit Tool

The third excellent SEO audit tool you can use to analyze your website’s SEO is SpyFU. The tool mainly helps you craft your SEO and PPC strategies. Most importantly, this tool lets you spy on your competitors’ online marketing strategy and analytics so you can use them to gather insights into your organic and paid competitors.

The excellent bit is that it is a good audit tool and provides other unique features like competitor analysis, custom reporting, backlink builders, and ranking tracking.

The major disadvantage is that SpyFu’s data is collected from Google search results in the US and UK, so it does not show full results outside these countries.

Pricing: $33-$299 per month

4. Screaming Frog Seo Spider

Screaming Frog SEO Spider is not cloud-based software, unlike other SEO audit tools. Instead, it is an installable tool that crawls through your site while auditing SEO problems, extracting on-site data, and analyzing the results in real-time.

The best part is that this tool quickly analyzes a website of any size and provides technical SEO recommendations. You can use this SEO tool to identify broken links on your site, find pages with poorly optimized metadata, broken redirect chains, duplicate pages, and generate accurate XML sitemaps.

Pricing: $113 per year, but there is also a free option

5. SEMrush Website Tool

Semrush is another unique auditing and research tool. It can track your competitors’ organic keywords, competitor research, PPC keywords, and backlinks. The tool also tracks your competitors’ data, allowing you to implement those in your SEO efforts to boost your website ranking. 

This platform provides technical SEO auditing capabilities via a single-site audit tool that identifies over 130 technical and on-page SEO issues on your website. The main difference between SEMrush and other tools is their dashboarding and reporting capabilities. 

SEMrush provides thematic and custom reports that you can access. Furthermore, it again highlights the top technical issues affecting your site’s performance, making it easy for you to prioritize your optimization workflow.

Pricing: $119-$450 per month for 100,000 monthly pages and a free option for 100 pages 

6. GTMetrix Site Tool

If you want an SEO audit tool for your website that will help you monitor and boost your site’s performance, GTMetrix is a perfect choice. Though GTMetric is not a website crawler per se, it’s more of a testing or examining tool that reviews your site performance and gives insights into the website’s technical health.

GTmetrix analyzes performance data from your website using the same rules as Google PageSpeed Insights and Yahoo, giving you a performance score and an indexed rating. Similarly, it helps you to visualize how page load times connect to the total page size and the total number of requests so you can use the best strategy to boost the user experience for your visitors in the SERPs.

This performance analysis and reporting tool will alert you if any technical issues on your site may affect site speed and user experience. For example, Google is progressively focusing on user experience as a ranking factor, and improving your page’s loading times can improve your search engine rankings. 

Pricing: $63-$450 per month, and Custom plans are also available

7. DeepCrawl

The other best SEO audit tool for websites that we can’t leave out on this list is DeepCrawl. It’s a site crawler that provides data and metrics on your site’s technical health. Additionally, DeepCrawl also provides in-depth reports and crawls millions of web pages. As a result, it’s one of the best tools for running large projects.

The tool is convenient if you need to spy on your competitors and report on their site structure, content, and social media marketing. Furthermore, it enhances your website’s overall user experience, assesses your site’s architecture, changes your SEO settings, and redeems you from Google Panda’s penalties.

Moreover, DeepCrawl allows you to auto-schedule crawling tasks and customize your crawls. Lastly, it will enable you to easily manage your SEO team since you can assign tasks to your employees or create support tickets using the tool. 

Pricing: Contact for demo

8. OnCrawl SEO audit tool 

OnCrawl is another SEO audit tool for websites that can help you make wiser SEO decisions. The platform has many helpful SEO and web administration tools, including a search rankings monitor, backlinks tracker, log analyzer, and a technical SEO audit tool.

This tool helps you comprehensively analyze your site’s technical status, particularly regarding search indexation, Hreflang tags, pagination, canonicals, and sitemaps. It also audits your content quality, page loading speeds, and overall site architecture.

The exciting bit is that OnCrawl is designed to audit large sites and, over the years, has audited some of the biggest eCommerce and websites with even hundreds of millions of pages. 

Beyond that, OnCrawl offers an attractive visualization and can section and customize crawls with advanced settings. As a result, agencies and businesses with large websites are in the best position to benefit from what this audit tool offers.

Pricing: $69-$250 per month, and Custom plans are also available

9. Page Modified Audit Tool

Page Modified is an affordable SEO audit tool for marketers. It identifies technical SEO data from your site and displays it in an organized spreadsheet with optimization tips and insights. This tool is the perfect solution for a business if you want to crawl your site since it helps you improve your pages.

This tool mainly operates inside your browser and provides the back-end computing resources needed to scrape your site. In addition, the crawler identifies technical problems like broken redirects, canonical errors, problems with internal linking, duplicate content, and issues with your XML sitemap.

Furthermore, this tool is perfect for diagnosing on-page SEO problems like empty title tags, missing pages, pages without an H1 header, or poorly optimized meta descriptions.

Pricing: $5-$50 per domain per month, and a free plan is available

10. Seomator

Last but not least is the Seomator auditing tool. This online SEO audit tool is one of the world’s most trusted and powerful SEO software platforms. It lets you get an in-depth insight into your website’s technical SEO, making it an excellent option if you want a comprehensive tool for easy SEO improvements.

The fantastic bit about this tool is that it will provide you with a detailed analysis report with issues, scores, and solutions to on-page and off-page SEO performance. To improve it, you can easily export or download this analysis in PDF format if necessary. 

Pricing: $5-$179 per month, and a free trial is available

Why Is It Important to Use an SEO Audit Tool to Audit your Website?

By now, we understand that auditing your site is beneficial. It evaluates your sites for problems and suggests solutions.

Here are some more benefits of site auditing:

1. Search Engine Optimization

Conducting an audit will ensure that your site and content are well-optimized. This will help improve your ranking in SEO and attract traffic. Additionally, it will help optimize your site for users and SERPs

2. Enhanced User Experience

Audits help your site load faster, making navigating accessible for visitors. Besides, your customers will have a mobile-friendly experience. You will enhance the visitor’s experience and increase conversions.

3. Improve your sales and business performance

The most crucial reason to conduct a website audit is to know which part of your site earns the most money. A website audit helps to find issues with your website, and fixing them results in better performance for your SEO KPIs while boosting sales. 

By studying your landing pages, menus, call to action, and other pages for your site, you should be able to devise a precise strategy to boost your conversion. As a result, you will get a higher click conversion. 

4. Improving Your Information Structure

Content marketing plays a vital role in client engagements and is a way to boost your SEO ranking. A site audit will highlight the necessary measures to raise the quality of your content. This further helps engage and convert potential customers.

5. Keeps Pace with Google Algorithm

Google algorithms are ever-changing, and your site needs to be up-to-date. Regular site audits will keep your website updated and in good health, according to the latest algorithms. It will, in turn, increase your site’s visibility in SERPs.

6. Competitive Analysis

Conducting a site audit will allow you to compare your site to your competitors. You will be able to analyze how well you rank against your competitors for keywords and potential sources of revenue. Ultimately, site auditing will help you brainstorm new tactics and strategies for your site.

Conclusion

Analyzing your site, whether you use a paid or free SEO audit tool, is essential. This ensures that your campaigns drive the traffic and lead you to desire. With the best SEO audit tools, you will get an analysis of your site’s technical, off-page, and on-page SEO.

So, if you care about your website and business’s performance, a website audit will guarantee the best possible idea of it.

Investing in backlinks involves paying for a link back to your website from another site. The primary aim is typically to enhance your site’s ranking on search engines, amplify referral traffic, spark meaningful conversations, and fortify your website’s authority.

Paid links manifest in various forms, such as niche edits, paid guest posts facilitated through blogger outreach, paid link insertions, private blog networks, and services distributing press releases. This article is designed to walk you through acquiring high-quality backlinks, address prevalent safety concerns associated with purchasing links, and offer valuable tips for making sound decisions when buying backlinks.

Is It Safe to Buy Backlinks?

Even though buying backlinks is considered a black hat activity, it is an entirely safe and effective SEO practice. However, purchasing the backlinks from an SEO agency that follows industry best practices is necessary.

In addition, it can be unsafe to purchase low-quality links from PBN link sellers with footprint issues who need help understanding how to build links for SEO and from link agents selling link spam to client sites from their networks.

Paid Link Building vs. Natural Link Building

– Natural Link Building

These are backlinks created naturally without the site owner having to buy and generate them either through guest posting or other link-building practices. In simple terms, natural links occur when other web admins, bloggers, or site owners link to your content because they think it is helpful for their audiences and adds value to their sites.

This is the type of link-building that Google wants all site owners to engage in. When you provide high-quality content, you will get your name out there, and sites will link naturally to your business. With natural links, you can be assured that your content is good and that your rankings and traffic will not be affected by a Google algorithmic change.

The main problem with this type of linking is that it rarely happens if you are not already well-established. Therefore, when first growing your business, you may need to invest in paid link-building to maximize your visibility.

– Paid Link Building

On the other hand, paid linking occurs when a site pays another site to place your link in its content. While outsourcing link building is a core component of SEO, search engines prohibit paying for links, which can result in penalties. However, if it’s done strategically, it can be effective. 

The thing is, Google can’t tell the difference between a paid and a natural link as long as you produce high-quality content. So, if you’re starting a business, you may find this practice helpful and necessary to get into the visible radar. In addition, it can kick-start your SEO strategy, even if it is just a few links.

How to Buy Quality Backlinks

1. Identify How Many Backlinks You Need

The first important thing you need to do while buying backlinks is to identify the number of backlinks you need to rank before targeting a keyword. To do this, you must determine which pages to build backlinks to and calculate the gap between you and your competitors.

You can use SEO tools like Ahrefs Keyword Explorer to estimate how big your link-building budget may need to be.

2. Perform a Link Gap Analysis

You need to know more than just the number of link root domains you need; you will need to see the number of authority sites you need. To do this, you need to perform a link gap analysis. This identifies sites and pages linking to your competitor’s sites.

To do this, you must examine at least five of your competitor’s link profiles and enter the number of links at each Domain Rating (DR) level. This will help you pinpoint the strength of backlinks you need from guest posts, niche edits, etc.

To compare your domain’s link profile against your competitors, you could use SEO comparison tools to make the process easier. If there is a gap, you need more site backlinks.

3. Map Out Your Anchor Text

Remember anchor text optimization. If you get it wrong, you will not rank, or Google could penalize you. So, it is best to avoid repeating the exact anchor text. The best approach to do this is via anchor text cycling.

This means using your best anchor text on your best link opportunities, then cycling through variations and seeing how the page performs.

4. Establish Your Drip Dates

Some people prefer to buy quality links in batches, which is usually a huge mistake. It’s better to purchase backlinks frequently than bulk to make them more natural. That’s why you must assign a date for when the placement should be bought. It’s best if you kept it more random. The beauty of organized or scheduled paid links is that you can repeat the process based on the performance.

5. Buy Quality Backlinks

With a content plan in place, you can now purchase quality backlinks and rank on page 1. Then, follow your link gap analysis, stick to the plan, and watch the performance. Also, you must pay attention to your existing backlinks. 

How Much Does It Cost to Buy Quality Backlinks?

Usually, the cost of buying backlinks will vary from one site to the other. On average, robust and quality backlinks cost generally $900-$1500 per link. Nevertheless, the cost depends on the strategies and tactics you are using. It’s important to note that you can get other backlinks from high-authority domains that cost large sums of money; however, they are usually challenging. 

That said, you need to be very careful about who is selling the links since shady agents will give you backlinks they have purchased from PBNs, brokers, webmasters, and forums. Such links will mostly put your site at risk. That’s why you must consider buying backlinks built through manual outreach.

Factors Affecting the Cost of Buying Quality Backlinks

1. Type of Website

The price can vary depending on the status or type of website you want agencies to reach out to. Most site owners wish to link from sites with high organic traffic. Nevertheless, outreach to such sites takes a lot of effort, and the link price will be higher. Most of the time, such links are earned, and your money is spent on the grind put in by the outreach team to build a connection with the site owner.

On the other hand, if you want short-listed links from sites based on SEO metrics, the pricing varies based on the authority metric you pick.

2. Content 

The type of content on your site is most likely to affect the cost of backlinks. High-traffic driving websites are picky when it comes to the quality of content. Mostly, they look for content created by experts. Therefore, the cost will be lower if you have high-quality content.

3. Brand Strength 

Your brand strength matters regarding link building or link buying. This is because other brands will notice you quickly, and you will likely get a response when you reach out to them. Your emails will be answered faster, resulting in quick offers from the valuable partners on your list.

4. Creative Control 

Your brand’s level of creative control affects the link-buying process. This means that your brand’s integrity must be on a desirable level. As the list of standards for acceptable websites increases, which happens when brands know they are at the top of their game, you must ensure that your brand’s integrity is always protected.

5. Industry or Niche

Niche is another factor affecting the cost of buying backlinks. While some industries will draw a lot of site traffic from websites wishing to purchase quality backlinks, operating with some brands is tricky and expensive because they already have many offers. An excellent example of this is the finance industry.

Tips for Buying Quality Backlinks:

1. Check the Link Quality: Good SEO agents provide multiple options, meaning you can decide the link quality from different packages. We recommended opting for links from high-authority sites for quicker results.
2. Avoid Site-wide Links: You should avoid placing backlinks in areas less likely to be noticed, such as the footer, sidebar, and navigation. Good SEO agents will ensure that your link secures a contextual place in the main content of high DA sites.
3. Never Choose Red-Flag Sites to Build Links: Avoid using sites that have previously been penalized, feature low-quality content, or rely heavily on ads. This is because Google is likely to watch these websites with suspension, which means earning links from such sites may lead to looking at your site the same way. Instead, opt for niche-specific and high-authority sites to help build your authority.

Frequently Asked Questions on Buying Quality Backlinks

1. Are paid backlinks worth it?

Paying for backlinks can be worthwhile, provided you don’t get caught. In addition, backlinks help establish a website’s reputation and relevance in Google’s eyes.

However, paying for direct backlinks from shady sites is never worth it. You can improve your website’s rankings without backlinks, traffic, and revenue.

2. How can I get backlinks without paying?

Building linkable content is the most effective way to get free backlinks without having to pay or struggle to look for other sites to link your content. Other sites will link to them if you find prevalent informational subjects and create high-quality content. Some links will occur naturally, and others may be achieved through outreach.

Image Source: 30degreesnorth.com

We live in the digital age, where brands and companies employ various methods to stay connected with their clients and thrive in business. One highly effective approach is tapping into top-notch blogger outreach services.

These services open doors for collaboration with influential figures, boost brand visibility, and secure mentions from high-authority sources. If you haven’t incorporated blogger outreach into your content strategy, now’s the perfect moment to do so.

This post delves into the finest blogger outreach services to help your business flourish. But before we dive in, let’s take a moment to grasp the essence of blogger outreach.

What is Blogger Outreach?

Blogger outreach is a strategy to foster relationships with bloggers, aiming to fulfill content marketing objectives or meet SEO (KPIs). Essentially, it entails brands or companies reaching out to well-known bloggers, influencers, or publishers to amplify the promotion of their products or services.

The core goal of blogger outreach is to sway individuals with substantial, targeted audiences into discussing your business and outsourcing links to your website. This approach ultimately drives more traffic and enhances sales.

Why are Blogger Outreach Services Necessary?

1. Outreach Services Can Elevate Your Visibility

Every brand must have an online presence to thrive in this fast-paced and technologically driven world. However, creating a website is not enough; you need to promote it. The more visible your brand is online, the more people within your niche will visit your website. 

Therefore, you can reach a large audience quickly by featuring your content on trendy blogs or websites. This way, you can improve your brand’s visibility, leading to an increased conversion rate. 

Plus, niche edits increase visibility, boost your site’s search engine ranking, and draw more organic traffic, strengthening your SEO campaign.

2. Outreach Services Connects You With Your Target Audience

Another important of blogger outreach is that it can connect you to your targeted audiences. You will promote your products or services on sites with well-established online presence and publishing-related niche products. This will allow you to connect with a specific audience, thus helping you to get relevant and targeted traffic to your site, leading to a better return on your investment.

3. Blogger Outreach Services Provides an Incredible Way to Earn Backlinks

Many corporations try to gather as many credible backlinks as possible because they lead more prospective clients to their websites. Plus, the more backlinks you buy and put on your site from trusted and high-authority sites, the better your site’s position dominates the SERPs. So, by engaging influential bloggers, you’ll increase your backlinks and reap the rewards it yields. Discover how many backlinks you need on page 1 and increase your online visibility.

4. Blogger Outreach Services help Increase Trust and Credibility

Earning trust from customers is challenging, particularly for online businesses. Nevertheless, when a high authority or reliable blog promotes your products or services on their site, your potential customers are more likely to trust the brand. Therefore, by hiring an influencer in your niche market, you can establish trust and credibility, which helps build loyal relationships for your brand, resulting in more sales and engagement.

5. Blogger Outreach Services Are Cost-Effective

Marketing is a fundamental part of any business, but you need to be heedful and not invest too many resources into it; you won’t see the returns. Luckily, blogger outreach is a cost-effective promotional strategy that can help you boost your marketing and SEO strategy. You’ll reach your intended audience through the influencer’s work without spending too much. 

Best Blogger Outreach Services You Can Consider in 2024

1. OutreachPete

One of the best blogger outreach services that will make your outreach campaigns easy is the OutreachPete. These providers deliver a reliable, stress-free solution to build links at a competitive price. In addition, every link published from this site is within a niche-relevant post on a relevant site, ensuring that you get the absolute best placement for your money.

Unlike other blogger outreach services, OutreachPete ensures that every site they work on generates organic traffic. It defeats DA, DR, TF, or any other metric as it demonstrates that Google values the site. In addition to adding DA, DR, and organic traffic, they look further into traffic patterns to ensure no big drops.

You will be assigned a dedicated account manager if you take up a monthly subscription. The manager will work with you monthly to understand your needs and ensure they are always met.

The pricing plan starts at $140 per month, but depending on your desired services, you can choose others priced at $200 and $270. 

2. Rhino Rank

Another excellent outreach provider that will bolster your rankings, drive traffic, and improve your revenue is the Rhino Rank. They will help you find relevant content for your project or site at a relatively affordable price. Amazingly, they specialize in SEO results and ensure you have significant experience working with them. 

Rhino Rank provides guest posts and curated links to help increase your site’s rankings on search engine result pages. Most significantly, it offers more curated link services, which is the unique offering they are known for. Additionally, they will provide complete control of their link-building service. You can pick the URLs you want to boost, insert your niche, and add anchor texts.

If you select Rhino Rank services, you will receive the services for as low as $95 as your initial investment. With this investment, you can enjoy the unique and high-quality services that this company has to offer.

3. OutreachMama

OutreachMama offers two link-building services: a pure outreach package and a guest posting one. The most popular option is pure outreach, which works more like a PR service than an SEO agency. 

This link-building service involves strategy design, pitching, prospecting, outreach, high-quality content creation, reply handling, attaining links, and reporting. It is meant to help you grow your link profile and keep your site in line with Google’s evolving algorithm.

The Guest Posting Service gives you access to existing blogger connections from OutreachMama. Establishing these blogger connections is rigid and seeks to ensure they meet certain thresholds. Some necessary metrics include DR, DA, and organic traffic.

4. Ninja Outreach

Ninja Outreach is a web-based influencer outreach site that helps create thriving outreach campaigns. With a database of millions of users, you are guaranteed to find the best influences from different niches worldwide.

This outreach service provider filters through millions of influencers on different social media platforms, particularly on Instagram and YouTube, to find the ones that will capture your audience’s attention.

In addition, they will help manage your outreach or marketing campaigns through a built-in CRM. You can add team members, organize leads, filter results, and track your history. You can hire them to provide influencer marketing services if you have issues increasing your website’s search engine visibility.

5. LinkPitch.io

LinkPitch.io is a service provider that specializes in outreach-oriented link-building campaigns. Amazingly, they customize their services depending on each client’s needs. They mainly focus on building links that will, in the long run, impact your business or brand.  

They pride their services on their integrity and standard of quality. The price plan depends on the domain authority of the site linked to you, but they range from $100 to $350 per link.

6. Forward Linking

Forward Linking provides a customized link-building service that enables you to be featured on relevant and authoritative websites. This way, you can increase Google rankings, improve brand exposure, and boost levels of targeted organic traffic. In addition, they ensure that your site or brand is up-to-date with current trends in the digital marketing space and search engines. 

Forward Linking pledges absolute links and traffic. The best part is that all their outreach strategy can be described as transparent, personalized, relevant, ROI-focused, and long-term.

What to Consider Before Launching a Blogger Outreach Campaign

Before contacting influencers or bloggers, there are some primary considerations you must think about. Below are some of the significant factors you need to follow: 

1. Set a Clear Goal

Before launching your blogger outreach campaign, you must identify what you want to achieve from the campaign. Whatever goals you set will largely depend on the resources you have. 

We recommend choosing a goal that’s measurable and trackable. For instance, you can publish at least three posts every month in the beginning or increase your site’s traffic by ten percent in the next couple of months. 

Under this section, you must decide if you will do all the outreach yourself or contact an agency to help offer courses for beginners. That said, it’s necessary to note that doing it yourself can take much longer, especially if you are just starting. 

2. Have Detailed Success Criteria

This step is similar to setting goals, but it’s more specific. For instance, if you set a goal to increase your audience in the next couple of months, you need to state what you need to do to achieve this goal. For instance, to improve your audience successfully, you need to boost engagement, create relevant and valuable content, and share on social media.

3. Find the Right Bloggers

Identifying the influences or bloggers you will use is also essential. Remember, not every influencer or blogger you will contact will say yes; therefore, you need a long list of prospects you want to work with.

With thousands of blogs in different niches, finding one that can help make a difference in your business is challenging. When researching or selecting bloggers, we recommend picking them based on the following criteria:

1. Find one from your niche
2. Check how long they’ve been in the blogging business
3. Their writing tone
4. Their follower count
5.  Level of engagement they get from their audience.

You can successfully find bloggers using Google, social media, SEO tools, or Content Explorer. The main goal is to find quality bloggers relevant to your niche.

4. Connect With the Blogger on the Social Web

Before contacting the influence or blogger for a collaboration, you should consider following them or connecting with them on social media. This way, you can evaluate how well they perform. 

As you research bloggers, take notes on their content and personality. You can use this information to create prospect descriptions. Prospect descriptions make personalized pitches feel more organic.

5. Email the Prospect 

When you are sure you are okay working with a specific blogger, it’s time to email them. Most influencers or bloggers will have their email addresses on social media platforms. If not, you can use paid email lookup services to help you contact them.

 Now that you have their email addresses, you can contact them to begin the process. Remember to write personalized emails where possible and put extra effort into those VIP bloggers.

Blog Outreach Best Practices to Consider

1. Introducing yourself and your brand is always a good idea when contacting potential bloggers. Then, you can explain why they would be interested in featuring your product or service on their site.
2. Always offer high-quality content. Wherever posts you post on your site, be it a guest post, sponsored post, or simply helpful information, it needs to be relevant and well-written.
3. Be patient. Most bloggers and influencers are busy, so they might take time to respond to your request. So don’t be disheartened if you don’t hear back right away.
4. Follow up. After you have sent the initial email, follow up with emails or reach out to the blogger/influencer on social media.
5. When communicating with the prospect, you should always be professional. Keep in mind you are representing your brand.

Conclusion

With the right blogger outreach service, you can increase backlinks, organic traffic, and sales. However, choosing the right provider isn’t as easy as it seems. It all comes down to your budget, expertise, and the current state of your site.

Hopefully, this blog post will help you reach your final decision. In addition, the above services can help you launch your outreach campaigns and achieve greater success. Best yet, they can help you build relationships with the right influencers in your niche.

Featured Image source: similarweb.com

In the constantly evolving field of search engine optimization (SEO), one critical challenge that website owners and digital marketers face is “keyword cannibalization.” While SEO aims to improve website’s visibility and organic traffic, keyword cannibalization can thwart those efforts. This phenomenon occurs when multiple pages on a website compete for the same or similar keywords, leading to confusion for search engines and users alike.

In this digital era, where online visibility is fundamental for the success of online enterprises, understanding the concept of keyword cannibalization is essential. This phenomenon has far-reaching consequences, negatively impacting a website’s search engine rankings, user experience, and overall online visibility.

This comprehensive post will delve into the intricacies of keyword cannibalization. We will explore its definition, the reasons behind its occurrence, and the detrimental effects it can have on a website’s performance. Furthermore, we will provide practical insights into effectively identifying and resolving instances of keyword cannibalization, ensuring that your SEO strategies align with best practices and drive the desired results.

So, let’s embark on this journey to unravel the mysteries of keyword cannibalization and equip ourselves with the knowledge to overcome this SEO challenge.

What Is Keyword Cannibalization in SEO?

Keyword cannibalization refers to a search engine optimization (SEO) situation where multiple website pages target the same or similar keywords. This competition between pages can lead to confusion for search engines, who need help determining which page is the most relevant for a keyword search.

As a result, the website’s overall search rankings and organic traffic need to improve. Keyword cannibalization is a detrimental phenomenon that can be addressed by optimizing keyword usage, content organization, and website structure to ensure clarity and effectiveness in SEO strategies.

Is Keyword Cannibalization Bad?

Yes, keyword cannibalization is considered harmful for several reasons. It can negatively impact your website’s SEO performance, user experience, and overall online visibility. This section will explore why keyword cannibalization is terrible and its adverse effects on your website.

1. Diluted Ranking Signals

When different pages on your site target the same or similar keywords, they compete with each other for search engine rankings. It can dilute ranking signals, as search engines are unsure which page to prioritize for a particular keyword. As a result, only some of the pages may achieve a high ranking, reducing overall organic traffic and visibility.

2. Confusing User Experience

Keyword cannibalization can confuse visitors and diminish their user experience. If users land on different pages within your website, targeting similar topics, they may encounter repetitive or conflicting information. It leads to frustration and dissatisfaction, ultimately driving users away from your site.

3. Lower Click-Through Rates (CTR)

With multiple pages cannibalizing each other in search results, users may encounter the same website multiple times. They are less likely to click on additional results from the same site when presented with identical or similar content. Your click-through rates may need to improve, impacting the overall clickability of your website in search results.

4. Loss of Link Equity

In cases of keyword cannibalization, external websites might link to different pages on your website targeting the same keyword. It leads to the dispersal of valuable link equity across multiple pages instead of consolidating it on a single authoritative page. As a result, no single page gains enough link equity to stand out and rank higher.

5. Inefficient Use of Resources

Keyword cannibalization can also lead to inefficient use of resources. Instead of creating unique and valuable content for each page, you may end up duplicating efforts by producing similar content for multiple pages. This wastes time and resources that you can utilize to create diverse, high-quality content.

6. Missed Conversion Opportunities

Users who encounter different pages from the same website in search results may navigate to less optimized pages for conversions. It results in missed conversion opportunities as the user may not find the most relevant and persuasive page to complete their desired action.

7. Impact on Ranking Authority

Keyword cannibalization can reduce your website’s overall credibility and trustworthiness in the eyes of search engines. As search engines struggle to determine the most relevant page for a particular keyword, they may perceive your site as less authoritative or valuable, affecting its rankings across the board.

8. Hindered Content Discoverability

When multiple pages target the same keyword, some of your valuable content will be in search results. Search engines must distinguish which page is the most relevant to display your pages prominently, impacting your content’s discoverability.

How to Identify or Recognize Keyword Cannibalization

Identifying keyword cannibalization in is crucial to resolving the issue and optimizing your website’s SEO performance. Here are detailed steps to help you recognize instances of keyword cannibalization:

1. Conduct Thorough Keyword Research

Begin by conducting comprehensive keyword research to understand the target keywords on your website. Identify the primary keywords for each page and list the targeted keywords across your site.

2. Review Search Engine Results

Perform searches using the targeted keywords and assess the search engine results page (SERP). Look for multiple pages from your website appearing in the search results for the same or similar keywords. If you find that different pages compete for the same search query, it indicates keyword cannibalization.

3. Analyze Page Titles and Meta Tags

Review the page titles and meta tags of your website’s pages. Check if you have multiple pages with identical or similar title tags or meta descriptions targeting the same keyword. Such overlap suggests keyword cannibalization, as search engines may need help identifying the most relevant page.

4. Assess Content Overlap

Carefully examine the content of your pages targeting similar keywords. Look for instances where the content overlaps or is nearly identical. It occurs when multiple pages discuss the same or similar topics, resulting in keyword cannibalization.

5. Monitor Keyword Rankings

Track the rankings of your pages for the targeted keywords. If you notice that multiple pages are ranking for the same keyword, it suggests cannibalization. Remember that cannibalization might lead to fluctuating rankings and lower overall visibility.

6. Review the Internal Linking Structure

Evaluate your website’s internal linking structure and anchor text usage. Check if you have multiple pages internally linking to each other using the same or similar anchor text targeting a specific keyword. This internal linking pattern can contribute to keyword cannibalization.

7. Examine Google Search Console Data

Utilize Google Search Console to gain insights into the performance of your website. Analyze the query report to identify keywords that trigger multiple pages from your website in the search results. This data can help identify keyword cannibalization issues.

8. Consider User Intent

Put yourself in the shoes of your target audience and consider their search intent. Evaluate if multiple pages on your website address the same search intent and provide similar information. If you find pages overlapping in content and purpose, it indicates keyword cannibalization.

9. Seek Professional SEO Audits

If you are uncertain about identifying keyword cannibalization, consider seeking assistance from professional SEO auditors or agencies. They have the expertise and SEO audit tools to thoroughly analyze your website, identify cannibalization issues, and provide actionable recommendations.

By following these detailed steps, you can effectively identify instances of keyword cannibalization on your website. Once you have determined the issue, you can implement strategies to resolve it and optimize your SEO efforts.

How Do You Resolve Keyword Cannibalization in Your Content?

Resolving keyword cannibalization is crucial to improving your website’s SEO performance. Here are detailed steps to help you address and fix keyword cannibalization effectively:

1. Identify Keyword Cannibalization Patterns

Analyze your website’s content and keyword targeting to identify the specific pages and keywords affected by cannibalization. Look for overlapping topics, similar keyword usage, and competing pages.

2. Determine the Primary Page

Evaluate each page’s quality, relevance, and authority by targeting the same keyword. Determine the most comprehensive and valuable page regarding content and user experience. It will be the primary page you will focus on preserving and optimizing.

3. Consolidate and Merge Content

Merge the content from the cannibalized pages into the primary page. Carefully review the content, ensuring you retain the most relevant and valuable information while eliminating duplicate overlapping or outdated content. Rewrite and reorganize the content to create a comprehensive and authoritative resource.

4. Optimize the Primary Page

Optimize the primary page to align with the target keyword. Update the title tag, meta description, headers, and other on-page elements to reflect the keyword and improve search engine visibility accurately. Incorporate relevant internal and external links to enhance the page’s authority and user experience.

5. Implement 301 Redirects

Redirect the URLs of the cannibalized pages to the first page using 301 redirects. It informs search engines that the content has permanently moved to the primary page, consolidating ranking signals and preserving link equity. It also ensures a seamless user experience by automatically redirecting visitors to the most relevant page.

6. Update Internal Linking Structure

Review your internal linking structure and update the anchor text to prioritize the primary page for the target keyword. Adjust the anchor text of internal links pointing to the cannibalized pages to direct them to your primary page. It reinforces the importance and relevance of the primary page.

7. Update External Backlinks

Identify external websites linking to the cannibalized pages and reach out to them. Request that they update the anchor text or link to the primary page to consolidate external ranking signals. It helps consolidate authority and relevance for the primary page, improving its search visibility.

8. Monitor Performance and Adjust

Monitor the performance of the primary page, including keyword rankings, organic traffic, user engagement, and conversions. Analyze data from analytics keyword research tools and search console to identify any fluctuations or areas for improvement. Make adjustments to optimize the page further if necessary.

9. Review and Refine Keyword Strategy

Review your overall keyword strategy to prevent future instances of cannibalization. Conduct comprehensive keyword research, ensure each page targets unique keywords or variations, and align them with user intent. Create a well-structured content plan that avoids overlapping topics and keywords.

10. Continuously Monitor and Maintain

Keyword cannibalization can reoccur if not monitored regularly. Monitor your website’s performance, conduct periodic audits, and stay current with SEO best practices. Make adjustments and improvements as needed to maintain a cannibalization-free website.

Keyword Cannibalization Solutions We Rarely Recommend

While there are practical solutions to address keyword cannibalization, there are also specific approaches that we rarely or never recommend due to their potential drawbacks. Here are a few solutions that you should use with caution:

1. Creating Doorway Pages

Doorway pages are low-quality, thin content pages created solely to target specific keywords. While they may seem like a solution to keyword cannibalization, search engines have become increasingly sophisticated in identifying and penalizing such practices. Doorway pages can harm your website’s overall reputation and lead to potential penalties from search engines.

2. Keyword Stuffing

Keyword stuffing involves excessively repeating keywords within a page’s content or meta tags to manipulate search engine rankings. This approach is against search engine guidelines and can result in penalties or negatively impact user experience. Instead of keyword stuffing, focus on creating high-quality, natural content that provides value to users.

3. Keyword Canonicalization of All Pages

Canonicalization is a process that involves specifying a preferred version of a webpage when duplicate content exists. While canonicalization is a valid technique for handling duplicate content, applying it to all pages indiscriminately to address keyword cannibalization may have unintended consequences. It could lead to devaluing unique pages or prevent them from ranking effectively.

4. Ignoring Internal Linking

Internal linking guides search engines and users through your website’s content. Ignoring internal linking to avoid keyword cannibalization can result in a disjointed user experience and hinder search engine crawlers from understanding the relationships between your pages. Instead, optimize internal linking to direct users and search engines to the most relevant and authoritative page.

5. Deleting Underperforming Pages

While deleting underperforming pages to address keyword cannibalization may be tempting, you should use this approach cautiously. Deleting pages without considering their potential value or alternative solutions may result in losing valuable content, historical data, and potential opportunities. Instead, consider merging or repurposing underperforming pages to strengthen your content strategy.

It’s important to note that each website is unique, and the best solution to address keyword cannibalization may vary. We recommend you consult SEO professionals or seek guidance from reputable sources to determine the most suitable action for your situation. The objective is to create a comprehensive, user-friendly website that provides value, avoids manipulative tactics, and adheres to search engine guidelines.

Final Thoughts On Keyword Cannibalization in SEO

In conclusion, keyword cannibalization poses significant challenges to the effectiveness of SEO strategies and overall website performance. It dilutes ranking signals, confuses users, lowers click-through rates, and hinders the efficient utilization of resources. However, by recognizing and resolving instances of keyword cannibalization, website owners and digital marketers can optimize their content, improve user experiences, and enhance their search engine rankings.

Through proper identification, consolidation of content, optimization of the primary page, and strategic implementation of redirects and internal linking, you can solve keyword cannibalization. By staying proactive, monitoring performance, and refining keyword strategies, websites can avoid future instances of cannibalization and achieve sustained success in the digital landscape.

Featured Image Source: accuranker.com

In the ever-evolving digital landscape, you cannot overstate the importance of link-building within search engine optimization (SEO) strategies. Yet, executing a successful link-building campaign demands time, expertise, and resources that some businesses do not possess. Outsourcing link-building steps are a valuable solution. It taps into the skills and resources of external professionals, allowing companies to enhance their website’s visibility, authority, and organic traffic. In this blog post, we delve into the intricacies of outsourcing link-building and provide practical tips for achieving success in 2024.

What is Outsourced Link Building?

Outsourced link building refers to enlisting external professionals or agencies to manage and acquire backlinks for a website. It entails entrusting experts with specialized knowledge and resources to identify, prospect, and secure high-quality backlinks.

The advantage is clear: businesses can leverage the expertise of professionals well-versed in SEO strategies with established relationships with relevant websites. The ultimate goal is to enhance the website’s search engine rankings, authority, and organic traffic.

How to Successfully Outsource Link Building: Actionable Steps

1. Define Your Objectives and Budget

Before embarking on outsourcing link building, it’s crucial to articulate your objectives. Determine your aim, whether it’s higher search engine rankings, increased organic traffic, or enhanced brand visibility. Set a budget that aligns with your goals, ensuring a reasonable investment in outsourcing services. Clear objectives and a well-defined budget serve as guiding principles in decision-making.

2. Research Potential Providers

Conduct thorough keyword research to identify potential link-building service providers. Look for companies with a strong reputation, a proven track record, and positive client testimonials. Consider factors such as industry experience, expertise, and the types of clients they have worked with.

Delve into their website, case studies, and client portfolio to gauge their capabilities and the quality of their work. This research phase is critical to identifying reliable outsourcing partners aligned with your requirements and goals.

3. Assess Strategies and Techniques

During the evaluation process, inquire about the link-building strategies and techniques the outsourcing provider employs. Ensure their methods align with ethical practices and comply with search engine guidelines. Steer clear of providers that resort to black-hat tactics, as these can lead to penalties and harm your website’s reputation.

Ask about their approach to prospecting, outreach, content creation, and relationship building. Understanding their strategies helps gauge their effectiveness and alignment with your brand values and goals.

4. Request Sample Work

Request samples or case studies showcasing the outsourcing provider’s previous campaigns. Examine the acquired backlinks, their sources, and their impact on SEO rankings and organic traffic. Look for a diverse range of high-quality backlinks from reputable websites within your industry. These samples offer valuable insights into the provider’s ability to deliver results and generate positive client outcomes.

5. Communication and Transparency

Establish clear and open lines of communication with the outsourcing provider. Effective communication ensures aligned expectations, tracks progress, and prompts addressing concerns or questions. Ensure the provider maintains transparency in reporting and performance metrics.

Regularly provide updates and reports on the progress of the website and link-building campaign. This transparency aids in monitoring the effectiveness of the efforts and making informed decisions.

6. Set Clear Expectations

Communicate your expectations regarding the quality of backlinks, target websites, anchor texts, and any specific requirements you may have. Outline your preferred link-building strategies, the types of websites you want to be associated with, and the relevance of the backlinks to your industry or niche. Clear guidelines ensure the outsourcing provider understands your needs and delivers outcomes aligned with your brand and objectives.

7. Monitor Progress and Results

Monitor the progress and outcomes of the link-building campaign regularly. Request regular reports from the outsourcing provider, including details of acquired backlinks, their sources, and their impact on search engine rankings and traffic.

Utilize analytics SEO audit tools to help you track your website’s performance and assess the effectiveness of link-building efforts. Monitoring progress allows for identifying areas for improvement, making data-driven decisions, and assurance that the campaign stays on track to achieve its objectives.

8. Build Long-term Relationships

Consider cultivating long-term relationships with outsourcing providers, consistently delivering quality results. Link-building is an ongoing process, and maintaining a robust partnership ensures continuity and an improved understanding of your brand and goals over time.

Long-term collaborations foster better communication, enhanced knowledge sharing, and increased efficiency in link-building efforts. Building relations based on trust and mutual understanding can lead to highly effective and sustainable outcomes for your SEO and link-building strategies.

Types of Companies That Commonly Outsource Link Building

1. Small and Medium-Sized Businesses (SMBs)

SMBs often require more resources and expertise than they have in-house. Outsourcing allows them to access specialized services and leverage the knowledge and experience of professionals without needing a dedicated in-house team.

2. Startups

Startups, especially those in highly competitive industries, may outsource link building to establish their online presence and boost visibility quickly. Outsourcing helps startups leverage the expertise of professionals and acquire valuable backlinks from authoritative sources.

3. E-commerce Businesses

E-commerce businesses rely heavily on organic search traffic to drive sales. Outsourcing link building enables them to enhance their website’s search engine rankings, increase brand visibility, and attract more potential clients to their online stores.

4. Digital Marketing Agencies

Digital marketing agencies often outsource link building to streamline their services and expand their capabilities. Outsourcing permits them to focus on their core competencies while partnering with specialized link-building providers to deliver comprehensive SEO solutions to their clients.

5. Professional Service Providers

Outsourcing link-building can benefit companies offering professional services like law firms, marketing firms, accounting firms, consulting agencies, and medical practices. By acquiring high-quality backlinks, they can establish themselves as industry experts and attract clients who value their expertise.

6. Content Publishers and Media Websites

Content publishers, news websites, and media outlets often outsource link building to increase their website’s authority, reach, and visibility. Acquiring backlinks from reputable sources can help them attract more readers and improve their online presence.

7. Marketers

Marketers who rely on website traffic to generate revenue often outsource link building to enhance their website’s visibility and attract a larger audience. They use the best content planner for more visibility, leading to higher conversions and increased earnings.

8. International Companies

Companies operating globally or targeting international markets may outsource link-building to local experts who deeply understand the target market’s preferences, trends, and authoritative websites.

Outsourcing Link Building Mistakes to Avoid

1. Not Conducting Proper Research

One of the biggest mistakes is not conducting thorough research when selecting an outsourcing provider. Failing to research their reputation, track record, and expertise can lead to partnering with an unreliable or inexperienced provider, resulting in ineffective link-building efforts.

2. Ignoring Relevance and Context

To increase your SEO rankings, backlinks should be relevant to your industry or niche. Outsourcing providers must understand your brand and target audience to acquire relevant backlinks. Failing to prioritize relevance and context can lead to backlinks that do not contribute to your website’s authority or generate targeted traffic.

3. Not Monitoring Progress and Results

Outsourcing link-building doesn’t mean relinquishing all responsibility. Failing to monitor the progress and results of the campaign can result in missed opportunities and an inability to make data-driven decisions. Regularly review reports, track key metrics, and assess the impact of the acquired backlinks.

4. Relying Solely on Quantity

Quantity should always be within the quality of link building. Some outsourcing providers may focus on acquiring a high volume of backlinks without considering their quality or relevance. Prioritize acquiring an average number of high-quality backlinks rather than many low-quality ones.

5. Not Establishing Clear Expectations

Clear expectations and guidelines are essential when outsourcing link building. Failing to communicate your objectives, target websites, preferred anchor texts, and other specific requirements can lead to misalignment and subpar results. Ensure that the outsourcing provider understands and adheres to your expectations.

Pros Of Outsourced Link Building

1. Expertise

Outsourcing link-building allows you to tap into the specialized expertise of professionals well-versed in SEO strategies, link-building techniques, and industry best practices.

2. Time and Resource Efficiency

Outsourcing frees up your website’s internal resources, allowing your team to focus on core business activities while external experts handle link-building tasks. It saves you time and effort in keyword researching, prospecting, and outreach.

3. Access to Networks and Relationships

Reputable outsourcing providers have established networks and relationships with authoritative websites, bloggers, and influencers. This provides valuable opportunities for acquiring high-quality backlinks from trusted sources.

4. Scalability and Flexibility

Outsourcing link building offers scalability, allowing you to adjust the level of outsourcing based on your needs. Whether you require more support during peak periods or want to scale down during slower times, outsourcing allows flexibility in managing your link-building efforts.

5. Cost-effectiveness

Outsourcing link-building can be more cost-effective than building and maintaining an in-house team. You save on recruitment, training, salaries, benefits, and overhead costs associated with having dedicated employees.

6. Continuous Adaptation and Learning

Outsourcing to professionals ensures that your link-building efforts stay current with the evolving SEO practices. They adapt to changes in search engine algorithms, industry trends, and best practices, allowing your website to maintain its competitive edge.

7. Reduced Risk and Increased Security

Outsourcing link building to reputable providers reduces the risk of employing unethical or spam links that could harm your website’s reputation. Trustworthy outsourcing partners adhere to ethical practices and prioritize the long-term success of your SEO efforts.

Cons Of Outsourced Link Building

1. Quality Control

Outsourcing link-building means giving up some control over the quality of acquired backlinks. Not all outsourcing providers may adhere to the same quality standards, potentially resulting in low-quality or spammy backlinks that could harm your website’s reputation and search engine rankings.

2. Lack of Brand Understanding

External link-building providers may not fully grasp your brand, industry, or target audience as intimately as an in-house team would. This can impact the relevance and effectiveness of the acquired backlinks, as they may need to align better with your brand’s positioning and goals.

3. Communication Challenges

When working with an external team, communication can sometimes be challenging. Misunderstandings or delays in communication may lead to inefficiencies, missed opportunities, or misalignment of expectations. Establishing clear communication channels and maintaining open lines of communication is crucial to mitigate these challenges.

4. Dependency on External Providers

Businesses depend on external providers when outsourcing link-building efforts. If the relationship with the outsourcing partner becomes strained or the provider’s performance declines, it can disrupt the continuity and effectiveness of the link-building campaign.

5. Limited Control over Strategies

Outsourcing link-building may limit your ability to have direct control over the strategies and approaches used. You must trust the expertise of the outsourced team and hope that their methods align with your expectations and ethical standards.

Conclusion on How to Outsource Link Building

Outsourcing SEO link-building emerges as a valuable strategy for businesses aiming to enhance their online presence and improve search engine rankings. By leveraging the expertise and resources of external professionals, companies can benefit from specialized knowledge, time efficiency, and access to networks. However, it is crucial to carefully select reputable outsourcing partners, communicate effectively, monitor progress, and prioritize quality. With the right approach, outsourcing link-building can contribute positively to the success of an SEO campaign.

Backlinks remain one of the most critical factors in improving search engine rankings. This guide highlights 40 free backlink sites that can help you earn high-quality backlinks to your website.

We selected platforms based on their reliability, domain authority, and relevance to different industries.

Whether you’re just starting or refining your SEO strategy, these free resources offer practical opportunities to strengthen your backlink profile and boost your site’s authority in search results.

What is the Role of Backlinks in Improving SEO Rankings?

Backlinks are a key factor in how search engines evaluate and rank websites. When reputable sites link to your content, they signal trust and authority. These links validate your site’s relevance and credibility within a topic or industry.

Google and other search engines rely on backlinks as part of their ranking algorithms. The more high-quality backlinks you earn, especially from authoritative sources, the higher your site will appear in search results. It boosts organic traffic, lead generation, and brand awareness.

However, not all backlinks are equal. A few links from trusted, relevant sites are far more effective than dozens from low-quality or unrelated sources. Prioritizing quality over quantity is essential to building a strong SEO foundation.

In short, backlinks directly impact your site’s authority, visibility, and position in search results.

Read Also: How Many Backlinks Do I Need To Rank On Page 1

Top Free Backlink Sites 

In this section, we will introduce you to the top free backlink sites that can provide valuable backlinks to your website.

These websites have been selected carefully for their domain authority, relevancy, and reputation to ensure quality. As a result, utilizing these sites can improve your website’s SEO rankings and increase your online visibility.

1. Crunchbase

Crunchbase offers a high-authority (DA 81) backlink opportunity. You can list your business for free, include your website link, and optimize your profile with accurate details and relevant keywords to strengthen your backlink profile and boost SEO visibility.

2. HARO 

HARO (Help a Reporter Out) connects journalists with expert sources. Create a free account, select relevant industries, and receive three daily emails with media queries.

Respond to the ones that match your expertise. If a journalist uses your response, you’ll earn a backlink from a reputable publication.

3. MyBlogU

MyBlogU is a content collaboration platform where bloggers, writers, and marketers connect to exchange ideas and co-create content.

Create a profile and participate in interviews or brainstorming projects. Share valuable insights within your niche, and contributors may credit you with a backlink, helping you grow authority and improve SEO.

4. Google Sites 

Google Sites is a free tool that lets anyone with a Gmail account build a simple website and secure a backlink. These sites get indexed quickly, helping improve your brand’s visibility in search results.

Create a Google Site with relevant content about your niche or business. Then, add a link to your main website and optimize the page with niche-specific keywords to boost SEO.

Read Also: Best SEO Practices to Dominate the SERPs

5. Google Drive Assets

Google Drive offers more than just cloud storage. You can use it to build quality backlinks. Create public Docs, Sheets, or Forms that include links to your website.

Share these assets publicly and embed valuable content with niche-relevant links. Boosts your backlink profile, drives referral traffic, and strengthens your authority in search results.

6. SourceBottle 

SourceBottle connects journalists with expert sources. It sends daily emails with media queries from reporters looking for insights and quotes.

To earn backlinks, sign up, create a complete profile showcasing your expertise, and monitor queries related to your niche. Respond with precise, helpful pitches. If selected, your quote may appear in a published article with a backlink to your website, boosting SEO and referral traffic.

7. BizSugar

BizSugar lets business owners and entrepreneurs share tips, trends, and news. You can gain backlinks by posting niche-relevant content others vote on and engage with.

To build backlinks, create an account, publish valuable content, and include a link to your website. As your posts gain traction, other members may share or link back to your content, increasing referral traffic and SEO rankings.

8. GitHub 

GitHub is a platform where developers collaborate and share open-source projects. You can build backlinks by contributing to repositories, creating documentation, or launching your projects.

Add a link to your website in your GitHub profile, project READMEs, or shared resources. Positions you as an active contributor and helps drive traffic while improving your site’s authority.

9. GrowthHackers 

GrowthHackers is a community for digital marketers focused on business growth. You can earn backlinks by sharing original content, syndicating blog posts, and engaging in discussions.

Post valuable insights and link to your website where relevant. Consistent participation increases your visibility, drives referral traffic, and improves SEO.

10. DeviantArt 

DeviantArt is an online community where artists share artwork, photography, and GIFs. Upload your creations, include a backlink in the description or bio, and attract a new audience while improving your SEO.

Create an account, post consistently, and link to your site. Boosts visibility and earns valuable backlinks from an engaged art community.

11. Business 2 Community 

Business 2 Community is a content-sharing platform where professionals publish insights on marketing, SEO, leadership, and tech. As a contributor, you can submit original or repurposed content to build authority and gain backlinks.

Not only boosts your visibility but also drives referral traffic to your content marketing website, helping improve your search rankings.

12. SoundCloud 

SoundCloud is a popular platform for sharing both music and podcasts. Create a free account, upload your audio content, and add your website link to each track, episode description, or show notes. Helps you build backlinks and drive referral traffic from listeners.

13. Blogger

Blogger is a free, Google-owned platform you can use for link building. Set up a branded blog, publish valuable articles related to your niche, and add relevant links to your website. Optimize blog posts with keywords to drive organic traffic and strengthen your backlink profile.

14. Alltop 

Alltop is a content aggregator that collects real-time RSS feeds from top blogs and websites. Submit your blog’s RSS feed to earn a backlink, boost brand visibility, and drive referral traffic. Optimize blog content to ensure relevance and value for the Alltop audience.

Read Also: How to Remove Outdated Content from Your Website

15. Mix 

Mix is a free platform for curating and sharing content. Create an account, build collections of high-quality articles, videos, or images, and include links to your site.

As users engage with your collections, you earn backlinks, boost brand visibility, and improve your backlink profile.

16 Weebly 

Weebly is a free Web 2.0 platform for building backlinks. Use its drag-and-drop builder to create a branded site, add valuable content, and include backlinks to your main website. These links help improve SEO, boost brand visibility, and build credibility.

17. Wix 

Wix is a free platform you can use to build Web 2.0 backlinks. Create a site, add optimized content, and include backlinks to your leading site.

Sign up for a free account, customize your pages with valuable content, images, or videos, and boost your SEO with relevant links.

18. Yola

Yola is a user-friendly site builder that lets you create content and add backlinks to your business. Sign up, build a site with optimized content, and include links to your main website to strengthen your backlink profile and improve SEO rankings.

19. Live Journal

LiveJournal is a blogging platform that lets you share industry-related posts and include backlinks to your website. Create an account, publish content with targeted links, and engage readers to boost traffic and strengthen your backlink profile.

Read Also: Content Marketing Statistics to Drive Your Brand

20. Tumblr

Tumblr is a microblogging platform that still offers link equity, making it helpful in building free backlinks. Create an account, share valuable multimedia content, include backlinks, and optimize posts with relevant keywords to boost traffic and brand visibility.

21. WordPress

WordPress is the world’s leading content management system, powering over 40% of all websites. To build backlinks, start with a self-hosted WordPress site.

Then, publish high-quality content in your niche and embed strategic backlinks. Additionally, engage your audience through comments and social sharing to boost SEO and increase traffic.

22. Yelp

Yelp is a high-authority platform ideal for building local backlinks. To get started, claim your business listing with a verifiable local address. Once approved, Yelp provides a free, high-quality backlink.

Next, optimize your profile with accurate details, images, and services. Finally, respond to customer reviews to build trust and improve local SEO visibility.

23. Google My Business Profile

Google My Business helps your business rank higher in local search results and builds website authority by linking your brand to a trusted Google platform.

Since 68% of online experiences begin with a search engine, claiming your profile can significantly boost local visibility and customer trust

Read Also: SEO Tips to Help Your Rank Higher

24.  TripAdvisor

TripAdvisor is a high-authority platform ideal for businesses in the travel industry, such as hotels, restaurants, car rentals, or tour services.

You can earn a quality backlink by creating a strong profile, responding to reviews, and highlighting what sets your business apart. Additionally, this builds trust and attracts potential customers searching for reliable travel experiences.

25. Trustpilot

Trustpilot is a customer review website that contains reviews of businesses worldwide. You may sign up, have your company listed, and add a backlink.

Then, encourage your consumers to submit reviews for your site, which can help you increase your brand’s authority in your sector.

26. LinkedIn

LinkedIn helps you connect with industry professionals and share content relevant to your niche. When you post valuable insights, engage in conversations, and link to your website, you build backlinks while increasing your brand’s authority and visibility.

27. Medium

Medium lets you publish for both original and repurposed content with backlinks to your website. Use this platform to boost your reach, build authority, and strengthen your SEO strategy.

28. Quora

Quora is a popular Q&A platform where users seek and share knowledge. While it doesn’t primarily serve for backlink building, providing valuable answers related to your expertise can indirectly drive traffic to your site.

Include links when genuinely relevant. However, be cautious not to overly self-promote, as Quora values informative contributions.

29. Pinterest

Pinterest is a visual discovery platform where you can showcase both contents through engaging pins and boards.

To get started, create eye-catching visuals, optimize descriptions with keywords, and link back to your website. Consistent activity helps you build visibility, drive traffic, and earn valuable backlinks.

30. Facebook

Facebook isn’t a primary backlink source, but you can still earn link equity. Create a business page, add links in the About section, and share content in posts. Join niche-relevant groups, engage with users, and post valuable content to increase visibility and drive traffic.

31. Twitter

Twitter is a popular site for various Internet marketers, and it’s an excellent place to obtain a steady supply of backlinks.

32. YouTube

YouTube is a powerful platform for building both do-follow and nofollow backlinks. Add links in your video descriptions, channel About section, and community posts.

Include more than five links per channel to drive traffic and improve SEO. Create helpful videos that match your niche, and engage with viewers to guide them to your site.

Also Read: How Many Backlinks Per Month Should You Get?

33. Vimeo

Vimeo is a professional video-sharing platform that creators and businesses use to showcase high-quality videos. Additionally, it lets you add links to your website in your profile and video descriptions.

Vimeo doesn’t primarily focus on link building, but supports your SEO strategy if you regularly publish video content. These links can drive traffic, improve visibility, and boost your brand’s authority.

34. Wikipedia

Wikipedia is a widely used online encyclopedia with strict editorial standards. You can earn backlinks by contributing well-sourced, neutral content to relevant articles.

When you cite your website as a credible reference, editors may retain the link if it adds value. While Wikipedia backlinks are usually nofollow, they can improve your site’s visibility and drive traffic from a trusted platform.

35. Industry Blogs

Industry blogs offer opportunities for guest posting, which is an excellent way to earn backlinks. However, to make the most of this strategy, choose reputable blogs relevant to your niche with good domain authority, ensuring that the backlinks gained can positively impact your SEO efforts.

36. Minds

Minds is a blockchain-based social media platform where users earn tokens by posting and engaging with content.

You can include backlinks in your posts and profile to drive traffic to your site. It offers a niche space to build backlinks while participating in a decentralized, crypto-friendly community.

37. Unsplash

Unsplash is a platform where users share and download free, high-quality images. While not designed for link building, photographers and creators can add backlinks to their website in image attributions.

By uploading original photos, you can earn backlinks and drive referral traffic when others use your images and credit your site.

38. Flickr

Flickr is an image-sharing platform where users can upload and showcase their photos. Moreover, you can include your website link in image descriptions or your profile.

While Flickr isn’t primarily a backlink-building tool, popular images can generate referral traffic and improve brand visibility.

39. SlideShare

SlideShare is an online resource that allows you to share presentations and documents. Moreover, it enables users to include backlinks in their slides, making it a valuable platform for sharing content and earning backlinks.

40. Wattpad

Wattpad is a writing and reading community. While it allows authors to showcase their work, including backlinks within the content might be more complex.

However, you can still use it to engage with readers while indirectly promoting your website.

Final Take on Free Backlink Sites

Free backlink sites can help boost your SEO rankings, but they work best when used strategically. Focus on relevant platforms, share high-quality content, and diversify your link sources.

It builds a strong, natural backlink profile that supports long-term SEO growth.
Since the value of these sites can change over time, track their performance and adjust your strategy regularly to maintain lasting results.

Featured Image Source: seochatter.com

Mastering the art of SEO is paramount in online visibility. Implementing the best SEO practices is the key to securing a prime spot in the ever-competitive Search Engine Results Pages (SERPs). These practices are not just about climbing the rankings; they encompass a holistic content strategy that drives organic traffic, nurtures credibility, and fuels conversions.

This article presents the top 10 best SEO practices to conquer the SERPs, propelling your websites to the forefront of search engine rankings. From detailed keyword research and on-page optimization to off-page tactics and user experience, this guide equips readers with actionable insights to navigate the dynamic world of SEO and secure a winning edge in the virtual arena.

What’s the Significance of Dominating the SERPS?

Dominating the Search Engine Results Pages (SERPs) is of immense significance for individuals and businesses alike who are actively pursuing online success. When your website secures top positions in the SERPs, it guarantees maximum visibility, resulting in higher organic traffic and potential customers. Highlighted visibility establishes credibility and fosters trust and authority, resonating with users and search engines.

The advantages of a dominant SERP presence extend even further. This positioning can provide a significant competitive edge, leading to more conversions and increased revenue. Moreover, the benefits stretch to the long-term realm of brand recognition and creating a positive user experience. These outcomes underscore the necessity of remaining ahead in the consistently competitive digital landscape.

10 Best SEO Practices 

1. Comprehensive Keyword Research and Analysis

Comprehensive keyword research and analysis undoubtedly form the cornerstone of any successful SEO strategy. This intricate process involves identifying and thoroughly evaluating your target audience’s most relevant and valuable keywords. These keywords are the ones they use when searching for information, products, or services related to your business.

Read Also: The Keyword Research Checklist For Ranking

To conduct adequate keyword research, brainstorm potential keywords and phrases directly related to your business or content. Afterward, it’s essential to utilize keyword research tools such as Ahrefs, Google Keyword Planner, SEMrush, or Moz’s Keyword Explorer. These tools expand your initial list and gather crucial data to guide your strategy. In particular, they provide insights into search volumes, keyword difficulty, competition levels, and even related keyword suggestions.

It’s imperative to focus on understanding the intent behind each keyword. Are users seeking information, products, or local services? Tailor your content to match their specific intent accurately. Furthermore, it’s worth considering the competition for each keyword. Prioritize keywords that strike a reasonable balance between search volume and difficulty, ensuring a strategic approach to keyword targeting.

2. Optimize On-Page Elements

Optimizing on-page elements is crucial to achieving maximum impact in search engine rankings and user experience. On-page SEO involves fine-tuning various elements on your web pages to make them more search engine-friendly and user-friendly. Here are essential on-page optimization practices to consider:

1. Title Tags: Craft unique, compelling, and keyword-rich title tags for each page. Keep them within 50-60 characters to ensure they display correctly in search results and entice users to click.
2. Meta Descriptions: Write informative and engaging meta descriptions that accurately summarize the content and include relevant keywords. Limit meta descriptions to around 150-160 characters.
3. URL Structure: Create clean, descriptive, and user-friendly URLs incorporating target keywords. Avoid using complicated parameters and unnecessary characters.
4. Heading Tags (H1, H2, H3): Use heading tags to structure your content logically. The H1 tag should contain the main topic or focus keyword, while you can use the H2 and H3 tags for subheadings and supporting points.
5. Keyword Placement: Integrate your target keywords naturally throughout the content, including the first paragraph and subheadings. However, avoid keyword stuffing, as it may lead to penalties from search engines.
6. Image Optimization: Optimize images using descriptive filenames and alt tags with relevant keywords. Compress images to improve page load times without compromising quality.
7. Content Quality: Create valuable, relevant, and well-researched content that addresses the user’s search intent. High-quality content is likely to gain high authority backlinks and engage users.
8. Internal Linking: Incorporate internal links to connect relevant pages within your website. It helps search engines fully understand your site’s structure and improves user navigation.
9. User Experience (UX): Concentrate on creating a smooth and engaging user experience. Ensure fast loading times, mobile responsiveness, and easy navigation.
10. Call-to-Action (CTA): Include compelling CTAs to guide users toward desired actions, such as signing up for a newsletter or purchasing.

By optimizing on-page elements, you enhance your website’s visibility to search engines, increase user engagement, and ultimately improve your chances of ranking higher in the SERPs. Remember to create content with your audience in mind and balance SEO best practices and a user-centric approach.

3. Ensure Mobile Responsiveness and Fast Loading Speed

Mobile responsiveness and fast loading speed are critical for offering a seamless user experience and achieving better search engine rankings. With increasing audiences accessing websites via mobile devices, ensuring your site is mobile-friendly is essential. Responsive design permits your site to adapt to various screen sizes and devices, improving readability and navigation for mobile users.

Additionally, it’s important to note that website speed directly influences user satisfaction and search engine rankings. Faster loading pages, for example, result in lower bounce rates and higher user engagement. To achieve this, optimizing image sizes, leveraging browser caching, and minimizing HTTP requests are crucial steps in improving loading speed.

Moreover, it’s worth mentioning that Google significantly emphasizes mobile responsiveness and loading speed as ranking factors. By optimizing these crucial aspects, you can enhance your site’s visibility in search results. It helps keep users engaged, increases traffic, and improves SEO performance.

4. Focus on Content Quality and Relevance

Content quality and relevance are paramount for a successful SEO strategy and engaging user experience. High-quality content satisfies the user’s search intent and establishes credibility and authority in your niche. When creating content, focus on the following aspects:

1. Accuracy and Depth: Ensure your content is accurate, well-researched, and provides in-depth information. Avoid misleading or outdated information that can undermine your reputation.
2. Unique and Original: Offer unique insights, perspectives, or solutions that differentiate your content from competitors. Originality helps build trust with your audience and encourages them to return for more.
3. Engaging and Readable: Use a conversational tone and avoid overly technical jargon. Break up long paragraphs with subheadings, bullet points, and images to make the content more scannable and user-friendly.
4. Address User Intent: Understand the intent behind the user’s search query and tailor your content to provide relevant answers or solutions. User-focused content is more likely to rank well and drive organic traffic.
5. Multimedia Integration: To complement your text, incorporate visual elements like images, infographics, and videos. Visual content enhances user engagement and makes your content more shareable.
6. Keyword Integration: Include your target keywords naturally in the content. Use synonyms and related terms to avoid keyword stuffing and maintain readability.
7. Regular Updates: Keep your content up-to-date to ensure its accuracy and relevance over time. Regularly refresh older posts with new information to maintain their SEO value.
8. Linkable Assets: Create content other websites want to link to as a valuable resource. Linkable assets attract backlinks, which are crucial for SEO and domain authority.

By prioritizing content quality and relevance, you can enhance user satisfaction. So, you positively impact your website’s search rankings and overall online visibility. However, it’s important to remember that search engines strive to deliver users the best content. Therefore, providing valuable, relevant, engaging content aligns seamlessly with their goals. This approach ensures long-term success in the ever-evolving digital landscape.

Read Also: How to Remove Outdated Content from Your Website

5. Implement Effective Link Building Strategies

Implementing effective link-building strategies is crucial for improving your website’s authority and search engine rankings. First, focus on acquiring high-quality and relevant backlinks from authoritative websites in your industry. Guest posting on reputable blogs, creating shareable content, and participating in industry-specific forums or communities are great ways to earn backlinks.

Moreover, networking with influencers and building relationships with other web admins can also lead to valuable link opportunities. In addition, consider creating linkable assets such as infographics, research studies, or comprehensive guides that other websites want to link to as valuable resources.

It’s important to remember to avoid spammy or manipulative link-building tactics, as search engines penalize such SEO practices. Instead, prioritize a natural and ethical approach to outsource link building. Quality backlinks from reputable sources signal to search engines that your web pages or website offer valuable and relevant content. As a result, this leads to improved rankings and increased organic traffic.

6. Earn High-Quality Backlinks

Backlinks remain one of the best SEO practices that will affect your ranking in SEO. Aim to earn high-quality backlinks from reputable websites in your niche. Avoid unethical SEO practices like buying links or participating in link farms, as this can lead to severe penalties from search engines.

Focus on building and growing relationships with other web admins and content creators through guest posting, collaboration, or content marketing. Engaging in meaningful link-building activities will naturally attract authoritative links to your site and boost your SERP rankings.

Read Also: Types of Backlinks To Get You Ranking High in SERPs

7. Leverage the Power of Social Media

Leveraging the power of social media is a crucial aspect of any comprehensive SEO strategy. Social media platforms offer a perfect opportunity to reach a broader audience, drive traffic to your website, and improve your search engine rankings. Here’s how you can effectively use social media for SEO:

1. Content Promotion: Share your high-quality and valuable content on social media channels. Engaging and shareable content can attract more attention, increasing website visits and potential backlinks.
2. Build Brand Awareness: Social media is a perfect platform to build and strengthen your brand’s online presence. Consistent branding and engaging content can help increase brand recognition and recall, indirectly impacting your SEO efforts.
3. Encourage Social Sharing: Implement social sharing buttons on your website to make it easy for users to share your content on their social media profiles. More shares can lead to increased visibility and more backlinks.
4. Engage with Your Audience: Respond to social media comments, messages, and mentions to engage your audience actively. Establishing a community across your business can foster trust and loyalty since it leads to repeat visitors and higher user engagement.
5. Amplify Link Opportunities: Social media lets you connect with influencers and industry leaders. Building relationships with them can lead to link opportunities and collaborations, boosting your website’s authority and SEO performance.
6. Social Signals: While social signals (likes, shares, comments) are not direct ranking factors, they can indirectly impact your SEO efforts. Engaging content that generates more social signals is more likely to attract organic traffic and, in turn, improve search engine rankings.

Read Also: SEO Tips to Help Your Rank

Remember to maintain consistency in your social media activities and align your content with the interests and preferences of your target audience. By effectively leveraging social media, you can complement your SEO strategy and create a robust online presence, driving more traffic and engagement to your website.

8. Focus on Local SEO for Local Businesses

Focusing on Local SEO undoubtedly stands out as one of the best SEO practices crucial for local businesses. This approach holds the power to attract nearby customers effectively. Optimizing your Google My Business (GMB) listing is essential. It involves providing accurate NAP (Name, Address, Phone number) information, selecting appropriate categories, and cultivating positive customer reviews.

Additionally, you cannot overstate the significance of local citations in directories and maintain consistent NAP details across the web. Such measures significantly contribute to boosting local search rankings. Incorporating location-based keywords into your content strategy and crafting location-specific content further enhances local SEO efforts.

Another vital aspect is encouraging customer reviews and promptly responding to them. It not only fosters customer engagement but also builds trust and credibility. Furthermore, leveraging local schema markup is pivotal in helping search engines grasp your business’s location and the range of services you offer.

9. Monitor and Analyze Performance

Regularly monitoring your site’s performance using SEO tools like Google Analytics and Google Search Console is another one of the best SEO practices that can help you dominate the SERPs. Track key performance indicators (KPIs) like organic traffic, keyword rankings, bounce rates, and conversion rates.

Examine your website’s user behavior, identify pages with high exit rates, and improve their content to retain visitors. Use this data to make data-driven decisions, refine your SEO strategy, and stay ahead of competitors.

10. Stay Updated with SEO Trends and Algorithm Changes

SEO is constantly changing, with search engines continually updating their algorithms. Keep up with the newest SEO trends and algorithm changes through industry blogs, forums, and reputable SEO experts.

Regularly update and adapt your SEO strategies to align with current best practices. Embrace changes and proactively implement new tactics to maintain your dominance in the SERPs and sustain long-term online success.

Final Take on Best SEO Practices

In conclusion, mastering the art of SEO is an ever-evolving process. Businesses and individuals can create a strong internet presence and compete in the digital landscape by implementing effective strategies and staying attuned to the latest trends. Quality content, user-centric experiences, and ethical practices remain the pillars of successful online ventures.

In addition, embracing the power of social media and catering to local audiences can further enhance visibility. With continuous efforts, adaptability, and a commitment to providing value, long-term SEO success is attainable, opening doors to broader opportunities, increased brand recognition, and sustainable growth in the digital age.

Featured Image Source: simplilearn.com

If you’re attempting to rank your website without backlinks, your website is presumably brand new. Starting from scratch, it might not be easy to obtain backlinks because you don’t have a lot of content and haven’t built enough authority to attract high-quality backlinks.

Furthermore, although backlinks significantly impact performance for highly competitive search phrases, they are not the most crucial element in ranking. The main ranking factor is the quality of the content.

In this post, we’ll learn how to rank without backlinks using your content. Ultimately, you’ll be able to build traffic without the tedious link-building process.

Can You Rank Without Backlinks?

Is ranking achievable for your site without link building?

The simple answer is yes.

Search engines now consider many factors in addition to backlinks when determining how to rank content.

These include on-page SEO, internal link structure, and keyword optimization.

Hence, even though link building is crucial for SEO and shouldn’t be disregarded, it is possible to rank mainly for low-difficulty keywords without actively building backlinks if you optimize your website’s content and technical structure, write great content, and create internal links.

How Do You Rank Without Backlinks?

1. Create Valuable Content

First things first. The significance of valuable content cannot be understated. When implementing a ranking plan for your site, the first item on your to-do list should be to create excellent content.

Ensuring your content is thorough, SEO-friendly, and delivers valuable information is vital. By doing this, search engines will view your website as an expert resource on the topic and give it a higher ranking.

Also Read: Tips to Help You Rank Higher

The first step is to determine your target audience and what information they are interested in. After deciding on the topic, immediately provide your visitors with the solution they want.

Your material’s value is directly proportional to how well you answer a visitor’s question. You cannot simply write a random opinion piece and claim that it is valuable material.

To achieve this, you must provide high-quality content that covers every aspect of the subject you are targeting. This includes investigating and bringing up current trends, news pieces on the sector, and other relevant subjects.

When fixing people’s issues, you cannot be timid. You must fully address the searcher’s question and leave the audience feeling satisfied. That is why keyword research is crucial; it provides the exact terms you may discuss.

Assume you’re seeking to rank for “How to Speed Up Your Website?” You’d need to discuss everything influencing a website’s loading speed to offer value.

The general guideline is that visitors should be able to stay on your website to learn more about the subject.

People should be satisfied and want more on your page. You don’t like your prospects to go to your competition, do you? The nice part is that excellent content ranks higher in SERPs and gets more attention.

Read also: Using SERP Analysis for Keyword Research

2. Fulfill the User’s Intent

You may lengthen a user’s average stay on your website by satisfying their goal. Also, the longer someone remains on your website, the lower your bounce rate. Since bounce rate is an essential Google ranking element, meeting user intent might help you rank higher in the long run.

3. On-Page SEO

In addition to content quality and subject authority, on-page SEO is critical if you want to rank higher in search engine results without using link-building strategies.

This involves optimizing your website’s titles, meta descriptions, URLs, photos, and other features on each page.

Check that everything is SEO-friendly and related to the term you’re aiming for. Use URLs and meta descriptions that contain the term you want to target.

These are the most significant factors that will assist search engines in understanding what your page is about and will help you enhance your SEO rankings:

• Page URLs.
• Page Titles.
• Site Speed.
• Images SEO.
• Meta Descriptions.
• Mobile Responsiveness.
• High-Quality Page Content.
• High-quality content is essential for SEO.

a) Content Quality

As we have stated, your content should be thorough, well-researched, and search engine-friendly. It should thus be written in a way understandable to readers and search engines.

Also, the content should contain pertinent keywords throughout (not just the headline). In this manner, your website can eventually be regarded as an expert on the subject and will perform higher in the SERPs.

Lastly, make sure your writing is simple to read and comprehend. Short paragraphs, headers, subheadings, and bullet points can all be used effectively and efficiently to deliver your message.

b) Page Titles

One of the critical components is the title tag. It serves as a clickable link in SERPs and informs search engines about your page’s content. It should thus be keyword-rich and SEO-friendly.

Ensure your target keyword appears at the start of the title tag, and keep it to a maximum of 55 characters.

Read also: Headline that Captures Attention

c) Meta-Descriptions

The meta description is another component that informs search engines what your page is about.

The text appears in search results after the clickable link and should be SEO-friendly, keyword-rich, and around 155 characters long.

It is crucial to provide unique names and meta descriptions for each page.

d) Site Speed

Another SEO issue that should be addressed is site speed. Visitors will leave your website if it takes more than three seconds to load, and search engines will likely rank you lower. So, optimize your website for performance by reducing redirects, reducing the size of images, and minifying HTML and CSS.

e) Images 

Even though they cannot “see,” search engines can interpret images if they are correctly optimized. It entails including target-specific keywords in the alt tags and SEO-friendly file names. This also entails optimizing additional website content, like infographics and videos.

Make sure also to read Places to Find Free Images for Your Blog

f) Page URLs

Ensure your page’s URL contains your goal term and is SEO-friendly by eliminating special characters and extraneous words. Keep it brief (around 100 characters) to make it simpler to read and remember.

g) Mobile Adaptivity

According to research, 53% of users will leave a mobile website if it takes longer than 3 seconds to load. Because of this, having a mobile-friendly website is crucial nowadays.

Hence, to ensure your website runs on all devices, employ responsive design, optimize your pictures and videos, and minimize redirects.

4. Organic CTR

Another SEO tactic that excludes backlink building is organic click-through rate (CTR) optimization. Increase your organic CTR by increasing the volume of visits from search engine results pages (SERPs) to your website. You accomplish this by writing titles and meta descriptions that are both user- and search engine-friendly. Excellent on-page optimization leads to first-page rankings that boost your overall CTR for a specific page.

Be sure to incorporate keywords into both to raise organic CTR. Keep titles and meta descriptions concise yet descriptive so people readily comprehend what the page is about.

Another innovative approach is to use strong terms to draw people in, such as “wonderful,” “free,” and “save.”

Remember to assess the search intent before generating titles and meta descriptions for your content. This entails knowing what visitors seek when entering particular terms into search engines.

5. Build Internal Links

Another excellent SEO tactic is internal linking.

You should link one page to another to improve how well search engines comprehend your website’s structure and content.

Internal links assist in retaining visitors on your website longer by directing them to pages or subjects that may interest them. Improving user engagement and decreasing bounce rates can also aid in improving rankings.

Observe these best practices when building internal links:

• Employ keyword-rich, relevant anchor text.
• Connect Back to New Posts in Old Articles.
• Implement the dofollow tag.
• Restore broken internal links.

a) Employ Keyword-Rich, Relevant Anchor Text

When including internal links, the first thing to remember is to use pertinent, keyword-rich anchor text. This entails using precise words that define the subject matter of the website you are connecting to as the anchor text in your link.

Using such phrases in your anchor text may make it simpler for search engines and website users to grasp what the linked page is about and let search engines know that the page is relevant.

b) Implement the Dofollow Tag

Apply the dofollow tag whenever you add internal links. This HTML property instructs link-following web spiders to visit a link’s destination. With this tag, search engine web crawlers may respect your links, giving your site less link juice (also known as SEO advantages).

c) Link Back to New Posts in Old Articles

An intelligent approach to keeping information current and pertinent is to link to new posts from older ones. By doing this, you’re supplying visitors with more relevant material they might find interesting while offering search engines more current content to index. Even if it takes time, it will eventually benefit the SEO of your website.

Read also: How to Remove Outdated Content from Your Website

d) Restore Broken Internal Links

Lastly, you should check your website often for any broken internal connections. Broken links can cause dead ends and lower user interest, which can be a big problem for SEO. Be careful to look for and resolve any issues so this isn’t an issue for you.

6. Use Schema Markup to Rank

Another simple method to rank without backlinks is schema markup, sometimes called structured data.

To help search engines better comprehend the material on your sites, you may add schema, a unique code, to your web pages to explain certain pieces of your content.

Search engines like Google may then use this information to present your material in the search results, which only sometimes need links to show up in more helpful ways.

7. Regularly Post Content

Regularly producing new content might help you rank without backlinks.

Instead of concentrating on obtaining one page to rank highly for a particular keyword, it is best to publish several pages. You have a higher chance of ranking well in the SERPs if you offer more material than just a few pages.

You’ll have a higher chance of having your material appear at the top of search engine result pages if you heed the SEO tips I’ve provided.

Final Words on How to Rank Without Backlinks

Obtaining reputable, reliable, and highly ranked backlinks is not the only strategy to improve your website’s ranking. You can employ other SEO strategies to achieve your desired results.

As you have learned, the secret to ranking a website without backlinks is to concentrate on essential SEO strategies that raise the caliber of your content so that it doesn’t require as many off-page optimization signals to convince search engines that your material deserves a high ranking.

Grasping search intent emerges as the crowning touch that elevates your content strategy from satisfactory to exceptional. The significance of comprehending customer or search intent extends beyond just organic search. Naturally, every online search is driven by a primary purpose. What exactly is search intent, and what makes it crucial? Keep reading to unravel these questions.

What Is Search Intent?

Search intent, also called user or keyword intent, describes the purpose of a specific search query. Do users want to learn, do, buy, or go somewhere? In general, search intent is the motivation behind a search. Most of the time, users are searching for a particular type of answer as they search.

Numerous SEOs focus on search intent because of Google’s changing algorithms. Additionally, relevant content is more important than ever for accurate search results. Essentially, Google wants to rank pages with canonical tags and content that best answer a user’s search query.

What are the Types of Search Intent?

Did you know that there are different categories of search intent? These categories determine search intent, and Google ranks them as required. This means you won’t have to search multiple times on your search engine. Here are the different search intents you should know:

1) Informational Intent

Informational intent is mainly used when users want more information about a topic. Searching for information might sometimes look like: “What is search intent?” or “Why is search intent important for my SEO strategy?” Phrases like this fall into the category of informational intent.

Sometimes, you might not know how to search for keywords to use. This will lead you to try until you get the information you seek. Keep in mind this isn’t a bad thing because search engines give you answers to queries surrounding the subject you want to know about.

Therefore, you can use these queries to help you define concepts, gather information around the subject of the queries you searched for, and act on the information you have collected.

The keywords in informational search intent revolve around “what” and “why.” Here are more examples of keywords you can use in this category:

• Definition of
• Example of
• Importance of
• Benefits of
• Advantages of

2) Transactional Intent

Transactional intent happens when you want to purchase something online. This category involves buyers going to a specific website where they are ready to buy and narrow down their choices. Of course, the user’s intent, in this case, is to make a final purchase by the time they leave a website.

As users are satisfied with the answers to their search queries, they get to know what they want. Additionally, at this point, confirmation and value. Furthermore, in this category, most users will be on specific product pages, pricing pages, coupons, testimonials, and broad e-commerce landing pages.

Here are some commercial intent keywords that could help you navigate this category and narrow your choices down:

• Best
• Top
• Compare
• Versus
• Coupon codes
• Review
• Trials
• Samples

3) Navigational Search Intent

Navigational intent is used when someone wants to go somewhere. It can be a web page, an online business, or a physical location. For a company with an online presence, responding to the first query with your business name is essential. Therefore, your business must have good reviews.

Remember, navigational intent related to a specific brand usually has purchase intent. Therefore, when people search for your brand name, you should know what other search results appear. This will allow you to see other news articles about your business, competitor content, and other websites using your business name.

Common navigational intent keywords are:

• Address
• Contact
• Near me
• Directions
• Email

4) Commercial Intent

Commercial intent refers to a user’s commitment to action when making concrete steps to execute a plan. In this stage, a user performs a commercial investigation and seeks more detailed information. Commercial keywords show a user’s interest in specific purposes, services, and products.

Users with commercial search intent want to become customers. In this stage, creating a content format with in-depth tutorials is best to take potential customers from “why” to “how” and get them to purchase soon.

Keywords that indicate commercial search intent include:

• Techniques
• Methods
• Steps
• How to

Why Is Search Intent Important?

If you want to be successful with your SEO strategy, you can craft an effective one using search intent. It has to be a large part of your efforts. Google specifically ranks content with clear search intent. It is one of the factors we discuss below. So why is search intent necessary?

a) Google Ranks for Search Intent

As mentioned above, Google likes to rank for search intent. Additionally, your audience’s search intent is essential for search engine optimization. Furthermore, when Google ranks for user intent, it groups the same or similar information. Therefore, a user searching for a specific term and finding unrelated information signals to Google that the intent probably doesn’t match.

A good example is if a user searches “best SEO practices,” and the results are displayed as SEO terminologies, the user will try other sites without clicking on anything. This will send a message to Google that the results of that particular query don’t match users’ search intents.

b) Improve Your Rankings

Search intent is one of Google’s primary ranking factors. Of course, when optimizing for search intent, you must factor in keyword research. Matching search intent to keywords will improve your website’s rankings.

When your content aligns with the search intent, the target audience will find all their answers on your site. Therefore, this will ensure that they don’t go to other sites to look for the same information. Remember that if your content is relevant, you will see an increase in the click-through rate and generate organic traffic.

Additionally, search intent also covers internal links. While your content might have relevant backlinks, having internal links with the topic’s information is essential. This proves to Google that you have the correct information, so your content will appear on search results pages. This is also an excellent content marketing strategy for user satisfaction on any blog post.

c) Expand Your Reach Across Funnel Stages

The funnel stages refer to the steps for a user to discover your brand and become a paying customer. Of course, running a business and developing a successful marketing strategy heavily rely on targeting keywords for search intent in the SEO community. Knowing and predicting a user’s intent significantly affects your content marketing strategy.

The more tailored your content is to user intent in different funnel stages, the better it can rank on Google. You can always use Google Analytics to monitor your content. Additionally, it is a great SEO tool with valuable insights into search terms, transactional searches, and keywords.

How to Determine Search Intent

Sometimes, search intent is unclear. This means that you need to improve the search term via keyword research. Google Keyword Planner is an excellent tool for this. You can determine search intent by ensuring your target keywords reflect it by adding keywords like “why, where, what.”

Here are a few tips on how you can determine search intent to help your content rank better:

a) Keyword Intent Types

Most keyword research tools have a column to show you the keyword’s intent type. This means that as you conduct your keyword research, the tools can help you determine user intent so you don’t have to guess. You can also check for SERP (Search Engine Results Page) analysis and look at the type of content that ranks for your keywords.

b) Content Planning

Content planning refers to the format of the content and the angle or message you want the content to take. For instance, if your content covers “DIY,” then the angle your content will take is in-depth video tutorials with steps. The “People also ask for” feature on Google is essential and can help guide and direct how your content goes.

Frequently Asked Questions About Search Intent

a) Why is search intent important for SEO?

Search intent is necessary because Google wants to provide users with the most relevant content for their questions. Google’s entire value proposition is based on giving the correct answers, and people use Google because it allows for quality content that is relevant to users.

b) How do you identify search intent in SEO?

Enter your target keyword into the search bar and see what Google returns. The types of results that Google considers the most crucial search intent for each term will probably help you deduce.

c) Why analyze keywords for search intent?

You want your SEO content to match the right target for each keyword. Google will not show your special offer if the page targets a keyword that has an informational purpose.

The Bottom Line

Long-term ranking is essential if you want your content to be an authoritative site. Of course, you must consider search intent and how it affects search engine ranking pages. Failing to provide suitable and relevant content for users will lead to poor ranking.

Featured Image Source: toponseek.com

Your website plays a crucial role in your digital marketing strategy. It serves as the initial interaction point between your brand and customers, not to mention its pivotal role in boosting SEO rankings. Each search query presents both a marketing opportunity and a challenge; it is your responsibility to identify and capitalize on these moments. But how do you go about it? Enter SERP analysis.

Conducting a SERP analysis is one of the most effective methods for tailoring SEO-focused marketing content on your site. To craft content that serves your customers and secures a high rank in search results, you must grasp the essence of the top-ranking content and discern what it takes to compete at that level.

So, what exactly is a SERP analysis, and how can it fuel your keyword research and content creation efforts? This article delves into these questions, guiding you in uncovering opportunities simply by exploring Google search results.

What Is a SERP Analysis?

A SERP (Search Engine Results Page) analysis explores the search engine results pages for top-ranking websites to evaluate whether or not the keyword you want to rank for is relevant and determine opportunities to outrank your competitors.

The best approach to SERP analysis is to examine the SERP’s display, including top-ranking websites and other SERP features. By studying the top-ranking websites for specific keywords and searches, you can discover how the top-ranking pages reached the highest positions and see how your content displays for searches.

A SERP analysis for content requires that you:

• Search for the desired keyword.
• Evaluate the top-ranking sites.
• Determine the relevance of the keyword to your site.
• Determine how you would rank for this keyword.

With an SEO checker and analysis tool, you can understand the difficulties and opportunities of targeting specific keywords.

How to Use SERP Analysis to Conduct Keyword Research

Many times, beginner SEOs and marketers hop into their keyword research tools, find a keyword they think is relevant, and focus on keyword difficulty scores and search volume. They’ll then start to create content. Even though this isn’t entirely wrong, this approach misses the basic understanding of how Google or any other search engine works.

SERP analysis provides insights into a keyword and its relevance to your products and services, allowing you to rank for the term. Before checking how your content ranks against competitors for a search query, you should first know whether or not that search query is relevant and how your audience uses it.

SERP analysis gives you semantic knowledge, which helps you identify how search engines rank content. For instance, a keyword that seems super-relevant to you can be the wrong option because it is semantically incorrect or the search intent doesn’t match the content you want to provide.

Therefore, using SERP analysis for keyword research allows you to align your content with Google’s goals and give the best results for the searcher’s query. That SERP analysis helps you understand what people want to know when they type queries into Google. This way, searchers find what they are looking for, and you win by improving your organic traffic.

In addition to relevant keywords, SERP analysis, through competitive analysis, shows you how difficult it would be for a keyword to rank at the top of the SERP. It also gives you helpful information such as domain authority, citation flow, and external backlinks that you can use to assess your chances of outranking your competitors.

Using SERP Analysis for Content Creation

Whenever you find a relevant SERP that you’d like to rank for, you should use a reliable SERP analysis tool to evaluate how prominent the competitors are based on several metrics and factors. To obtain this data about the particular SERP, you need to use SEO audit tools such as Ahrefs, which will help you gather various metrics that give you a rough estimate of your competitor’s “strength” and ability to outrank them with your content.

SERP analysis gives insight into the competition level and your competitor’s successful strategies, allowing you to develop creative content that matches or exceeds your competitor’s content. You can also create a USP (unique selling proposition) that makes your content distinct and valuable.

The data from SERP analysis gives you an idea of what people are looking for and why they’re looking for it. Therefore, as a vital step in any SEO strategy, you should find out the kind of content ranking and what that content is focused on to enable you to gear your content creation toward the standards of other top-ranking web pages.

A critical factor in SERP analysis you should consider while you create marketing content is search intent. SERP features are vital in determining searcher intent. By looking at what Google shows in the search results, you can make a pretty good guess as to what content the crawlers have found helpful for that search query and other related searches. Identifying search intent in the SERP can inform your content strategy.

Therefore, you should use SERP analysis to establish the search intent before creating content. The better you know the searcher’s intent behind every keyword, the better you will meet their needs with content strategy. This assists in boosting your search rankings since it’s more customer-centric than traditional keyword research.

Additionally, SERP analysis can help you find hidden opportunities to use in your content to get you up on the SERP and outrank your competitors much faster. This could be the keywords your competitors are missing or the keyword length. For instance, if short-tailed keywords have high difficulties, you can try using long-tailed keywords, which are more specific and less competitive.

Furthermore, in addition to the organic search results, the SERP analysis data may include paid ads and several SERP features, such as People Also Ask, featured snippets, or Related Searches, which can give you various ideas that you can inspect and use to your advantage. 

Finally, you can optimize your content with the knowledge and ideas you gain from SERP analysis. Hence, it is complete and relevant, gaining more traffic from the targeted SERP. Also, you can use that data to create content designed to feature on the SERP features. However, research is necessary because Google wants to rank authoritative, trustworthy, and valuable content.

Remember, you should consistently evaluate your content, add new information, and upgrade your existing images and texts with SEO best practices and optimized keywords. Continually improving your content enables the search algorithm to constantly scan your pages, giving you chances to rank higher. 

Conclusion on SERP Analysis

SERP analysis is vital for understanding how Google and other search engines read important SEO data and what elements influence how your web page is ranked on the search results page. It lets you see the gaps in your content.

It helps you find opportunities to optimize it and outrank competitors by telling you how to improve your SEO strategy. You can always find a reliable SERP checker tool to help you quickly conduct a SERP analysis.

Connecting your SERP analysis and your website’s content is not a one-time task. The search intent behind a query and the SERP features displayed in search results keep changing. Therefore, keep an eye on your keyword rankings and those of your competitors and evaluate and update your content whenever necessary. Most importantly, write for the user’s benefit because creating content just for the sake of SEO won’t make it as successful as content designed to answer your user’s question.

Featured Image Source: startup.info

We live in the digital era where having an online presence as a business is a must for the success of a business. Experts suggest that video search engine optimization, or SEO, is an excellent way to boost your online visibility and increase traffic to your website.

Over the past few years, there has been yet another trend in SEO: video SEO. In this piece, we shall know what video SEO is. We will also see how it differs from traditional SEO and how both can be implemented to ensure you get the highest ranking and visitors to high-quality content on your website. The differences and the benefits of each SEO practice will assist you in choosing one that brings more traffic to your business.

How Search Engine Works

Before we delve into the differences between video SEO and traditional SEO, let’s understand what SEO is and how it works. A search engine performs up to 3 fundamental tasks. The search engine identifies and examines various websites and web pages and categorizes the content of individual pages. The search engine then stores those pages with others bearing the same content. Third, it indexes those pages so a user’s search intent can easily find them.

When you type a question into the search engine, it goes back to search and retrieves the most relatable content to your question. While there are many, the search engine picks the ones that make the most sense and displays them on the first page of YouTube search results, the landing or video result page, or the Search Engine Result Page (SERP). The results are shown in order of relevance.

The content is indexed and prioritized depending on the main concepts of each webpage, keywords, backlinks, and many other contributing factors. Hence, you need to consider these factors in your SEO efforts.

What Is Video SEO?

Since SEO boosts the quantity and quality of traffic to your website by optimizing pages for organic search engine results, many factors determine first-page ranking. Ranking factors include video quality and page load speed for video content.

While blog posts and web page content differ significantly from the top video ranking of content, both aim for high-quality videos to increase video searchability. Unlike videos, search engine bots crawl and index your blog post and website content by reading the text. So you might wonder how SEO bot ranks videos if they cannot watch them.

What Video SEO Techniques are Used for Best Results?

1. Video Title Optimization

Video title optimization is an essential aspect of video SEO. Ensure your video title is informative and also keyword-rich. This makes it easy for the search engine to understand where the content is on the video. Ensure the video file’s title is appealing and engaging in video search results. This will attract viewers to click on it and watch.

2. Video Description Optimization

Your video should have a description that provides an in-depth description of the video platform and its content. The description of suggested videos should also have relevant terms and keywords, links to relevant content videos, and a call-to-action so that viewers can interact more with the video.

3. Video Transcription Optimization

Video transcription optimization means adding captions and subtitles to the video to make it accessible to a broader range of viewers, including viewers with hearing problems. Like search engines scan and crawl content, it does the same to video transcripts, which helps YouTube search comprehend and evaluate the contents of the video engagement and other videos in the same video together.

4. Video Thumbnail Optimization

Video thumbnails are images that display the video files on the search result page. Ensure your video below the thumbnail image is high-quality and accurately depicts the video content. It should also be attractive and appealing to entice YouTube users to click on custom thumbnails in the sitemap and watch the entire video.

5. Video Embedding and Backlinks

Embedding videos on websites and creating backlinks to them can significantly enhance the SEO of YouTube Studio or your video hosting platform. It improves the visibility and readability of the videos and increases the chances your YouTube channel will get better search rankings.

Are Videos Important for SEO?

Now that you know video SEO, you might want to know its importance to your digital success. Yes, video optimization and SEO are crucial for your online strategies, and you need to start implementing them to know what you are missing out on.

While you optimize your video, sales may not begin shooting overnight, or your SEO may suffer because you do not implement it. Optimizing videos is essential because probably one or a lot of your competitors are already doing it. Video marketing is advantageous because

• Video helps online buyers make more informed and confident purchasing decisions.
• Users watching online videos stay on a page longer and can purchase easily.
• Besides Google, YouTube is the second-largest and leading video search engine.

What Is Traditional SEO?

When we talk of SEO, we often refer to traditional SEO. As said earlier, this is optimizing a website to increase its visibility and rank high on search engines.

You can use traditional SEO to improve your website’s performance in search engines. Employing different strategies aims to make your webpage more attractive to search engines and improve its ranking on SERPs. Traditional SEO has three main areas: search engine optimization, on-page optimization, and link development.

1. Keyword Research

Keyword research is finding keywords and phrases that users will use to search for relevant information about a business or industry. When you find the keywords and phrases that users will use to find your business and use them in your content, your website will likely rank high on the search engine results page.

You can use many SEO audit tools today to find relevant keywords and phrases. Some are paid, while others are free. Use SEO keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz.

2. On-Page Optimization

On-page optimization can improve the structure and content of your webpage/site. You must optimize the meta tag, meta description, title tag, headers, URLs, and text images for inbound links.

You must optimize your page to ensure the website structure is easily accessible by search engines and your users. On-page optimization also helps search engines comprehend your website’s contents and improves the ranking of your site’s position on other search engines’ results.

3. Link Building

Link building is another SEO strategy involving getting backlinks from other websites to link to your website. These links are relevant to your videos’ website as they inform search engines that other websites view your video to change its title and web content as relevant and valuable. Doing so enhances your site’s trust and credibility, increasing your page rankings. You can build links using broken link building, guest blogging, and skyscraper-sized content.

Differences Between Traditional SEO and Video SEO

1. Ranking

Both SEO strategies seek to boost your website’s rankings on search engines, though they use different methods to achieve this goal. Traditional SEO, for instance, uses keyword phrases, keyword density, on-page optimization, video page name, link building, and more.

On the other hand, video SEO focuses on aspects of ranking videos like video description optimization, video title optimization, video transcript optimization, and more. When you do these the right way or hire an expert company to do this for you, your page rankings will go high.

2. Target Audience

The viewer’s aspect is yet another differentiation factor between these two types of SEO. Traditional SEO, for instance, targets users searching for written information online. On the other hand, video SEO targets users who are searching for online video content on sites such as YouTube videos.

Suppose you are a company targeting a younger market. In that case, you should invest more in video SEO because younger people are often more interested in online videos than older people, who may be inclined to watch time by reading content.

3. Content Creation

Both traditional SEO and video SEO strategies share some similarities regarding content creation. For example, both SEO strategies require top-notch content. Content that is informative, engaging, and pertinent to your audience boosts your page rankings on SERPs.

On the other hand, video SEO also requires top-quality videos. In this case, video quality suggests that both the content inside and video quality are high and that videos rank for long. The difference in video hosting platforms is that creating video content is more expensive than written content.

What Is Good for You?

As an avid SEO expert, you understand that there is no size fits all regarding SEO strategy for your business. To be at par or far ahead, you need to combine a variety of tactics. Many tactics will succeed, while others may not like as you had wished and even threaten to send you back to the drawing board.

Therefore, use the best SEO strategies to catapult your business, constantly monitor the strategy, and make adjustments where possible. However, combine both approaches and emphasize what works best for your business.

Conclusion

You should utilize video SEO and traditional SEO, as they significantly improve your website’s ranking. But again, the type of strategy you implement depends on your target audience and marketing objectives.

For instance, if your target audience responds better to written content than visual content, then traditional SEO is what you should consider over video SEO. Always consider your goals and resources to enable you to employ the strategy and your target audience.

Featured Image Credits: Pexels.com

In today’s ever-changing digital world, businesses must stay ahead of the competition to thrive. A practical approach to boost online visibility, attract targeted traffic, and foster sustainable growth is through enterprise SEO.

Enterprise SEO goes beyond regular SEO by optimizing your extensive websites and online platforms. This strategy empowers businesses to unlock the complete potential of search engine optimization. In our article, we’ll delve into enterprise SEO, how it sets itself apart from traditional SEO, and the factors that establish it as a vital element in an organization.

Understanding Enterprise SEO

Enterprise SEO is a digital marketing strategy designed to optimize large websites, typically with hundreds or thousands of pages, to improve their search engine visibility and attract more organic traffic.

The goal of enterprise SEO is to ensure that the website’s content is easily accessible to search engine bots and can be ranked higher in the search results for relevant queries. Managing and optimizing large websites with numerous web pages is often challenging, and enterprise SEO helps address these challenges.

Enterprise SEO focuses on three primary areas: technical SEO, content optimization, and outsourcing link building. Technical SEO involves optimizing the website’s structure and code to ensure it is easily accessible to search engine bots. This includes optimizing the website’s speed, improving its crawl ability, and ensuring it is mobile-friendly.

Content optimization involves creating high-quality, relevant, and engaging content that targets specific keywords and user intent. Finally, link building involves acquiring high-quality backlinks from other websites with proper canonical tags to improve the website’s authority and credibility.

Differences Between Enterprise SEO and Traditional SEO

Enterprise SEO differs from traditional SEO in several ways. The most evident distinction is the scale of the project. Enterprise SEO projects involve large websites with hundreds or thousands of web pages, while traditional SEO projects focus on optimizing individual web pages. Additionally, enterprise SEO requires more time, resources, and expertise than its counterpart.

Another significant difference between enterprise SEO and traditional SEO is the level of coordination and collaboration required. The former’s projects often involve multiple teams optimizing the website’s technical structure, content, and link profile. This includes IT teams, content creators, marketing teams, and SEO specialists. Traditional SEO projects are managed by a single person or SEO team, making coordination and collaboration less critical.

Enterprise SEO Strategies

You can employ several strategies to boost your enterprise SEO efforts. These include:

1. Keyword Research and Targeting

Keyword research is necessary for any enterprise SEO strategy. With thousands of web pages to optimize, keyword research helps identify the most relevant and high-traffic keywords the website should target. This ensures that the website’s content applies to the user’s search intent and increases the website’s visibility in the search results.

2. Site Architecture and Navigation

A website’s structure and navigation are essential to its SEO performance. In enterprise SEO, ensuring that the website’s design is effortless to navigate for both users and search engine bots is critical. This includes optimizing the website’s URLs, creating a logical and intuitive navigation menu, and ensuring that the website’s content is organized clearly and concisely.

3. Mobile Optimization

Mobile optimization is required in enterprise SEO, with users accessing the internet from mobile devices more than ever. This involves optimizing the website’s design and functionality to ensure it is easily accessible and navigable on mobile devices.

4. Content Creation and Optimization

In enterprise SEO, you must create high-quality, relevant, engaging content targeting specific keywords and user intent. This includes creating content optimized for long-tail keywords, creating topic clusters, and ensuring the website’s content is regularly updated.

5. Link Building

Building high-quality backlinks from other authoritative sites helps to improve the website’s authority and credibility in the eyes of search engines. This includes creating shareable and link-worthy content, outreach to other websites in the industry, and regularly monitoring the website’s backlink profile.

6. Technical SEO

Technical SEO involves optimizing the website’s structure and code to ensure it is easily accessible to search engine bots. Ensuring that the website’s technical structure is optimized for SEO is essential in enterprise SEO. This includes optimizing the website’s speed, improving its crawl ability, and ensuring it is mobile-friendly.

7. Analytics and Reporting

Tracking and monitoring the website’s SEO performance regularly, including ranking positions, traffic, conversions, and other key metrics, is paramount. This helps to pinpoint areas for improvement and adjust the SEO strategy accordingly.

Benefits of Enterprise SEO

Enterprise SEO offers several benefits for websites that invest in it. These include:

1. Increased Visibility: Enterprise SEO helps to improve the website’s visibility in the search results, making it more effortless for users to find and access the website. This leads to increased organic traffic and higher brand visibility.
2. Improved User Experience: SEO involves optimizing various aspects of your website, such as site speed, navigation, mobile responsiveness, and content quality. These optimizations help search engines understand and rank your site better and enhance the user experience. A user-friendly website is more likely to engage visitors, reduce bounce rates, and encourage them to explore further.
3. Competitive Advantage: In the digital landscape, competition is fierce across industries. Implementing enterprise SEO helps you stay ahead of your competitors by outranking them in search results. By optimizing your website and targeting relevant keywords, you can increase your market share, attract more customers, and outperform competitors who haven’t invested in search engine optimization.
4. Cost-Effective: SEO offers a cost-effective marketing approach compared to traditional advertising channels like television or print media. While it requires time and resources upfront, the long-term benefits of organic traffic and visibility outweigh the initial investment. Once you achieve higher rankings, the ongoing maintenance and optimization efforts are relatively more affordable.
5. Long-Term Benefits: SEO is a long-term plan that can deliver sustainable long-term results. Unlike paid advertising campaigns that cease when the budget runs out, a well-optimized website can maintain its rankings and organic traffic even with reduced ongoing efforts. Continual optimization and staying up-to-date with search engine algorithms ensure your website remains competitive in the long run.

Challenges of Enterprise SEO

While enterprise SEO presents significant benefits, it also offers several challenges. These include:

1. Complexity: Enterprise SEO is a complex and multifaceted strategy that requires a high level of expertise and knowledge. It involves coordinating multiple enterprise SEO teams and optimizing hundreds or thousands of web pages, making it challenging to manage and execute.
2. Coordination and Collaboration: In enterprises, multiple teams, departments, or business units may be responsible for different aspects of the website, such as content creation, development, design, and marketing. Coordinating and aligning these teams to follow SEO best practices can be challenging. Establishing clear communication channels, collaboration tools, and cross-functional training ensures everyone understands and implements SEO guidelines effectively.
3. Content Governance: Enterprises generate significant content across departments, regions, and product lines. Ensuring consistent quality, relevance, and adherence to SEO guidelines across all content can be challenging. Implementing content governance policies, establishing content creation standards, and conducting regular audits are necessary to maintain SEO best practices throughout the organization’s website.
4. Competition: Enterprises often operate in highly competitive industries with numerous established players. Outranking competitors in search engine results becomes more challenging due to their established online presence, brand recognition, and resources. Developing a comprehensive competitive analysis strategy, identifying unique value propositions, and leveraging data-driven insights are essential to gaining a competitive edge in organic search rankings.
5. Data and Reporting: Enterprises generate vast amounts of data related to website traffic, conversions, and SEO performance. Consolidating, analyzing, and reporting this data meaningfully can be challenging. Implementing robust analytics tools, setting up customized dashboards, and establishing regular reporting processes are necessary to derive actionable insights and measure the effectiveness of SEO efforts.

Tips When Implementing Enterprise SEO Strategies

How can businesses keep up with many factors driving enterprise SEO innovation and development cycles? Here are a few tips:

1. Stay Informed

Read blogs, attend conferences, and follow enterprise leaders on social media to stay current with the latest trends and evolutions in the SEO industry. This will help you stay ahead of the curve and anticipate changes in search engine algorithms and user behavior.

2. Experiment and Test

Feel free to experiment and test new SEO strategies and techniques. This will help you recognize what works and doesn’t and allow you to adapt your plan accordingly. Testing different approaches also enables you to identify new opportunities and stay ahead of competitors.

3. Invest in the Right Tools and Technologies

Invest in the right SEO tools and technologies to help you automate repetitive tasks and gain deeper insights into your target audience. Numerous SEO tools are available, ranging from keyword research and content optimization tools to AI-powered analytics platforms. Choose the tools that are most relevant to your business goals and objectives.

4. Collaborate Across Departments

Enterprise SEO requires collaboration across departments, from marketing and IT to sales and customer service. Ensure everyone in your organization understands the importance of SEO and how it impacts your marketing business. Encourage cross-functional collaboration and communication to ensure everyone works together towards the same goals.

5. Stay Agile

Finally, be prepared to adapt your SEO strategy as the industry evolves. Don’t get stuck in old ways of thinking or rely on outdated techniques. Stay agile and be willing to pivot your strategy if necessary. This means keeping an open mind and being willing to experiment with new approaches.

Top Enterprise SEO Tools

There are several top enterprise SEO platforms available in the market that can help businesses improve their enterprise search engine optimization efforts. Here are some of the popular ones:

1. SEMrush

SEMrush is a comprehensive SEO tool that delivers many features, including keyword research, competitor analysis, site audits, backlink analysis, rank tracking, and more. It provides valuable insights and data to optimize search engine optimization strategies effectively.

2. Moz Pro

Moz Pro is a powerful SEO software suite that offers features such as keyword research, link building, site audits, rank tracking, and on-page optimization. It provides actionable recommendations and helps businesses track their performance over time.

3. Google Search Console

This free web service provided by Google allows website owners, webmasters, and SEO professionals to monitor and manage their website’s presence in Google’s search results. It offers valuable insights, tools, and reports to optimize the visibility and performance of a website in Google Search.

4. BrightEdge

BrightEdge is an enterprise SEO platform with qualities like rank tracking, content optimization, site audits, keyword research, and competitive analysis. It provides data-driven insights to help businesses improve their search engine optimization performance.

5. Conductor Searchlight

Conductor Searchlight is an enterprise-level SEO platform with various tools and features, including content optimization, competitive analysis, keyword research, and reporting. It provides actionable insights and helps businesses streamline their SEO efforts.

6. Screaming Frog

Screaming Frog is a website crawler tool that allows you to crawl other websites and gather data for technical search engine optimization analysis. It helps identify broken links, duplicate content, missing meta tags, and more.

Conclusion

Enterprise SEO is a specialized approach to search engine optimization that caters to the unique challenges large organizations with extensive web properties face. By implementing web strategies such as technical audits, keyword research, on-page optimization, and content governance, enterprises can maximize their online visibility, drive targeted traffic, and enhance the user experience. Embracing enterprise SEO practices enables organizations to unlock the full potential of their digital presence, ensuring long-term success in the ever-evolving world of search engines.

Featured image credit: hocalwire.com

It’s always amazing how a good tool can make your life much easier. The same applies to SEO tools. On that same note, there’s nothing like a Google update to leave you gasping and struggling when you think you’ve mastered everything. We have all been there.

And that is when a good SEO tool comes in handy, with many of the entries below being free to use while some are paid for but have free plans.

We have selected our best 7 SEO tools below, which you can use in various cases to help your site rank better. Of course, combine them with our list of SEO tips to achieve massive success. Nevertheless, the tools are easy to use and will eventually lead to more organic search clicks and better conversions if you properly use them.

Additionally, they have plenty of overlapping functionalities. You do not have to use them all. Read on!

1) Google Analytics

Setting up your Google Analytics account will help you better understand your website visitors, the content they want to see from your site, and how they behave when browsing it. It also allows you to monitor your online business traffic. Additionally, with this free SEO tool, you can prove your content marketing return on investment thanks to the well-detailed reports it provides on various SEO KPIs.

This is one of the best free SEO tools that give you access to data like:

• Whether your traffic came from a mobile device or desktop.
• The number of leads converted.
• Information about visitors, e.g., where they live.
• The overall amount of traffic your site gets.
• The websites your traffic comes from.

This tool updates and compiles all the SEO data centrally, making access easier. Therefore, you can use queries to narrow down which areas require improvement. You can also use suggested keywords in your keyword optimization to rank your desired content.

Utilize this tool to understand and improve your SEO by:

a) Determining Engagement Metrics

Using site content reports, you can easily view engagement metrics on your web pages. You can also view factors like page exit metrics, engagement for the directories and pages on your website, acquisition, behavior, and conversion of landing pages.

b) Filtering Referral Traffic

Google Analytics data helps you to filter out the traffic that can ruin your SEO reports. Fake traffic, bots, and unusual bounce traffic are some of the culprits in this case.

c) Reviewing the Multi-Channel Report’s Assistant Conversion Feature

This free tool explains how your channels work together to create conversions and subsequent sales and the value they bring to your business. For example, after searching for your brand on Google, people might order from your website, leading to conversions that Google Analytics can track.

d) Comparing Organic and Non-organic Website Traffic

Organic traffic gives long-lasting results, while non-organic traffic is suitable for driving immediate traffic to specific landing pages through paid sources like pay-per-click ads. Organic traffic is a term used to describe the visitors who visit your page due to unpaid search results.

2) Google Search Console

Google Search Console is a helpful tool that helps you conduct a preliminary SEO analysis from square one. Additionally, it is one of the best free SEO tools for conducting SEO analysis. Updating your existing SEO strategy will be easier since it has free keyword research tools. After all, all the Google search console tools ensure you can rank for search engines in terms of the long tail keywords your audience is looking for.

Image Credit: www.linkedin.com

Google Search Console can be linked to Google Analytics for a better experience, especially if you are a marketer and require a complete guide to small business SEO. You can also easily monitor, debug, and optimize your website.

Google Search Console data can help you to optimize the following website elements:

a) Google Index

You can use this tool to see how many of your pages are on Google’s Index search results. If your pages aren’t on this index, you can use a URL inspection tool to submit the pages you want indexed on your website.

b) Keywords

The tool is perfect for learning about the current ranking keywords. In addition, the Google Keyword Planner will help you search and determine the topics customers are searching for. Using this data, you can tailor your content according to keyword suggestions on Google Trends.

c) Mobile-Friendliness

The best SEO tools allow mobile responsiveness since most people now search for products and information from their phones. Using the data Google Search Console provides you with, you can improve the mobile experience for your users.

d) Crawl Errors

Of course, there’s no perfect software, so debugging is recommended. For example, has a server error ever popped up when searching for something? This means that the server is taking too long to respond.

The search engine bots trying to crawl your site will only wait for the duration of the request and then give up trying to load your site. The Google Search Console will boost your SEO performance by identifying the crawl errors and validating them to be fixed.

3) Bing Webmaster Tools

Microsoft’s Bing search engine allows SEO content creators to see how their web pages perform. Bing has unique SEO tools, such as a backlink analysis tool that helps you analyze referring domains, pages, and anchor texts. You can also use the keyword research tool to find the relevant keywords and their corresponding search volume.

A Site Scan feature is an audit tool that crawls your site and checks for common and technical SEO issues. The issues and errors across your website are compiled in an SEO report. Additionally, the Bing URL submission for the WordPress SEO plugin enables automated submissions from your WordPress site to the Bing index.

With Webmaster tools and guidelines, you can easily cover various topics. Additionally, you can easily get your website indexed and discovered on Bing using on-page SEO.

4) Screaming Frog SEO Spider

Whether you employ this SEO tool for personal use or you have a small business, it is perfect for rank tracking and auditing. Additionally, this crawler gathers critical insight data to help your content rank well on Google’s search results. Screaming Frog is an excellent SERP analysis tool that contains all the details to give you a successful organic SEO experience.

It can also do the following:

a) Analyze Page Titles and Meta Tags

If you have page titles and meta-tag errors, this tool will help you analyze them during a crawl. It can identify too short, too long, duplicated, low-content pages, and missing instances on your site.

Moreover, you can see where broken links and 404 server errors are, which helps your link-building efforts. You can then correct the errors when you export the errors and source URLs to yourself or a web developer.

b) Generate XML Sitemaps

You can quickly generate an XML sitemap by uploading URLs using this DIY SEO software. It should be easy since it has advanced configurations over URLs that can include last, priority, modified, and change frequency.

c) Audit Redirects

You can learn to identify redirect chains and loops with audit redirects or upload a list of your site’s URLs to audit in a site migration. It’s perfect if you migrate sites due to a hosting change or website redesign.

d) Crawl JavaScript Websites

You can render webpages to crawl dynamic JavaScript-rich frameworks and websites using Chromium WRS.

5) SEMrush

Image Source: semrush.com

SEMrush is the best SEO tool and one of the best paid SEO tools. It offers numerous features, and the best one is the SEO toolkit.

Additionally, it provides you with a rank tracker tool, and you can track your web page visibility and improvement with time. Through keyword research, you can also help your content rank for a particular keyword and other related keywords for local SEO.

With SEMrush, you also get the following:

a) Keyword Magic Tool

The magic keyword tool helps with keyword research, SEO metrics, and identifying all the keywords you need to build a solid SEO strategy.

b) Link Building

As you already know, link building is crucial for search engine optimization. SEMrush helps to build internal and external links – niche edits, blogger outreach links, and other types of backlinks – for a higher SEO score. Using this tool, you can also analyze backlinks from multiple other websites to your site.

c) See Competitor’s Strategies

This tool identifies the ad copy or paid keywords used in your competition’s PPC ads. It will guide you in choosing the right SEO tool and strategy.

6) Ahrefs

Ahrefs is an excellent SEO tool with advanced features. Since it’s a search engine optimization analysis tool, it examines your website and provides links, keywords, and a ranking profile. This strategy helps you with your SEO efforts, including rank tracking and ensuring minor details like page speed are done.

Ahref is one of the paid SEO tools. You can try a 7-day trial period for $7 to get a feel of the features you will have access to. After that, depending on your preferred plan, regular users, small businesses, and bloggers can pay between $99 and $999 monthly.

Other Ahref tools include:

a) Content Explorer

The content explorer searches for well-performing pages and sites, depending on the keywords and topics that are most searched.

b) Site Audit

A site audit involves crawling your sites with specific aspects within your domain. This is significant because it reveals all the technical issues your pages might be experiencing.

c) Site Explorer

The site explorer lets you easily monitor each page’s performance. It also helps you monitor performance to rank organically on Google search results. The better you rank, the sooner your site can become a domain authority and the sooner you can decide whether to focus on organic SEO for your business.

7) SEObility

SEObility is a free SEO tool with many features. It allows you to check your website’s SEO conformity to the most recent SEO updates. Using it is easy; you only have to enter your website’s URL to get a complete report with tips on improving your website.

Additionally, after this tool audits your site, you can access other unique features like keyword monitoring, 1000 subpage audits, and email alerts.

Other essential features include:

a) Server Error Fixing

This tool identifies and fixes any errors related to HTTP headers, JavaScript, and CSS files. You won’t have to correct any errors in the link. Additionally, no server errors will be triggered after fixing them.

b) Accurate SEO Scoring

SEO scoring in marketing accounts for how well your content incorporates various SEO strategies, such as link structure, meta information, and page quality. You will receive an accurate SEO score to see which areas you can improve.

c) Optimization

With this software, you will quickly identify areas you can improve, such as your website’s page speed, removing duplicate content, creating a responsive design, and the overall quality of your content.

d) Link Building and Structure Suggestions

As you build backlinks for your website, you will have to perfect how you link to your anchor text, internal links, and headers. If either is wrong, you will receive suggestions for improvement.

e) Solving Technical Errors

You can also solve technical errors, like on-page SEO errors. Delving into this as quickly and efficiently as possible enables you to prevent future traffic sinks and recover any lost traffic.

f) Meta Information and Analysis

You can get valuable information regarding your meta descriptions, tags, and titles. You must fix them if they are too long, short, or repetitive. You will also uncover specific SEO issues with your meta information. This list also includes invalid and incorrect domain names.

The Bottom Line

All the highlighted tools will give you the best insights into your SEO content strategy. Some free tools provide the best analysis if you are on a budget. Follow the suggestions of whichever tool you select for your business. After all, SEO tools make it easier for web admins to find what they need to stay on top.

Featured Image Source: reliablesoft.com

1. Keyword Optimize your content.

2. High quality content.

3. Structure your content well.

4. Seek the featured snippets.

5. Optimize your Page Titles.

6. Optimize Your Meta descriptions.

7. Keep your URLs short, tidy, and readable (memorable?).

8. Get backlinks and Niche Edits from high-authority sites.

9. Optimize your page speed.

10. Add internal links to your content.

11. Add high-quality – high authority external links to your content.

12. Use high-quality and well-optimized visuals.

13. Do a technical site audit often.

14. Audit your content often.

15. Study the competition to find content gaps.

16. Study the competition to find link gaps.

17. Reduce your bounce rate.

18. Remove dead non-trafficked pages.

19. Use related keywords in your content.

20. Update old content.

21. Leverage SEO tools for unseen wins or optimizations and to track SEO KPIs.

22. Leverage blogger outreach to find guest post opportunities.

23. Improve organic CTR (Found on Google Search Console).

Whenever I hear the term E-A-T in SEO circles, I always think of food first. Then, after a reality check, it dawns on me that we are talking about Google E-A-T.

Over the years, this has been a common term for SEO professionals. However, the bigger question to the SEO pro reading this right now is why this Google E-A-T matters and what it is.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

It has been part of the Google algorithm over the years. It is also part of the Search Quality Evaluator Guidelines, which determine how a site rates on the E-A-T scale (although Google denies any existence of an E-A-T scale or score).

However, we assume this is very important to Google because of the number of pages Google spends explaining every aspect of E-A-T in the Search Guidelines (57 pages out of 175).

Therefore, in this article, we want to discuss the following:

1. What is E-A-T?

This term first appeared in Google’s Search Quality Guidelines in 2014. Over the years, there has been a lot of iteration of that section of the guidelines to improve it. However, from the beginning, E-A-T has always meant:

• The Expertise person creating the content.
• The Authoritativeness of the person creating the content, the content itself, and the website where the content is published.
• The Trustworthiness of the content creator, the content itself, and the website on which it is published.

In summary, consider this question.

Who would you trust to feed you with actionable content on a particular topic?

A simple answer would be:

Someone with professional credibility who writes content for a website that displays continuous authority and consistency in the topic.

So here are quick examples:

• A professional violinist who started a website that talks about Violins inside out.
• A professional psychologist who creates content about mental illness on a website that consistently covers mental illness across the board.
• A renowned cyclist who creates content about cycling for other cyclists and cycling enthusiasts who continuously engage with the content.

I hope that the concept of E-A-T now makes sense to you. We now delve deeper into the Google E-A-T and how it affects your SEO strategy.

2. Summary of Google’s Search Quality Rater Guidelines of E-A-T

Google’s Search Quality rater guidelines provide a framework for evaluating and ranking web pages. This framework helps webmasters understand Google’s expectations of their sites and how that affects their ranking in the search engine rankings.

We have discussed the Quality Rater Guidelines in greater detail in this post: How the Google Algorithm Perceives Quality.

However, for the sake of our article, we will summarise below the guidelines with an emphasis on the E-A-T requirements.

The whole Quality Rater Guidelines PDF can be summarised into the following two areas:

• Page Quality – this is the quality of a website divided into the following areas:

1. The goal or purpose of a website.
2. The content quality.
3. The E-A-T of the source where information on the website is coming from.

• Satisfying the users’ needs – Does your website content meet the needs of its visitors?

Therefore, Google rates a website as high quality if it scores very highly in the guidelines mentioned above – one of which is E-A-T.

3. Is E-a-T a Ranking Factor or Not?

Google has a set of ranking factors that are well-known to most SEO professionals. However, E-A-T is not a direct ranking factor.

Sometimes, it is essential to read between the lines of what Google says regarding Google’s guidelines.

Gary Illyes from Google has said people talk about E-A-T more than it is talked about at Google:

However, in the Google Quality Rater Guidelines, Google mentions E-A-T more than 100 times in over 50 pages.

This document shows how Google fights misinformation on the Internet. E-A-T is an essential part of how Google determines search rankings.

In this set of tweets by Danny Sullivan, Google’s Public Liaison of Search, he said that there are some signals that Google uses to determine E-A-T where some of the signals could be ranking factors;

In summary, there is no Google E-A-T score. However, E-A-T is an essential concept for Google. It uses other measurable factors to determine whether a website achieves the level of quality that showcases Expertise, Authoritativeness, and Trustworthiness (EAT).

4. Importance of E-A-T

If E-A-T is not a ranking factor, then what is its importance? I know this is the very question going into your head.

It’s simple. Google has human reviewers. This Google E-A-T guideline tells those reviewers that Google wants content with the following attributes considered high quality:

• An expert writes content.
• Content is written on an authoritative blog.
• Content is trustworthy.

This is all about the importance of Google E-A-T. If your content doesn’t meet the attributes above, you are not creating high-quality content.

Therefore, how do you bake Google’s E-A-T into your content to achieve that credibility with Google? Here is a 5-step checklist.

5. How to Integrate Google E-A-T Into Your Content: A 5-Step Checklist

a) Create an Author or About Page

The first requirement of the E-A-T acronym is Expertise.

Google wants to know who is creating the content on your website. So tell them that it is you or your team.

Tell Google why you have the required expertise in this content.

For example, be open about your team’s credentials on your About page. This could also be part of your team page.

Highlight your team’s qualifications and why they should be trusted to inform others regarding your niche or topic.

Create author pages, too. Each author can have a brief bio where Google gets to learn about why they are experts on what they are writing about.

A hobbyist DIYer could start a blog about designing and crafting various types of furniture. This is a hobby, but Google loves that it’s your hobby – you are obsessed with it and have built up some experience, too.

You don’t have to be a professor of carpentry to write a blog about DIY furniture. The bottom line is that you have the expertise.

b) Collaborate With Experts in Your Industry

Collaborating with experts further adds to the Expertise-Authoritativeness-Trustworthiness of your content.

Instead of working with writers who are not experts in your topic, find experts in your niche and work with them to publish various high-quality issues and research.

c) Update Old Content Regularly

Google wants your website content refreshed with something new and valuable every chance.

Old content that is just so out of touch with the current trends sucks. And Google knows that its users (literally everyone) want to see ever-current and helpful content.

If you have old pages that have not been looked at for ages, you should update them with new visuals and data, fix broken links, and improve their information.

Read Also: How to Remove Outdated Content From Your Website

That way, it shows Google that your site can continuously provide relevant, accurate information for users.

d) Link to High-Authority Sources

How do you stamp your understanding and Authoritativeness of a specific topic? How can you show Google you are a trustworthy source?

Link to other authority sources to back up what you publish in your content.

Use accurate raw data, links to research papers, and even social posts from people in your industry who are known experts.

This way, Google sees that you rely on high-quality sources for the content you share with your users.

e) Generate Backlinks from High Authority Sources

What is more E-A-T than getting high-authority backlinks from other high-authority websites? This is one of the best wins you can continuously push for by generating high-quality, linkable content.

When people in their high E-A-T industries link back to your site through various types of backlinks like niche edits, press releases, infographic links, etc, you can quickly stamp your credibility in your industry.

Bottomline

Google has clarified that E-A-T is not some internet destroyer. However, it will matter if Google wants to determine whether the content is high quality.

Therefore, you now need to serve E-A-T in your content marketing strategy.

The Expertise, Authoritativeness, and Trustworthiness (E-A-T) of your content can no longer be ignored. Or you won’t eat? At least not from the internet money.

Many companies heavily rely on data to make decisions. Key Performance Indicators (KPIs) are essential for businesses to track growth. Without KPIs, it’s tough to measure the success of campaigns. We’ve listed the top 10 SEO KPIs to help you monitor your website’s traffic growth.

What are SEO KPIs?

SEO Key Performance Indicators (KPIs) allow online marketers to measure a site’s SEO performance in search engines. They show you the success of your optimization strategy. In addition, KPIs provide a learning environment where you can continuously measure and optimize your growth.

Why are KPIs important for SEO?

Like other initiatives where you invest time, money, and resources, measuring your SEO KPIs can help improve your digital marketing efforts.

Apart from growth and providing a means to measure your progress, tracking SEO KPIs can:

• Alert you in case of any problems on your site and show the working strategies so you can apply them throughout the site. This way, you can track and measure your progress against set goals.
• Provide accountability by clearly pointing to the metrics, dimensions, and reports behind your business’s growth.
• It can help you track your return on investment (ROI) for better profits. With a better understanding of ROI, you can also estimate the payback period for your SEO business.
• Help you meet your audience’s needs efficiently.
• Make intelligent decisions that bring more profit.

Top 10 Important SEO KPIs to Track

1. Return on Investment (ROI)

Regardless of your current business challenges or the business model, you want your business to bring in returns.

Return on investment is the ratio between the profits you have made and the money you have spent. A high ROI means higher profits and a low ROI means lower profits in terms of the amount paid.

Measuring and tracking ROI from your SEO activities is critical because it is the best measure of success. Know your ROI target and measure your performance against it, understanding and reporting on how it is improving.

The fantastic thing is that several SEO tools, such as the Google Analytics account, simplify ROI calculation as you track your goals.

That said, it is necessary to remember that it can take time to see your ROI. It often takes 6 to 12 months, so try to set a reasonable ROI goal for your business.

2. Organic Visibility

Seeing that it takes time to see financial returns from SEO, another primary KPI you can measure and track to see your consistency in terms of growth is organic visibility.

Organic visibility is a metric that helps you quickly summarise your organic ranking performance. Typically, it provides the impressions of your content’s growth as the Google Search Console rates it. Based on this, you can identify the searches that increase organic traffic over time.

The good bit is that you can measure and report the visibility in two ways. First, you can showcase growth in impressions from Google Search Console. This is the ideal method to show continued growth, seeing that impressions show your website’s searches even if they were not indicated in clicks.

Another way to measure and report visibility is to look at keyword trends. Using organic research tools like Semrush and Ahrefs, you can track how your visibility changes for essential keywords.

3. Site Speed

Site speed is another important KPI you should track and measure for several reasons. First, the site’s speed affects its usability, as potential clients will likely abandon slow-loading sites.

The site’s page also affects its conversion rate. For instance, if clients want to purchase through the site and it takes long to load, they will likely leave.

Finally, page speed impacts SEO rankings. Slow-loading sites are likely to have low rankings in search engine results, which leads to fewer visits and views and fewer returns.

4. Organic click-through rate

Another crucial metric is the organic search click-through rate (CTR). The CTR is an SEO KPI that shows the percentage of people clicking on your link when searching for a specific term. It will also show how often the number of searchers converts into website visitors.

A high CTR shows that your site is relevant to the searcher’s query and that your search snippets are compelling. It also shows how well your SEO title and metadata attract searchers for a search term. The click-through rate highly depends on the rankings of your content on a search engine. 

So, if your CTR is rising, it’s a great sign that clients enjoy and want to engage with content. It is also a sign that your SEO rankings are improving.

In addition, you can track your CTR using Google Analytics at the search engine query and page levels to have a more accurate scope of effectiveness on money spent.

5. Domain Authority

Domain authority is an important SEO KPI that you can use to gauge the strength of your site’s backlink profile. The backlink profile is the number and quality of the links pointing to your site from other websites.

This metric is one of the many KPIs that can be tracked to measure the health of a site’s SEO. The higher the number and quality of the backlinks, the higher your site’s domain authority.

However, it is essential to know that your domain authority is not just affiliated with the backlinks you buy but can also be based on your website’s age, traffic, and trustworthiness.

6. Bounce Rate

Bounce rate is the number of visitors or clients who leave your website after viewing one page or leave without interacting with it. For example, if a potential client clicks on your site and only views 1 page, it will boost your bounce rate and decrease your visibility. However, if they view more than the first page, it will reduce the bounce rate – a low bounce rate means customers are engaging with your content for longer, boosting your visibility.

Depending on your page’s topic, the average bounce rate can range between 20% and 80%. Any percentage above 80% shows that you need to optimize landing pages, create high-quality content, and improve your site’s page speeds to retain users for a longer time and reduce the bounce rate.

7. Conversion Rates For Sales and Leads

Conversion rates refer to the number of new leads you have obtained on your site compared to the number of visitors. This metric helps by showing the number of visitors converted to customers or leads on your site. The higher the number of visitors who complete a goal (e.g., buy something, fill in a form, contact you), the more profit you are likely to make in the long term.

Nevertheless, not every visitor will convert, so you can not expect to have a 100% conversion rate. Knowing your site’s average conversion rate will help you measure how your site’s landing pages and content are performing.

You can easily calculate your site’s conversion rate percentage by dividing the number of conversions by the number of visitors. The best way to measure and track your site’s conversion rate is by using Google Analytics.

Suppose you notice that your site has a lower conversion rate; try to increase it by optimizing your site for conversions, using effective marketing strategies to drive more traffic, and A/B testing different elements on your site to see what works best.

8. Customer Lifetime Value (CLV)

Customer lifetime value (CLV) is a metric that measures and tracks how much your business can plan to earn from an average customer throughout the relationship. In addition, it gauges the financial value each customer brings to your site over an extended period.

 By measuring your client’s feedback at all key touchpoints and understanding the customer experience, you will know the key drivers of CLV.

This KPI helps you identify the SEO activities with the most significant positive financial impact. It also redirects SEO efforts toward customer-centered strategies that maximize the value your customer gets from different types of content on your site. It usually focuses on extending beyond current clients to incorporate potential clients for future growth. 

9. Keyword Rankings

Keyword ranking is another valuable SEO KPI that can help you track your growth. Keywords are the words or phrases potential clients use when searching for something online. 

Using the right keywords in your content will help increase your site’s traffic and improve your SEO efforts. Keyword optimization is fundamental for any good SEO strategy for ranking content, as it guarantees increased profits. 

You can track your organic keyword rankings by using the best SEO tools. One such tool is the Google Search Console. This tool is fantastic because it allows marketers to monitor their website performance on Google without asking for money.

Depending on your site’s niche, you can focus on tracking high-volume, product, branded, and your most important keywords (popularly known as money keywords in SEO circles). 

The high-volume keywords usually have a higher potential since they drive more traffic to your site. However, these phrases tend to be more competitive and, as a result, are difficult to rank for.

Product keywords will help you see how well your products or services rank in search engines. Branded keywords will help you see whether your brand is famous in the search engine result pages (SERPs).

Your “money keywords” will show you where you rank in the SERPs on the most essential phrases that make you money. These might not be product or service keywords; sometimes, they are just directly related to your product keywords.

10. Branded and non-branded traffic

Branded traffic is driven by users who have previously visited your site and are specifically searching for your brand using their keywords. For instance, they might search for your company name, product name, service name, or anything else from your brand.

On the other hand, non-branded traffic is driven by unfamiliar visitors who have never heard about your brand before. These users search with keywords that do not directly relate to your company or brand, but they may end up on your site.

Typically, the non-branded traffic you want to keep growing is the organic search traffic, which will eventually increase your branded traffic. You can evaluate which drives more traffic to your site by having branded and non-branded traffic.

 Tips on choosing SEO metrics and KPIs to track

Several SEO KPIs can help you keep your SEO efforts focused and continually measure your marketing campaign performance. You only need to identify and pick the most critical metrics that align with your site.

However, it is tricky to know what to measure and what not. So here are a few tips to help you stay on the right track:

1. Choose quantifiable KPIs that will align with your brand’s goals. These will mostly be sales or leads. 
2. Use leading indicators and industry statistics to show the direction the economy is headed. This will help you focus on the KPI metrics that move the needle.
3. Avoid tracking things that can’t impact your business. If you can not change it, it is unnecessary to measure or track it.
4. Create KPI time frames to see if you reach your set goals against set time.
5. Find a direct connection between the SEO KPIs and your business goal since different niches or businesses require different KPIs.
6. Choose an easily achievable SEO KPI while still finding the right balance between measuring and tracking everything.

Image credit: smartinsights.com